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Travel Sentiment Study Wave 14
JUNE 23, 2020
Travel Sentiment Study Wave 14 JUNE 23, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 14 JUNE 23, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 14 JUNE 23, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 14 Fielded June 17, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Reduced travel plans 45% 69% Canceled trip completely 37% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 14
45% 37% 29% 15%
30 60
Reduced travel plans Canceled trip completely Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
69%
- f travelers planning to
travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 14
Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison
IMPACT ON TRAVEL PLANS
69% 69% 75% 73% 77% 77% 79% 82% 82% 85% 84% 84% 75% 58%
June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
50 100
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Travel Sentiment Study Wave 14 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28% 48% 50% 53% 48% 47% 50% 48% 49% 45% 45% 47% 44% 37% 36% 39% 35% 43% 43% 47% 45% 44% 46% 47% 49% 47% 46% 45% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17
Canceled trip completely Reduced travel plans
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Travel Sentiment Study Wave 14 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30% 18% 17% 22% 19% 21% 22% 25% 22% 26% 27% 25% 28% 29% 22% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 13% 14% 15% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17
Changed destination to
- ne I can drive
to as opposed to fly Changed trip from international to domestic
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Travel Sentiment Study Wave 14
6% 20% 21% 7% 13% 15% 19% 26% 29% 22% 23% 19% 46% 17% 17% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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46% 46% 47% 53% 60% 54% 55% 61% 63% 66% 67% 62% 58% 35%
June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 14
Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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17% 19% 22% 20% 20% 23% 22% 25% 23% 24% 25% 23% 23% 17%
June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 14
Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 14
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
72% 70% 71% 71% 67% 69% 70% 69% 72% 70% 65% 72% 76% 87%
June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80 100
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Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS
Health and Safety Factors Important to Travelers When Considering Activities, Attractions, or Tours
43% 34% 34% 32% 28% 23% 21% 19% 18% 13% 9% 8% 1%
25 50
A clear, thorough cleaning and hygiene plan Regular health checks and/or testing of all staff including strict use of PPE Strict controls on group size or attendance to ensure social distancing Reduced seating or other physical changes at the facility to ensure social distancing The activity/attraction/tour requires all guests/visitors to wear face masks The facility provides all guests/visitors with PPE on request An official/independent certification that the activity/attraction/tour is following health/safety guidelines Reviews/ratings/testimonials from visitors assessing the safety of the activity/attraction/tour Ability to book at specific times with smaller, well-spaced groups I don’t plan to visit an activity/attraction/tour in the next 6 months Images/video/other content showing people enjoying the activity/attraction/tour safely None, I plan to participate regardless of any health and safety measures implemented Other
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Travel Sentiment Study Wave 14
10% 10% 12% 21% 18% 19% 27% 27% 24% 26% 32% 31% 15% 14% 16%
I support opening up my community to visitors I feel safe traveling outside my community I would feel safe dining in local restaurants and shopping in retail stores in my community 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
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Travel Sentiment Study Wave 14
45%
I Support Opening Up My Community to Visitors
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
41% 46% 40% 36% 31% 35% June 17 June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 14
45%
I Feel Safe Traveling Outside My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
46% 44% 43% 42% 35% 40% June 17 June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 14
45%
I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
47% 44% 37% 38% 31% June 17 June 3 May 27 May 20 May 13 20 40 60 80 100
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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