& Co & College llege fun fundin ding Agenda Welcome and - - PowerPoint PPT Presentation

Spo Sport rt Eng England land Str Strat ateg egy y & Co & College llege fun fundin ding

Creating a lifelong sporting habit

Agenda

• Welcome and Introduction
• Sport England Strategy
• Other Sport England Programmes
• Introduction to Tackling Inactivity in Colleges
• Inactivity Insight
• Break
• Tackling Inactivity in Colleges Programme Processes
• Questions
• Lunch and Depart

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Sport Sport England England Towards Towards An Active An Active Nation Nation

Seven investment principles

+

Customer Focus

Underpinned by What we invest in How we decide How we think Outcomes

Social and Community Development Individual Development Mental Wellbeing Physical Wellbeing Economic Development

Tackling inactivity Volunteering Facilities Local delivery Mass market Children and young people Core market

Workforce Coaching Active Lives

Creating a lifelong sporting habit

Behavioural change challenges

4

Not on my radar adar Think nkin ing g about

• ut it

Plann annin ing to do somethi mething ng soon Getting tting start arted ed Stick ickin ing g with h it

Inten enti tion

• n

action

• n gap

Buil ilding ing a new habit it Life fe gets in the way

Creating a lifelong sporting habit

Volunteer Volunteering ing

• “A two way benefit”
• Increasing numbers and diversity
• Putting the volunteer experience at the heart of this work
• £26 million investment
• £3m Children & Young People fund – Feb 2017 Expressions of Interest

Creating a lifelong sporting habit

Facilities Facilities

• Comm

mmun unit ity y Asset et Fund nd - £15m per year, from 2017 to 2021

• To assist clubs and groups in local areas in order to create high quality,

welcoming and financially viable facilities that will benefit their community

• ver a long period of time.
• Awards of £1,000 to £150,000
• Opens 30th January, online applications

Creating a lifelong sporting habit

Local Delivery Local Delivery Pilots Pilots

• £130m across ten areas over four

years

• To facilitate the community sport

system in order to work better in the geographical area

• To make a better experience for the

customer by changing the way sport and physical activity is offered

• March 2017 for expressions of interest

Creating a lifelong sporting habit

Further information

www.sportengland.org/funding/new-funding-when-to-apply/

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Children and Young People

• Tackling Inactivity in College Programmes
• £5m available over two years, from Sept 2017 to Aug 2019
• To support colleges to tackle inactivity. The programme will provide

workforce funding for colleges who are committed to reducing inactivity.

• Impact on Government outcomes:
• Decrease in the percentage of people physically inactive (KPI 2 Governments

Sporting Futures)

• Additional focus on mental wellbeing and/or individual development

. .

Creating a lifelong sporting habit

• Audie

ience: nce: The college audience is large and diverse

– 2.9 million students – More under-represented groups than in any other educational setting*

• Need

ed: There are high levels of inactivity

– 300,000 physically inactive 16 to 19 year old college students – Currently you are least likely to be active if you are studying at college – 49% of FE students are regularly active, compared to 61% in schools and 54% in HE** – Levels of activity drop off when students transition from school to colleges.

• Track

ack Re Recor cord: Colleges have demonstrated they can deliver against

• utcomes

– 3.5% increase in the participation rates at colleges with a CSM – Active Colleges has successfully reduced the participation gap between females, disabled and BAME groups

Sources: AoC ** Source: APS 9

Why are we funding Colleges

Creating a lifelong sporting habit

Tackling ckling Inac activity ivity Project ject Lead ad (65-75 75%) %) Deliv

ivery ry Funding (25-35%) 35%)

• The programme will provide additional workforce for colleges to take on the

scale and challenge of tackling inactivity and changing behaviour:

– Costumer Focus – Insight – Project design – Measuring impact

The programme model

Creating a lifelong sporting habit

What is inactivity?

• Inactivity means doing fewer than 30 moder

erate ate equival ivalent nt minutes of physical ical activi vity ty per week. What counts?

– Physical activity – Moderate or vigorous intensity activities – Bouts of 10 minutes or more

• Around 1 in 5 FE students are inactive*

*Source: APS

Creating a lifelong sporting habit

What is the behaviour change challenge?

• Within inactivity there are three distinct behaviours:

– Doing nothing – no activity at all in the last 28 days – Not doing enough – some moderate activity, but less than 30 minutes – Missin sing the intens ensit ity – only light intensity activity in the last 28 days

• Nearly 75% of inactive FE students are doing light intensity

activity only

Not doing enough, 11% Doing nothing, 15% Missing the intensity, 75%

Creating a lifelong sporting habit

• Certain demographic groups are more likely to be inactive:
• Challenges we’ve seen in relation to inactivity:
• Tackling Inactivity resources on Sport England website

Relevan ance gap Some have strong negative associations with activity

• ften from past experience

and/or lack of social norms Perceptio ion gap Some people feel they’re active enough because they live busy lives/feel they’re always on the move Action-Inte tention tion gap Some people are interested in being active and recognise the benefits of doing so but variety of practical and emotional barriers hold them back

Tackling inactivity – what do we know?

