TBO Happy Living Bath Pillow Andreas Blomquist Jeton Dana Kushtrim Qollakaj Ð ani Zelic Blekinge Institute of Technology Civil Engineer in Industrial Management & Engineering Value Innovation (MT2519)
Overview: Part 1 – Introduction – Current status – Customer analysis – Input for customer needs – Kano Model – Results from the interviews – Market research: – Known solutions – Benchmark – SWOT-analysis
Intro: Why we chose the project - Interesting name, "Bath Pillow". - No established business. - Not easy to satisfy all customer ( challenge. ) - Hard competition, have to find a niche.
Intro: Different kinds of pillows
Project objectives What do we want to accomplish? Four types of goals: • Product • End customer • Inventor • Personal
Project objectives
How do we achieve these goals?
Project plan Part 1 Part 2
Current status – TBO Happy Living – Bath Pillow , hobby for the moment – Hard to find time & right knowledge (No major resource.)
Customer analysis – Who is the target customer?
Input for customer needs - Interview with a potential customer. "Interviewing 20-30 persons results in capturing about 80-90 % of all spoken needs." - The Value Model -Interview with Bodil. -Interview with a physiotherapist (back expert).
Results from the interviews - 9 different properties - Ranking, from 0 to 5 - 5 is 'most important, 0 is 'least important'
Results from the interviews: Radar graph
Results from the interviews Uncomfortable ≠ Bad thing
Market research: Known solutions
Market research: Known solutions
Market research: Benchmark - Small in size - Firm support & gentle comfort - Used for different purposes - Stays under water - Heating/cooling source - Removable case - Long lasting - Velcro Straps
Market research: SWOT Strengths Weaknesses – New and innovative idea in relationship – No working prototype with known solutions – No starting capital/funding yet – No experience with product development – Few connections – No registered trademark – Slow progress – Low investments in time – Low priority on the business Opportunities Threats – Establishment in a new market segment – Competition – Bring in customers that are dissatisfied – New substitute products with competing products – Competitive price pressure – Can create a temporary monopoly which – Low-cost imports increases revenue – No certain investors – Extend to global markets – Changes in technology
SWOT Strengths – New and innovative idea in relationship with known solutions
SWOT Weaknesses – No working prototype – No starting capital/funding yet – No experience with product development – Few connections – No registered trademark – Slow progress – Low investments in time – Low priority on the business
SWOT Opportunities – Establishment in a new market segment – Bring in customers that are dissatisfied with competing products – Can create a temporary monopoly which increases revenue – Extend to global markets
SWOT Threats – Competition – New substitute products – Competitive price pressure – Low-cost imports – No certain investors – Changes in technology
Overview: Part 2 – Generating alternative solutions – Selecting the best solution – Describing the selected solution: – Functions (Main, additional, supporting, unwanted) – Final Product Concept – Conclusions: – Result, Goals, Final Remarks
Generating alternative solutions - Interviews - Knowledge Interviews and Market Research - Brainstorm
Brainstorming session:
Generating alternative solutions - Pugh’s Concept Matrix • Novelty (How new it is). • Simplicity (How easy it is to use, and what components are included). • Customer Value (What offers it has to be attractive to customers). • Functions (What kind of features and functions it provides). • Risks (Market risks and the level of innovation). • Business Case (Harmonies with the company’s resources, business idea. Assessment of the business venture).
Multi-Functional Pillow General Description: • Simple as possible • Easy to customize • Includes unique features
Shaped Back Support General Description: • Solid shaped figure • Healthy for the back • User adapts to pillow - Perfect posture • Different sizes
Wearable Back Support General Description: • Back protection for skiers • Purpose to improve posture - Reducing pain • Adaptable to most environments
Wheel-Shaped Back Support General description: • Lives up to its name • Compressed • All-round pillow
2D to 3D Pillow General description: • Small • Grows when reacting with water • Solves eventual space problems
Oval Lumbar Pillow General description: • Optimal lumbar support • Adaptable to any environment • Hard on its structure
Selecting the best solution
Selecting the best solution
Selecting the best solution • Two best solutions compared to the Benchmark.
Description of the selected solution
First Concept Version - Product Concept (Bild och förklaring av delar)
Goals reached
The End
Questions?
Recommend
More recommend
