SLIDE 1
Hershey Harrisburg CVB Sports Tourism/Venue Study
Branson CVB Sports Tourism Strategic Plan Stakeholder Presentations November 28-29, 2017
SLIDE 2 NASC Membership (YE 2014)
NASC Membership (YE 2016)
399 444 477 492 531 571 621 670 718 764 786 100 200 300 400 500 600 700 800 900 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
10-Year Membership Growth Year End 2016
Total Membership
SLIDE 3 Study Process
- Sports tourism audit/evaluation (July)
- Stakeholder interviews (July)
- In-person venue tours (Aug)
- Competitive analysis (Aug-Sept)
- National best practices (Aug-Sept)
- Recommendations report (Nov)
- Execution/Follow-Up (2018)
Study Process
SLIDE 4 Focus Areas/Goals
- Research and data review
- Venue and events feedback
- Organizational structure evaluation
- Identify opportunities
- Recommendations for the future
Focus Areas/Goals
SLIDE 5
SLIDE 6
Theme #4: Venue Development/Enrichment
“Deal Making” Mindset
The Big Idea…..
SLIDE 7
Themes
1. Organizational Structure 2. Messaging and Marketing Platforms 3. Event Solicitation/Creation Concepts Primary Recommendation Areas
SLIDE 8
Theme #1: Organizational Structure
1. Staffing Focus 2. Staffing Structure Primary #1: Organizational Structure
SLIDE 9
Theme #2: Messaging & Marketing
1. Local Communications 2. Targeted (National) Outreach 3. Strategic Partnerships 4. Trumpet Successes Primary #2: Messaging and Marketing
SLIDE 10
Theme #2: Messaging & Marketing
1. Venue Booking Policies 2. Empower Local Promoters 3. Revamp Current Allocations 4. The Entertainment Advantage Primary #3: Event Solicitation/Service
SLIDE 11
Themes
1. Venue Development/Enrichment/Usage 2. Funding Model Secondary Recommendations
SLIDE 12 Branson CVB Sports Department 5-Year Strategic Mission Pillars
Events Bid/Created/Owned (Short-Term) Venue Enhancement (Long-Term) Community Engagement (Ongoing) Pillar Tourism Economic Development Rights Holders/NGBs Local Promoters Venue/League Managers Hospitality Leaders Elected Officials Economic Development C-Level Community Leaders Local Media Non-Profit Civic Groups Hospitality Community Audience RFPs & Event Bids Grants/Incubator Program “12th Man” Grow existing events 10%/Yr. Create two new events/Yr. Master Plan Venue Development Fund Food Tax Increase “6&6” Lunches Economic Impact Releases Corporate Support/Recognition National Outreach Tactics
SLIDE 13
Themes
1. Redefine the Sports Department’s Goals 2. Roll out the “Deal Making” concept 3. Local promoter round table 4. Gather facility enhancement info 5. Identify funding for a campaign 6. Execute the enclosed recommendations “King For a Day”
SLIDE 14 Thank you for your time!
Jon Schmieder Jon@HuddleUpGroup.com Gary Alexander Gary@HuddleUpGroup.com
