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Joe Mucheru
Google SSA Ambassador and East Africa Lead
Joe Mucheru Google SSA Ambassador and East Africa Lead Past - - PowerPoint PPT Presentation
Joe Mucheru Google SSA Ambassador and East Africa Lead Past - - PowerPoint PPT Presentation
Joe Mucheru Google SSA Ambassador and East Africa Lead Past revolutions (double click to view video) Evolution of digital advertising $62B $0 1994 2010 What s next? Everything s going digital Major trends They re looking for you
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Evolution of digital advertising
1994 2010
$0 $62B
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What’s next? Everything’s going digital
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Major trends
They’re looking for you Mobile first Next generation creative Buy audiences, not sites
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They’re looking for you
Source: iStockphoto.com, RichVintage
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Converse Domaination
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Mobile first
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High-tech creative (double click to view video)
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High-tech creative
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High-tech creative
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Buy audiences, not sites
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What is audience buying?
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Inventory Aggregation
Exchanges & Networks
Bid/Optimization Technology
Real-time Bidders
Data Providers
Audience Information
The ecosystem is changing
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The ecosystem is changing
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What is Real-time Bidding?
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Google Integrated Solution: Simplify, Perform, Open
A U D I E N C E A D V E R T I S E R S P U B L I S H E R S
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Google AdWords Display Ad Planner
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What’s next from Google?
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Google Integrated Solution: Simplify, Perform, Open
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Google Integrated Solution: Simplify, Perform, Open
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Google Integrated Solution: Simplify, Perform, Open
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