Sports participation and club membership What does the research tell - - PowerPoint PPT Presentation

▶
sports participation and club membership
SMART_READER_LITE
LIVE PREVIEW

Sports participation and club membership What does the research tell - - PowerPoint PPT Presentation

Dec 13, 2023 444 likes •672 views

Sports participation and club membership What does the research tell us? sportireland.ie Key Messages Ireland compares favourably with other countries around certain club sport measures Recruitment into sport starts young and by end

slide-1
SLIDE 1

sportireland.ie

Sports participation and club membership What does the research tell us?

slide-2
SLIDE 2

sportireland.ie

Key Messages

 Ireland compares favourably with other countries around certain club sport measures  Recruitment into sport starts young and by end of primary school most children are regular participants in organised sport  Declines in participation and membership begin to emerge in early adolescence and are persistent features of the sporting landscape thereafter  Children and adolescents who play a variety of sports are more likely to maintain their involvement through early adulthood  Adults have a strong (and increasing?) preference for informality in participation – this represents a challenge for club sport…..  ………however certain sports have capacity for expanding their membership base  Clubs provide considerable opportunities for adults to try new activities however they have scope to be more inclusive of different population groups  Key factors affecting club membership and retention may be outside the club’s control  Sport needs to pay attention to population demography as an influence on sporting behaviour

slide-3
SLIDE 3

sportireland.ie

Membership of sport, health / fitness and other clubs where participation in sport and physical activity take place (Source: Eurobarometer Survey 2014)

53% 46% 39% 35% 32% 30% 30% 29% 27% 25% 24% 20% 20% 18% 12% 10% 5%

0% 10% 20% 30% 40% 50% 60%

slide-4
SLIDE 4

sportireland.ie

Ratio of men to women members of sports clubs across 11 European countries (European Data from SIVSCE Project(Irish data averaged from ISM 2011, 2013 and 2015)

2.62 2.33 2.17 1.99 1.93 1.75 1.67 1.63 1.54 1.54 1.51

0.00 0.50 1.00 1.50 2.00 2.50 3.00 Poland Spain Hungary Belgium (Flanders) England Switzerland Germany Netherlands Denmark Ireland Norway

slide-5
SLIDE 5

sportireland.ie

Sports participants start young (CSPPA 2010)

37.0% 44.0% 12.0% 4.0% 3.0%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 4 years or under 5 - 7 years old 8 - 9 years old 10 - 11 years old 12 years or older

slide-6
SLIDE 6

sportireland.ie

Almost all current primary school children play sport (Keeping them in the Game 2013)

89.4% 62.4% 29.2% 73.3% 42.6% 86.2% 56.0% 44.0% 54.4% 65.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% All Team EC Individual EC Team ES Individual ES Boys Girls

slide-7
SLIDE 7

sportireland.ie

Decline in participation and membership by age category in post primary students (CSPPA 2010)

75% 68% 60% 69% 64% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 12 - 13 14 - 15 16 - 18 Members hip Active Participat ion

slide-8
SLIDE 8

sportireland.ie

Retention of sports participants after leaving school (KTTG 2013)

78% 68% 73% 83% 54% 31% 71% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Overall Team Only Individual Only Both Male Female

slide-9
SLIDE 9

sportireland.ie

Club membership and active participation among adults – most popular activities (ISM 2015)

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Club Membership Active Participation

slide-10
SLIDE 10

sportireland.ie

Context for adult sports participation 2007 – 2017 (ISM)

37.8% 38.1% 36.9%

62.2% 61.9% 63.1%

0% 10% 20% 30% 40% 50% 60% 70%

2007 2013 2017 Organised Informal

slide-11
SLIDE 11

sportireland.ie

Why do people take part? (ISM)

