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STEP 2:
OPTIMIZE THE LEAD MAGNET
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Lead Magnet Tripwire Core Offer Profit Maximizer Return Path
“What’s your number?” “Want to get coffee?” “Can I take you to dinner?” “Will you marry me?” (Flowers, date night, etc.)
STEP 2: OPTIMIZE THE LEAD MAGNET 1 Lead Magnet Whats your - - PowerPoint PPT Presentation
STEP 2: OPTIMIZE THE LEAD MAGNET 1 Lead Magnet Whats your - - PowerPoint PPT Presentation
STEP 2: OPTIMIZE THE LEAD MAGNET 1 Lead Magnet Whats your number? 2 Tripwire Want to get coffee? 3 Core Offer Can I take you to dinner? 4 Profit Maximizer Will you marry me? 5 Return Path (Flowers, date
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WHAT IS A LEAD MAGNET?
A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in.
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THIS IS NOT A LEAD MAGNET…
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GREAT LEAD MAGNETS ARE
SPECIFIC
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SO NOT THIS…
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- 1. Make a SPECIFIC Promise
- 2. Give a SPECIFIC Example
- 3. Offer a SPECIFIC Shortcut
- 4. Answer a SPECIFIC Question
- 5. Deliver a SPECIFIC Discount
Great Lead Magnets…
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- 1. Make a Specific Promise
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- 1. Make a Specific Promise
vs.
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- 2. Give a Specific Example (i.e. Case Study)
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- 3. Offer a Specific Shortcut (i.e. lists and handouts)
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More Templates, Cheat Sheets and Handouts…
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114,327 Downloads 82,251 Downloads 16,150 Downloads 7,855 Downloads
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- 4. Answer a Specific Question
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- 4. Answer a Specific Question
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- 5. Deliver a Specific Discount
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- 5. Deliver a Specific Discount
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“Can I add you to our email list so I can send you discounts and coupons?”
- 5. Deliver a Specific Discount (Better than nothing)
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FINDING THE HOOK
“If you had two minutes to impress someone, what would you say, show or give them that would blow their mind?”
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FINDING THE HOOK
“What’s an interesting story or example you can show or tell that proves your product/service works like you say it works?”
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FINDING THE HOOK
“What’s the one thing…more than anything else…your prospects truly want to know?”
(ex. How much is my property worth? When is she ready to be kissed? What’s the wholesale cost? Where’s the best fishing hole in Waco? etc…)
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Action Item
Brainstorm three Lead Magnet Titles
Lead ¡Magnet ¡Titles: ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ SLIDE 24
What About the Landing Page?
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KEEP IT SIMPLE!
A great Lead Magnet can save a bad Landing Page, but a great Landing Page will never make a bad Lead Magnet convert…
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THE FORMULA:
L x c
x m x
f
= GP
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L x c
x m x
f
= GP
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