Sports participation and club membership What does the research tell - PowerPoint PPT Presentation

Sports participation and club membership What does the research tell us? sportireland.ie

Key Messages  Ireland compares favourably with other countries around certain club sport measures  Recruitment into sport starts young and by end of primary school most children are regular participants in organised sport  Declines in participation and membership begin to emerge in early adolescence and are persistent features of the sporting landscape thereafter  Children and adolescents who play a variety of sports are more likely to maintain their involvement through early adulthood Adults have a strong (and increasing?) preference for informality in participation – this  represents a challenge for club sport … ..  ……… however certain sports have capacity for expanding their membership base  Clubs provide considerable opportunities for adults to try new activities however they have scope to be more inclusive of different population groups Key factors affecting club membership and retention may be outside the club’s control   Sport needs to pay attention to population demography as an influence on sporting behaviour sportireland.ie

Membership of sport, health / fitness and other clubs where participation in sport and physical activity take place (Source: Eurobarometer Survey 2014) 60% 53% 50% 46% 39% 40% 35% 32% 30% 30% 29% 30% 27% 25% 24% 20% 20% 18% 20% 12% 10% 10% 5% 0% sportireland.ie

Ratio of men to women members of sports clubs across 11 European countries (European Data from SIVSCE Project(Irish data averaged from ISM 2011, 2013 and 2015) 3.00 2.62 2.50 2.33 2.17 1.99 1.93 2.00 1.75 1.67 1.63 1.54 1.54 1.51 1.50 1.00 0.50 0.00 Poland Spain Hungary Belgium England Switzerland Germany Netherlands Denmark Ireland Norway (Flanders) sportireland.ie

Sports participants start young (CSPPA 2010) 50.0% 44.0% 45.0% 40.0% 37.0% 35.0% 30.0% 25.0% 20.0% 15.0% 12.0% 10.0% 4.0% 5.0% 3.0% 0.0% 4 years or under 5 - 7 years old 8 - 9 years old 10 - 11 years old 12 years or older sportireland.ie

Almost all current primary school children play sport (Keeping them in the Game 2013) 100.0% 89.4% 90.0% 86.2% 80.0% 73.3% 70.0% 65.3% 62.4% 60.0% 56.0% 54.4% 50.0% 44.0% 42.6% 40.0% 29.2% 30.0% 20.0% 10.0% 0.0% All Team EC Individual EC Team ES Individual ES Boys Girls sportireland.ie

Decline in participation and membership by age category in post primary students (CSPPA 2010) 80% 75% 69% 68% 70% 64% 60% 60% 57% 50% Members 40% hip Active 30% Participat ion 20% 10% 0% 12 - 13 14 - 15 16 - 18 sportireland.ie

Retention of sports participants after leaving school (KTTG 2013) 90% 83% 78% 80% 73% 73% 71% 68% 70% 60% 54% 50% Male 40% Female 31% 30% 20% 10% 0% Overall Team Only Individual Only Both sportireland.ie

Club membership and active participation among adults – most popular activities (ISM 2015) 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Club Membership Active Participation sportireland.ie

Context for adult sports participation 2007 – 2017 (ISM) 70% 63.1% 62.2% 61.9% 60% 50% 40% 38.1% 37.8% 36.9% Organised 30% Informal 20% 10% 0% 2007 2013 2017 sportireland.ie

Why do people take part? (ISM) To spend To improve To improve time with my health To control my my athletic To compete friends & and fitness weight To relax skills with others family % % % % % % Male 16-19 44 27 15 26 20 25 20-24 36 23 16 32 24 20 25-34 66 27 29 32 20 32 35-44 63 40 36 13 18 36 45-54 61 42 39 14 8 29 55-64 54 41 39 19 13 38 65+ 55 45 39 21 10 44 Female 16-19 40 34 26 15 1 21 20-24 75 52 36 16 8 38 25-34 66 51 41 15 5 30 35-44 76 60 58 22 12 43 45-54 71 56 53 11 5 34 55-64 80 63 50 19 9 47 65+ 68 51 58 28 16 61 sportireland.ie

Active and social participation in sport 2007 – 2017 (ISM) 100% 90% 80% 70% 60% Sports Participation 50% Club Membership 40% Attendance Volunteering 30% 20% 10% 0% 2007 2011 2013 2015 2017 sportireland.ie

Relationship between participation and non-membership 2007 – 2017 (ISM) 60% 50% 50% 47% 43% 42% 38% 40% 36% 32% 30% 20% 10% 0% 2007 2008 2009 2011 2013 2015 2017 Regular participants who are non members sportireland.ie

What facilities do new participants use when taking up sports? (ISM) 35.0% 30.0% 30.0% 26.0% 25.0% 20.0% 16.0% 15.0% 13.0% 12.0% 10.0% 5.0% 0.0% Local sports facility Sports club Public space College/school At home/with family sportireland.ie

Club Membership by Population Category (ISM 2017) 35% 32% 30% 25% 25% 22% 21% 20% 18% 15% 10% 5% 0% All adults Females 3 Lowest Income Groups Any Disability Age 55+ sportireland.ie

Why are current participants not club members (ISM 2013) Not interested enough Don't want to participate competitively Too busy / no time Too expensive Club location not convenient Don't know any suitable club Training times not convenient Have use of own / similar facilities Not good enough Too old 0% 5% 10% 15% 20% 25% sportireland.ie

Why did they stop being club members? (ISM) Time Person moved away Stopped playing the sport Membership fees too expensive Injury Club closed down No benefit of being in club Training times were inconvenient Too old Let membership lapse No longer interested 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% sportireland.ie

Is there anything that might make them join / re-join? (ISM) Nothing Convenient time Friends/Family involved Fitness Location Cost Guidance/Programmes Facilities 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% sportireland.ie

Population Aged 16 – 30 between 2006 and 2016 (CSO Census) 90000 80000 70000 60000 50000 2006 2016 40000 30000 20000 10000 0 16 years 17 years 18 years 19 years 20 years 21 years 22 years 23 years 24 years 25 years 26 years 27 years 28 years 29 years 30 years sportireland.ie

Average age of participants in popular sports 2003 – 2017 (ISM) 60 50 40 Athletes Gaelic Footballers 30 Soccer Players Cyclists Golfers 20 10 0 2003 2007 2008 2009 2011 2013 2015 2017 sportireland.ie

Research Links  https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/d ocs/ebs_412_en.pdf  https://www.researchgate.net/publication/317381517_Characteristics_of _European_sports_clubs_A_comparison_of_the_structure_manageme nt_voluntary_work_and_social_integration_among_sports_clubs_acros s_ten_European_countries  http://sportireland.ie/Research/Keeping-Them-in-the-Game-2013- /Keeping-Them-in-the-Game.pdf  https://www.ucd.ie/t4cms/CCLSP_Study_Report1.pdf  http://www.esri.ie/growing-up-in-ireland/growing-up-in-ireland- publications/  http://sportireland.ie/Research/Irish-Sports-Monitor-Annual-Report- 2015/  http://www.smnuk.com/grow-sport/grow-sport/ sportireland.ie

Contact Details Peter Smyth Director of Research Sport Ireland Tel: 087 - 6846713 Email: psmyth@irishsportscouncil.ie sportireland.ie