To improve my health and fitness To control my weight To relax To improve my athletic skills To compete with others To spend time with friends & family % % % % % % Male 16-19 44 27 15 26 20 25 20-24 36 23 16 32 24 20 25-34 66 27 29 32 20 32 35-44 63 40 36 13 18 36 45-54 61 42 39 14 8 29 55-64 54 41 39 19 13 38 65+ 55 45 39 21 10 44 Female 16-19 40 34 26 15 1 21 20-24 75 52 36 16 8 38 25-34 66 51 41 15 5 30 35-44 76 60 58 22 12 43 45-54 71 56 53 11 5 34 55-64 80 63 50 19 9 47 65+ 68 51 58 28 16 61

slide-12
SLIDE 12

sportireland.ie

Active and social participation in sport 2007 – 2017 (ISM)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2011 2013 2015 2017

Sports Participation Club Membership Attendance Volunteering

slide-13
SLIDE 13

sportireland.ie

Relationship between participation and non-membership 2007 – 2017 (ISM)

38% 32% 36% 42% 43% 47% 50% 0% 10% 20% 30% 40% 50% 60% 2007 2008 2009 2011 2013 2015 2017 Regular participants who are non members

slide-14
SLIDE 14

sportireland.ie

What facilities do new participants use when taking up sports? (ISM)

30.0% 26.0% 16.0% 13.0% 12.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Local sports facility Sports club Public space College/school At home/with family

slide-15
SLIDE 15

sportireland.ie

Club Membership by Population Category (ISM 2017)

32% 25% 18% 21% 22% 0% 5% 10% 15% 20% 25% 30% 35% All adults Females 3 Lowest Income Groups Any Disability Age 55+

slide-16
SLIDE 16

sportireland.ie

Why are current participants not club members (ISM 2013)

0% 5% 10% 15% 20% 25% Too old Not good enough Have use of own / similar facilities Training times not convenient Don't know any suitable club Club location not convenient Too expensive Too busy / no time Don't want to participate competitively Not interested enough

slide-17
SLIDE 17

sportireland.ie

Why did they stop being club members? (ISM)

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% No longer interested Let membership lapse Too old Training times were inconvenient No benefit of being in club Club closed down Injury Membership fees too expensive Stopped playing the sport Person moved away Time

slide-18
SLIDE 18

sportireland.ie

Is there anything that might make them join / re-join? (ISM)

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Facilities Guidance/Programmes Cost Location Fitness Friends/Family involved Convenient time Nothing

slide-19
SLIDE 19

sportireland.ie

Population Aged 16 – 30 between 2006 and 2016 (CSO Census)

10000 20000 30000 40000 50000 60000 70000 80000 90000

16 years 17 years 18 years 19 years 20 years 21 years 22 years 23 years 24 years 25 years 26 years 27 years 28 years 29 years 30 years

2006 2016

slide-20
SLIDE 20

sportireland.ie

Average age of participants in popular sports 2003 – 2017 (ISM)

10 20 30 40 50 60 2003 2007 2008 2009 2011 2013 2015 2017 Athletes Gaelic Footballers Soccer Players Cyclists Golfers

slide-21
SLIDE 21

sportireland.ie

Research Links

 https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/d

  • cs/ebs_412_en.pdf

 https://www.researchgate.net/publication/317381517_Characteristics_of _European_sports_clubs_A_comparison_of_the_structure_manageme nt_voluntary_work_and_social_integration_among_sports_clubs_acros s_ten_European_countries  http://sportireland.ie/Research/Keeping-Them-in-the-Game-2013- /Keeping-Them-in-the-Game.pdf  https://www.ucd.ie/t4cms/CCLSP_Study_Report1.pdf  http://www.esri.ie/growing-up-in-ireland/growing-up-in-ireland- publications/  http://sportireland.ie/Research/Irish-Sports-Monitor-Annual-Report- 2015/  http://www.smnuk.com/grow-sport/grow-sport/

slide-22
SLIDE 22

sportireland.ie

Contact Details

Peter Smyth Director of Research Sport Ireland Tel: 087 - 6846713 Email: psmyth@irishsportscouncil.ie