Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER - - PowerPoint PPT Presentation

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Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER - - PowerPoint PPT Presentation

Brazil, South America and Caribbean Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER GLOBAL Jose Madeira Founder and CEO Allan Colen Anna Pizarro Tourism Trade Specialist Project Manager Chelsea Madeira Shirlei Legnani


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SLIDE 1

RFP No. GEN2116909P1

Brazil, South America and Caribbean Representation and Marketing for CVB

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SLIDE 2

RIVER GLOBAL

Jose Madeira

Founder and CEO

Allan Colen

Tourism Project Manager

Chelsea Madeira

Business Development

Shirlei Legnani

Senior PR Specialist

Bruno Perrod

On-line/Off-line Specialist

Eduardo Honrado

Social Media Specialist

Anna Pizarro

Trade Specialist

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SLIDE 3

RIVER GLOBAL

Boutique Consultancy

Local business ss practi ctices ces

Market rketing ing

TOURISM OURISM

Government Agencies Business ness Deci cisions sions

Cul ultural tural ba backgroun ground

Tailored

Solutions

La Lang nguages es

St Stra rategic egic Intelligence

Destin tinati ations ns

Full-services

PR

Coordination

Planning

Sales les

Strong Communication

Skills

Tringu gula lati tion

  • n

Prom

  • mot
  • tio

ions Ex Experi rienc ence

Knowle ledge

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 Highly experienced with the Southern U.S.  The synergy between our core field of trade, marketing & tourism  No Cruise Line or Airline, Seaport or Airport representation  No competitor representation Miami Dade or Palm Beach

WHAT MAKE US UNIQUE? OUR CLIENTS

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SLIDE 5

BUDGET

30% 30% 25% 15%

TIME

Promotion Sales Marketing PR

 Our time is prioritized to optimize initiatives for best investment and results

Promotion Sales Marketing PR

IMPORTANCE

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SLIDE 6

PR $6,500 Marketing $13,000 Sales $13,000 Promotion $32,5000 Promotion PR Sales Marketing $ 65,000 Retainer fee $ 45,000 Total invesment $ 110,000 BUDGET

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TRADE – FAM

AA Top 10 Comp Awards & 7 day Famtour Delta 11 Comp Business 10 day & Famtour

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SLIDE 8

AGENTS TRAININGS

1.050 Presencial 2.300 Online Workshops

Leisure Corporate Luxury MICE

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EXPERIENCE - TRADE

AA Top6 VIP FAM AA Top6 VIP FAM

Incentives - Agreements Activities - Sponshorship

TO yield Product creation and placement

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TRADE PROMOTION

 Create market opportunities to increase promotion capacity  Promotion with partners  Sales campaign  Opportunities

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TRADE SHOW

Participation on major Trade Shows  WTM  ILTM  FESTURIS  ABAV  IGLTA SP  Fiexpo LA – CHI  FIT – ARG  ANATO - COL  LACTE  UGART  Visit USA  IPW

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PR AND MEDIA

3.6M COVERAGE VIEWS PRESS TRIP

Secure Destination Presence Top Tier Media Annual Calendar

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SOCIAL MEDIA

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Social media, newsletter, press trip, interaction Special Action VR Press trip

MEDIA PROMOTION

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CAMPAIGNS NICHES

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Over 2,9M arrivals in Florida 914,705 arrivals in Florida

OVERVIEW

Brazil South America The Caribbean Over 1M arrivals in Florida

100 Weekly Flights to FL 50 Daily Flights to FL 60 Daily Flights to FL Population: 212 M GDP per Capita: US$ 9,160 Population: 217 M GDP per capita: US$ 8,6 Population: 44 M GDP per capita: US$ 6,040 1.9 million arrivals to the US 3,4 million arrivals to the US 1.6 million arrivals to the US

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We are we so excited to promote Brodward County...

BROWARD COUNTY

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 Water culture and sports  GLBT+ reference destination  Wedding destination for us all  Excellent value shopping offers  Most Friendly Fun City on the planet  Cultural attractions, must see and do  High-level and diverse Dining options  23 miles of Blue Wave Certified Beaches  Highest welcoming atmosphere in the country  Great audio visual content already ready to use  Casual chic atmosphere, accessibility, valued-add options  City Playful Image, relating it to an emotional trigger of Love, Passion, Fun  Evolving destination, diverse combination of activities and scenery  Beautiful beachfront and a strong commerce center  City with Most Unique Atmosphere and Lifestyle  The perfect package for Singles and Families  One-of-a-kind events and world-class food  Multi-cultural Scenarios, Hospitality, Arts  Multiple Visits to get to know the city  Relaxed coastal environment  European athmosphere

BROWARD COUNTY

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 Authentic Luxury Tourism  Margaritaville Resort in Hollywood  Four Seasons, Vila Del Mar,  W, Verge, Ritz Carlton  Pompeo Beach Pier – Brazilians  Seminole New Hard Rock  Sawgrass Area  Cruise ship mecca  Everglades  Friendly - SAFE  Economic development  Real State opportunities  Quality and variety

BROWARD COUNTY

 BEST EXPERIENCES AT THE GREATEST VALUE!

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FINAL CONSIDERATIONS

 WHY RIVER GLOBAL?

 Tailored representation by a local business expert  Client guidance in winning business decisions  Strategic customized intelligence solutions  Overall support to marketing and tourism government agencies  Prime representation for destinations and tourism related services  Passion, focus and drive to best showcase Broward County  Over 20 years Experience on Travel Trade Market US Destinations representation  NO conflict of interest with other destinations or clients

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SLIDE 21

THANK YOU!