Joe Mucheru Google SSA Ambassador and East Africa Lead Past - - PowerPoint PPT Presentation

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Joe Mucheru Google SSA Ambassador and East Africa Lead Past - - PowerPoint PPT Presentation

Joe Mucheru Google SSA Ambassador and East Africa Lead Past revolutions (double click to view video) Evolution of digital advertising $62B $0 1994 2010 What s next? Everything s going digital Major trends They re looking for you


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Joe Mucheru

Google SSA Ambassador and East Africa Lead

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Past revolutions (double click to view video)

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Evolution of digital advertising

1994 2010

$0 $62B

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What’s next? Everything’s going digital

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Major trends

They’re looking for you Mobile first Next generation creative Buy audiences, not sites

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They’re looking for you

Source: iStockphoto.com, RichVintage

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Converse Domaination

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Mobile first

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High-tech creative (double click to view video)

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High-tech creative

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High-tech creative

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Buy audiences, not sites

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What is audience buying?

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Inventory Aggregation

Exchanges & Networks

Bid/Optimization Technology

Real-time Bidders

Data Providers

Audience Information

The ecosystem is changing

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The ecosystem is changing

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What is Real-time Bidding?

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Google Integrated Solution: Simplify, Perform, Open

A U D I E N C E A D V E R T I S E R S P U B L I S H E R S

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Google AdWords Display Ad Planner

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What’s next from Google?

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Google Integrated Solution: Simplify, Perform, Open

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Google Integrated Solution: Simplify, Perform, Open

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Google Integrated Solution: Simplify, Perform, Open

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Thank you.

http://www.thinkwithgoogle.com/