RFP No. GEN2116909P1
Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER - - PowerPoint PPT Presentation
Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER - - PowerPoint PPT Presentation
Brazil, South America and Caribbean Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER GLOBAL Jose Madeira Founder and CEO Allan Colen Anna Pizarro Tourism Trade Specialist Project Manager Chelsea Madeira Shirlei Legnani
RIVER GLOBAL
Jose Madeira
Founder and CEO
Allan Colen
Tourism Project Manager
Chelsea Madeira
Business Development
Shirlei Legnani
Senior PR Specialist
Bruno Perrod
On-line/Off-line Specialist
Eduardo Honrado
Social Media Specialist
Anna Pizarro
Trade Specialist
RIVER GLOBAL
Boutique Consultancy
Local business ss practi ctices ces
Market rketing ing
TOURISM OURISM
Government Agencies Business ness Deci cisions sions
Cul ultural tural ba backgroun ground
Tailored
Solutions
La Lang nguages es
St Stra rategic egic Intelligence
Destin tinati ations ns
Full-services
PR
Coordination
Planning
Sales les
Strong Communication
Skills
Tringu gula lati tion
- n
Prom
- mot
- tio
ions Ex Experi rienc ence
Knowle ledge
Highly experienced with the Southern U.S. The synergy between our core field of trade, marketing & tourism No Cruise Line or Airline, Seaport or Airport representation No competitor representation Miami Dade or Palm Beach
WHAT MAKE US UNIQUE? OUR CLIENTS
BUDGET
30% 30% 25% 15%
TIME
Promotion Sales Marketing PR
Our time is prioritized to optimize initiatives for best investment and results
Promotion Sales Marketing PR
IMPORTANCE
PR $6,500 Marketing $13,000 Sales $13,000 Promotion $32,5000 Promotion PR Sales Marketing $ 65,000 Retainer fee $ 45,000 Total invesment $ 110,000 BUDGET
TRADE – FAM
AA Top 10 Comp Awards & 7 day Famtour Delta 11 Comp Business 10 day & Famtour
AGENTS TRAININGS
1.050 Presencial 2.300 Online Workshops
Leisure Corporate Luxury MICE
EXPERIENCE - TRADE
AA Top6 VIP FAM AA Top6 VIP FAM
Incentives - Agreements Activities - Sponshorship
TO yield Product creation and placement
TRADE PROMOTION
Create market opportunities to increase promotion capacity Promotion with partners Sales campaign Opportunities
TRADE SHOW
Participation on major Trade Shows WTM ILTM FESTURIS ABAV IGLTA SP Fiexpo LA – CHI FIT – ARG ANATO - COL LACTE UGART Visit USA IPW
PR AND MEDIA
3.6M COVERAGE VIEWS PRESS TRIP
Secure Destination Presence Top Tier Media Annual Calendar
SOCIAL MEDIA
Social media, newsletter, press trip, interaction Special Action VR Press trip
MEDIA PROMOTION
CAMPAIGNS NICHES
Over 2,9M arrivals in Florida 914,705 arrivals in Florida
OVERVIEW
Brazil South America The Caribbean Over 1M arrivals in Florida
100 Weekly Flights to FL 50 Daily Flights to FL 60 Daily Flights to FL Population: 212 M GDP per Capita: US$ 9,160 Population: 217 M GDP per capita: US$ 8,6 Population: 44 M GDP per capita: US$ 6,040 1.9 million arrivals to the US 3,4 million arrivals to the US 1.6 million arrivals to the US
We are we so excited to promote Brodward County...
BROWARD COUNTY
Water culture and sports GLBT+ reference destination Wedding destination for us all Excellent value shopping offers Most Friendly Fun City on the planet Cultural attractions, must see and do High-level and diverse Dining options 23 miles of Blue Wave Certified Beaches Highest welcoming atmosphere in the country Great audio visual content already ready to use Casual chic atmosphere, accessibility, valued-add options City Playful Image, relating it to an emotional trigger of Love, Passion, Fun Evolving destination, diverse combination of activities and scenery Beautiful beachfront and a strong commerce center City with Most Unique Atmosphere and Lifestyle The perfect package for Singles and Families One-of-a-kind events and world-class food Multi-cultural Scenarios, Hospitality, Arts Multiple Visits to get to know the city Relaxed coastal environment European athmosphere
BROWARD COUNTY
Authentic Luxury Tourism Margaritaville Resort in Hollywood Four Seasons, Vila Del Mar, W, Verge, Ritz Carlton Pompeo Beach Pier – Brazilians Seminole New Hard Rock Sawgrass Area Cruise ship mecca Everglades Friendly - SAFE Economic development Real State opportunities Quality and variety
BROWARD COUNTY
BEST EXPERIENCES AT THE GREATEST VALUE!
FINAL CONSIDERATIONS
WHY RIVER GLOBAL?
Tailored representation by a local business expert Client guidance in winning business decisions Strategic customized intelligence solutions Overall support to marketing and tourism government agencies Prime representation for destinations and tourism related services Passion, focus and drive to best showcase Broward County Over 20 years Experience on Travel Trade Market US Destinations representation NO conflict of interest with other destinations or clients