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How does a CA wish his client a happy birthday? Many Many Happy Tax Returns
How does a CA wish Many Many Happy his client a happy Tax Returns - - PowerPoint PPT Presentation
How does a CA wish Many Many Happy his client a happy Tax Returns - - PowerPoint PPT Presentation
How does a CA wish Many Many Happy his client a happy Tax Returns birthday? BLOGGING The Tax Free Writing Platform The session will cover these basics: Selecting Topics Blog Creation Blog Writing Practical Tips Best Practices What is
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BLOGGING
The Tax Free Writing Platform
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Blog Creation Practical Tips Best Practices Selecting Topics
Blog Writing
The session will cover these basics:
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- 1. It’s like your secret finance diary where you record how well you are doing 2. It’s
life investing in mutual funds – a little regularly
- 3. The only tax you pay is your time
- 4. Returns on investment will come over time
What is Blogging?
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DO YOU STILL WANT TO BLOG?
QUESTION IS…
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AND WHY?
Do you like to write?
Do you like to share your expertise? like beauty or fashion
Do you want to market yourself?
Personal branding
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WHY BLOG?
Its not the digital age…we kept diaries, for ourselves. Today we want to show off to the world how much we know. The concept called content marketing – for those who cannot advertise, market! Cannot have websites, so blog!
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SUCCESSFUL CASE STUDY
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KARAN BATRA
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It’s a regular & taxing affair
CAVEATS
ROI is tough, not impossible Needs discipline, regularity
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If Yes, then go ahead!
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HOW TO START?
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THERE ARE TWO TYPES OF BLOGS
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HOW TO START?
You can blog as yourself – personal branding or As your company- you can write or invite teams First start with the idea – what your blog is all about ▪ Personal Finance ▪ Taxation ▪ Other Topics
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CAVEAT
Keep a content bank ready- minimum 15 posts to give a 2 month lead
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Domain Name & Registration
There are usually two options: ▪ Can do free e.g. taxonomy.wordpress.com ▪ Or domain hosted – this is better. Hardly costs Rs 2000-3000 for the year E.g. www.taxonomy.com
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Same difference as owning a home or renting
When you own a home you have full control
- ver what you want to do with it
Else landlord controls it, can shut it down anytime or something
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ABOUT WORDPRESS.OR G
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▪ Professional website like approach ▪ Customizable - can add more pages, widgets etc ▪ Does not require coding ▪ Can be converted into a website
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MANY FREE TEMPLATES
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EXAMPLES
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MEDIUM
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BLOGGER
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HOW TO SELCT TOPICS?
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Make a content strategy and calendar to decide
- n the frequency
Create a visual map for topics
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If I am running a food blog…
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STEP 1 - MAKE CONTENT BUCKETS FIRST
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Restaurant Reviews – City wise. Cuisine wise. Recipes- veg and non veg.
New dishes – what’s trending
Healthy eating – best way to lose weight / nutrition speaks Street food
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Reviews Topics
City & Cuisine wise
E.g. Restaurant Reviews (City wise and Cuisine wise)
Topics
▪ The new 91 in Mumbai hits a success code ▪ In Mumbai, do as the Mexicans at Sammy Sosa’s.
STEP 2 – WRITE THE TOPICS UNDER EACH
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MY RECIPES
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VEGETARIAN
The best pineapple halwa ever What to do with leftovers Vegan diaries
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NON -VEGETARIAN
Eat Crabs like the Goans!
The best eggs for biryani
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AN EXERCISE
Please make groups and make your
- wn visual maps – 15 mins
Select a topic or purpose for your blog
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NOW WRITE!
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NOW START WRITING – BEST PRACTICES
Head turning headlines Add Images Add Videos
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HEADTURNING HEADLINES
Blog post to be max – 600 Words
Catchy headlines, please!
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HEADLINES THAT WORK
How to ……. that save taxes 10 Rules for…….
Most efficient……….
5 tricks to ……
A complete guide to….
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FREE IMAGE RESOURCES
www.pixabay.com www.pexels.com
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ADD VIDEOS
▪ Free Resources like Pixabay ▪ Create your own – record on phone, take membership of Powtoons.com or any animation software ▪ Or simple video makers like windows movie makers
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MOST IMPORTANT IS STORYTELLING!
Tone etc should be about simplifying it rather than using jargon Do not stuff SEO keywords for the heck
- f it
Use slice of life examples
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EXAMPLE - PAYSENSE
https://www.gopaysense.com/blog/
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HIT PUBLISH & YOUR BLOG IS READY!
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BLOG IS READY, NOW PROMOTE!
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Social amplification
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Cross posting or back linking with
- ther bloggers
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PROFESSIONAL BLOG
▪ Sponsored Posts / Cross posting ▪ Google Adsense – but not spammy ▪ Direct ads (if you can endorse a product, eg. a new auditing software) ▪ Give value not just content, freebies like products or services,
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BEST PRACTICES IN A SUMMARY
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Best Practices
Create a niche Make a content plan Post frequently & regularly Write well
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Best Practices
No Plagiarism
- Aesthetics are important
Over time evolve – from basic go professional Give free products and advice e.g. e-books
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TAKE TO THE NEXT LEVEL!
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THIS IS HOW YOU CAN DO IT!
▪ Can invite guest columnists ▪ Can syndicate e.g. collaborate with other bloggers to host their content pieces on your site and vice versa E.g. https://www.safalniveshak.com/
E.g. https://www.safalniveshak.com/
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SAFALNIVESHA K
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LASTLY…
- Monitor or Analytics
with webmaster tools
- Google Analytics
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KEEP BLOGGING!
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