Disabled people Those with or at risk of long-term health conditions Women and girls People from lower socio-economic groups People from particular ethnic groups

Creating a lifelong sporting habit

Young people – what do we know?

10%

Sports Enthusiasts

Self-assured / Sociable / Image-conscious

15%

Ambitious Self-starters

Achievers / Proactive / On the go

19%

Thoughtful Improvers

Mature / Non-competitive / Self-development

12%

Confident Intellectuals

Driven / Educated / Focused

17%

Cautious Introverts

Loyal / Careful / Self-reliant

27%

Everyday Youths

Mainstream / Easy-going / Content

Creating a lifelong sporting habit

What do we know about inactive young people?

Sports Enthusiasts Ambitious Self-starters Thoughtful Improvers Confident Intellectuals Cautious Introverts Everyday Youths

Plan annin ning g to d do some methin hing g / Getting ing started ted Buildin lding g a habit bit Getting ing started ted / Stick cking ing with h it Life e gets s in the way Not on my radar dar / Thinking inking abou

• ut it

Inten ention ion-action action gap

Creating a lifelong sporting habit

How have colleges tackled inactivity?

• Disability
• Mental Health
• BAME groups
• Females
• Fit for Work
• Curriculum Groups

Sport England: Towards an Active Nation 2016-21

BREAK – 10 minutes

Creating a lifelong sporting habit

Programme KPIs

• Colleges set an inactive target for two years
• £220 - £320 (Sport England cost) per inactive participant attending at

least one session

• Calculations based on related Sport England programmes within FE
• Programme total of 15,500 - 22,500 inactive participants
• Half of inactives more active after 3 months
• Government mental wellbeing and individual development outcomes

established via qualitative reporting

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Understanding the size of the inactive audience

• FE inactive population is 18%
• Sport England calculator will demonstrate size of inactive market:
• What is the size of the under 19s population
• what is gender split for under 19s
• What is the % of disabled students
• What is the size of the under 19s BAME population
• College generated insight will also be considered
• Joint bids to submit partnership agreement

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Measurement and Evaluation

Sport England: Towards an Active Nation 2016-21

Progr gramm mme e KPI KPI Project ject KPI KPI Mea easur surem ement ent KPI 2 (Decrease ase in the % o

• f people
• ple phys

ysical ically ly inac active) ive) Target number of inactive young people set by college (£220-£320 per engaged) Colleges administer and collate baseline survey of those taking part in first sessions 50% of those engaged show increased activity levels after three months Centrally administered follow up survey

• f those inactive

at baseline after three months

Creating a lifelong sporting habit

Budgets

• Total project costs range of £50k - £160k over 2 years
• Cash partnership funding: 15% of project cost
• Project lead salary range is flexible
• Delivery budget; Including, equipment, facilities, promotion, travel etc.
• Ineligible costs include capital expenditure of £10k+

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Workforce

• One project lead post per college leading on project outcomes
• Number of working days dependant on responsibilities
• Other workforce options may include activators and/or apprentices
• Need clear rationale for the location of the Project Lead
• College Sport Maker extensions
• Recruitment process must be clear and fair

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Essential functions of the project

• Point of contact for Sport England
• Project management and coordination
• Insight collection and implementation
• Perform monitoring and evaluation
• Internal and external partnership

development and management

• Delivery of activity

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

How will my application be assessed?

• Track record including past record of structurally facilitating sport and

activity

• Knowledge of and Insight into your target audience
• Delivery and Impact
• Value for Money (including cost per head)

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Applications – what will we need?

• Completed online application form
• Population Calculator
• Budget and financial information
• Staffing structure
• Draft job description for project lead
• Partnership funding confirmed by Principal or

Head of Finance

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Programme Timescales

Sport England: Towards an Active Nation 2016-21

• Funding guidance released – 1st week of February 2017
• Applications Open - Early February – 20th March 2017
• Assessments - April to May, 2017
• Award decisions – Early June, 2017
• Inductions for Project lead – Summer 2017
• Programme delivery – September 1st 2017 to 31st August 2019

Creating a lifelong sporting habit

Support for Colleges

• Sport England
• Tacking Inactivity in Colleges Programme Guidance and FAQs
• Insight Resources
• Funding Helpline (03458 508 508)
• Video of Presentation and slides available from 1st February
• Other partners
• AoC Sport
• County Sports Partnerships
• Some NGBs with expertise in engaging inactive young people

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Any Questions?

Sport England: Towards an Active Nation 2016-21