Sport England Charles.Johnston@sportengland.org customer focus Who - PowerPoint PPT Presentation

Charles Johnston Sport England Charles.Johnston@sportengland.org

customer focus • Who is the customer? • What do they need and want? • Designing the offer based on • audience • insight • Feedback and redesign • Measurement and evaluation

line of sight

investment programmes 1. Tackling inactivity 2. Children and young people 3. Volunteering 4. Taking sport and activity into the mass market Supporting sport’s core market 5. 6. Local delivery 7. Facilities Sport England: Towards an Active Nation 2016-21

Sport England – investment opportunities Investment Fund Available Range of Date open Programme funding investment Inactivity Active Ageing £10m £50k-£500k Open Inactivity Lower-socio-economic £3m £10k-£150k March 17 groups Children and Young Children and Families £10m £50k-£500k April 17 People Volunteering Opportunities Fund £3m TBC Open Volunteering Potentials Fund £3m TBC Open Core Market Supporting Core Market TBA £50k-£500k Open Core Market Small Grants £6m £300-£10k Open Local Delivery Local Delivery £40m N/A Open Facilities Community Asset £15m £1k-£150k Open Facilities Strategic £15m £500k-£2m Open

Active Lives Survey 2015-16 Year 1 Results

Levels of activity 26% of people (11.3m) do not take part in at least 30 minutes of physical activity a week A WEEK A WEEK A WEEK 14% (6.1m) do not reach 150 minutes of activity per week, but still do some activity. A WEEK A WEEK 8 Note: The physical activity data presented in this presentation excludes gardening.

SOCIOECONOMIC GROUPS There is a social gradient to the amount of sport and physical activity people do. Inactive Active NS SEC 1-2 70% 17% NS SEC 3 60% 23% NS SEC 4 61% 24% NS SEC 5 59% 27% NS SEC 6-7 54% 32% NS SEC 8 49% 37% NS SEC 1-2: Managerial and professional occupations (NS SEC 6-7): Semi-routine and routine occupations (NS SEC 4): Self employed and small employers (e.g. chief executive, doctor) (e.g. shop assistant, bus driver, waitress) (NS SEC 3): Intermediate occupations (e.g. auxiliary (NS SEC 5): Lower supervisory and technical (NS SEC 8): Long term unemployed or never worked nurse, secretary) occupations (e.g. plumber, gardener, train driver)

Age Inactivity increases with age. Inactive Active 16-24 15% 75% 25-34 20% 67% 35-44 20% 65% 45-54 22% 63% 55-64 28% 57% 65-74 31% 54% 75+ 54% 32%

GENDER 24% 27% Men are more likely to Active Male be active than women. Female Fairly active 59% 13% Inactive 63% 15% 44% 41% Male Female 38% 34% 33% 30% 30% 29% Based on those activities that 19% are the continued focus of 11% 10% Sport England’s work men 4% 3% 1% (57% or 12.4m) are more likely to be active than women (49% Sporting Fitness Cycling for Cycling for Walking for Walking for Dance or 11.1m). activities activities leisure and travel leisure travel sport Continued focus Extended remit