Spo Sport rt Eng England land Str Strat ateg egy y & Co & College llege fun fundin ding
Agenda • Welcome and Introduction • Sport England Strategy • Other Sport England Programmes • Introduction to Tackling Inactivity in Colleges • Inactivity Insight • Break • Tackling Inactivity in Colleges Programme Processes • Questions • Lunch and Depart Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
Sport England Sport England Towards Towards An Active An Active Nation Nation Social and Physical Mental Individual Economic Outcomes Community Development Wellbeing Wellbeing Development Development Customer How we + Focus think How we Seven investment principles decide Children What we Tackling Mass Core Local and young Volunteering Facilities invest in inactivity market market delivery people Underpinned Workforce Coaching Active Lives by Creating a lifelong sporting habit
Behavioural change challenges Inten enti tion on Not on my radar adar action on gap Think nkin ing g about out it Buil ilding ing a Plann annin ing to do somethi mething ng soon new habit it Getting tting start arted ed Life fe gets in the way Stick ickin ing g with h it 4 Creating a lifelong sporting habit
Volunteer Volunteering ing “ A two way benefit” • • Increasing numbers and diversity • Putting the volunteer experience at the heart of this work • £26 million investment • £3m Children & Young People fund – Feb 2017 Expressions of Interest Creating a lifelong sporting habit
Facilities Facilities • Comm mmun unit ity y Asset et Fund nd - £15m per year, from 2017 to 2021 • To assist clubs and groups in local areas in order to create high quality, welcoming and financially viable facilities that will benefit their community over a long period of time. • Awards of £1,000 to £150,000 • Opens 30th January, online applications Creating a lifelong sporting habit
Local Delivery Local Delivery Pilots Pilots • £130m across ten areas over four years • To facilitate the community sport system in order to work better in the geographical area • To make a better experience for the customer by changing the way sport and physical activity is offered • March 2017 for expressions of interest Creating a lifelong sporting habit
Further information www.sportengland.org/funding/new-funding-when-to-apply/ Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
Children and Young People • Tackling Inactivity in College Programmes • £5m available over two years, from Sept 2017 to Aug 2019 • To support colleges to tackle inactivity. The programme will provide workforce funding for colleges who are committed to reducing inactivity. • Impact on Government outcomes: • Decrease in the percentage of people physically inactive (KPI 2 Governments Sporting Futures) • Additional focus on mental wellbeing and/or individual development . . Creating a lifelong sporting habit
Why are we funding Colleges • Audie ience: nce: The college audience is large and diverse – 2.9 million students – More under-represented groups than in any other educational setting* • Need ed: There are high levels of inactivity – 300,000 physically inactive 16 to 19 year old college students – Currently you are least likely to be active if you are studying at college – 49% of FE students are regularly active, compared to 61% in schools and 54% in HE** – Levels of activity drop off when students transition from school to colleges. • Track ack Re Recor cord: Colleges have demonstrated they can deliver against outcomes – 3.5% increase in the participation rates at colleges with a CSM – Active Colleges has successfully reduced the participation gap between females, disabled and BAME groups Sources: AoC ** Source: APS 9 Creating a lifelong sporting habit
The programme model De liv ivery ry Funding (25-35%) 35%) Tackling ckling Inac activity ivity Project ject Lead ad (65-75 75%) %) • The programme will provide additional workforce for colleges to take on the scale and challenge of tackling inactivity and changing behaviour: – Costumer Focus – Insight – Project design – Measuring impact Creating a lifelong sporting habit
What is inactivity? • Inactivity means doing fewer than 30 moder erate ate equival ivalent nt minutes of physical ical activi vity ty per week. What counts? – Physical activity – Moderate or vigorous intensity activities – Bouts of 10 minutes or more • Around 1 in 5 FE students are inactive * *Source: APS Creating a lifelong sporting habit
What is the behaviour change challenge? • Within inactivity there are three distinct behaviours: – Doing nothing – no activity at all in the last 28 days – Not doing enough – some moderate activity, but less than 30 minutes – Missin sing the intens ensit ity – only light intensity activity in the last 28 days • Nearly 75% of inactive FE students are doing light intensity activity only Not doing enough, 11% Doing nothing, 15% Missing the intensity, 75% Creating a lifelong sporting habit
Tackling inactivity – what do we know? • Certain demographic groups are more likely to be inactive: Those with or at People from lower People from Disabled people risk of long-term Women and girls socio-economic particular ethnic health conditions groups groups • Challenges we’ve seen in relation to inactivity: Relevan ance gap Perceptio ion gap Action-Inte tention tion gap Some people are interested Some have strong negative Some people feel they’re in being active and associations with activity active enough because they recognise the benefits of often from past experience live busy lives/feel they’re doing so but variety of and/or lack of social norms always on the move practical and emotional barriers hold them back • Tackling Inactivity resources on Sport England website Creating a lifelong sporting habit
Young people – what do we know? 10% 12% Sports Confident Enthusiasts Intellectuals Self-assured / Sociable / Driven / Educated / Image-conscious Focused 15% 17% Ambitious Cautious Self-starters Introverts Achievers / Proactive / Loyal / Careful / On the go Self-reliant 19% 27% Thoughtful Everyday Improvers Youths Mature / Non-competitive / Mainstream / Easy-going / Self-development Content Creating a lifelong sporting habit
What do we know about inactive young people? Sports Confident Enthusiasts Intellectuals Getting ing started ted / Not on my radar dar / Stick cking ing with h it Thinking inking abou out it Life e gets s in the way Inten ention ion-action action gap Ambitious Cautious Self-starters Introverts Plan annin ning g to d do some methin hing g / Getting ing started ted Thoughtful Everyday Improvers Youths Buildin lding g a habit bit Creating a lifelong sporting habit
How have colleges tackled inactivity? • Disability • Mental Health • BAME groups • Females • Fit for Work • Curriculum Groups Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
BREAK – 10 minutes
Programme KPIs Colleges set an inactive target for two years • £220 - £320 (Sport England cost) per inactive participant attending at • least one session Calculations based on related Sport England programmes within FE • Programme total of 15,500 - 22,500 inactive participants • Half of inactives more active after 3 months • Government mental wellbeing and individual development outcomes • established via qualitative reporting Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
Understanding the size of the inactive audience FE inactive population is 18% • Sport England calculator will demonstrate size of inactive market: • What is the size of the under 19s population o what is gender split for under 19s o What is the % of disabled students o What is the size of the under 19s BAME population o College generated insight will also be considered • Joint bids to submit partnership agreement • Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
Measurement and Evaluation Progr gramm mme e KPI KPI Project ject KPI KPI Mea easur surem ement ent KPI 2 (Decrease ase in the Target number of inactive Colleges % o of people ople phys ysical ically ly young people set by administer and inac active) ive) college (£220-£320 per collate baseline engaged) survey of those taking part in first sessions 50% of those engaged Centrally show increased activity administered levels after three months follow up survey of those inactive at baseline after three months Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
Budgets Total project costs range of £50k - £160k over 2 years • Cash partnership funding: 15% of project cost • Project lead salary range is flexible • Delivery budget; Including, equipment, facilities, promotion, travel etc. • Ineligible costs include capital expenditure of £10k+ • Sport England: Towards an Active Nation 2016-21 Creating a lifelong sporting habit
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