Joe Mucheru Google SSA Ambassador and East Africa Lead Past - PowerPoint PPT Presentation

Oct 11, 2023 •271 likes •507 views

Joe Mucheru Google SSA Ambassador and East Africa Lead Past revolutions (double click to view video) Evolution of digital advertising $62B $0 1994 2010 What s next? Everything s going digital Major trends They re looking for you

Joe Mucheru Google SSA Ambassador and East Africa Lead
Past revolutions (double click to view video)
Evolution of digital advertising $62B $0 1994 2010
What ’ s next? Everything ’ s going digital
Major trends They ’ re looking for you Mobile first Next generation creative Buy audiences, not sites
They ’ re looking for you Source: iStockphoto.com, RichVintage
Converse Domaination
Mobile first
High-tech creative (double click to view video)
High-tech creative
High-tech creative
Buy audiences, not sites
What is audience buying?
The ecosystem is changing Inventory Aggregation Exchanges & Networks Bid/Optimization Technology Data Providers Real-time Bidders Audience Information
The ecosystem is changing
What is Real-time Bidding?
Google Integrated Solution: Simplify, Perform, Open A P D U A V B U E L D R I I T S E I H N S E C E R E R S S
Google AdWords Display Ad Planner
What ’ s next from Google?
Google Integrated Solution: Simplify, Perform, Open
Google Integrated Solution: Simplify, Perform, Open
Google Integrated Solution: Simplify, Perform, Open
Thank you. http://www.thinkwithgoogle.com/

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