Sporting Kansas City Rebranding Brand Essence Brand Essence - - PowerPoint PPT Presentation

sporting kansas city rebranding brand essence
SMART_READER_LITE
LIVE PREVIEW

Sporting Kansas City Rebranding Brand Essence Brand Essence - - PowerPoint PPT Presentation

Sporting Kansas City Rebranding Brand Essence Brand Essence !"#$%&'()*(+,-.'/ 0*--'.1*-/ 2--*3,1*-/ 4*.,5/ Keys to Brand Relevancy Keys to Brand Relevancy 6*/7"#/8/+,9'/:*;(/ <('='-.'/)'5>/ Game on.


slide-1
SLIDE 1

Sporting Kansas City Rebranding

slide-2
SLIDE 2

Brand Essence Brand Essence

  • !"#$%&'()*(+,-.'/
  • 0*--'.1*-/
  • 2--*3,1*-/
  • 4*.,5/
slide-3
SLIDE 3

Keys to Brand Relevancy Keys to Brand Relevancy

  • 6*/7"#/8/+,9'/:*;(/

<('='-.'/)'5>/

slide-4
SLIDE 4
slide-5
SLIDE 5
slide-6
SLIDE 6

7"hggv

Uecng "047Ò"?"3Ô

Game on.

SportingKC.com

slide-7
SLIDE 7
slide-8
SLIDE 8
slide-9
SLIDE 9

4"3'/?*(/2>/8/@AB@//

/

slide-10
SLIDE 10

C'5.*+'/>*/>$'/05;7/8/@ABD//

/

slide-11
SLIDE 11

Keys to Brand Relevancy Keys to Brand Relevancy

  • E'F-'/>$'/7(,-GH=/

3*".'/,-G/=>,:/>$'/ .*;(='/

slide-12
SLIDE 12
slide-13
SLIDE 13
slide-14
SLIDE 14
slide-15
SLIDE 15

!"#$%&$'$()**'+($,%-.)./

!"#$%&'#()*+,*-,*%## ."#/0,1#23,#4)56,%#73-,*891#

Tired of lugging around all those tickets that are just too big for your wallet? The Sporting KC Season Ticket Card is the answer. All of your tickets are now condensed into one card. No more struggling with awkward sized tickets. Our Season Ticket Card is pocket friendly!

slide-16
SLIDE 16
slide-17
SLIDE 17

4*3'/,-G/I<*(1-#J/K$'/0*++">+'->/

/

slide-18
SLIDE 18

!,<<:/!*5"G,:=/)(*+/I<*(1-#/L,-=,=/0">:/

/

slide-19
SLIDE 19
slide-20
SLIDE 20

Keys to Brand Relevancy Keys to Brand Relevancy

  • E"M'('-1,>'/,+*-#/

>$'/.*+<'11*-/

slide-21
SLIDE 21

!"#$% &'()$**+% IL0/ N@O/ !PQ/ NBO/ ER4/ STO/ &PU/ SVO/ 04W/ DTO/ XK4/ DAO/ YRZ/ @DO/ Z[/ @@O/ UI4/ @BO/ I[R/ B\O/ Z]/ BVO/ I^/ BVO/ 0P4/ BNO/ &!2/ BNO/ 0!2/ BDO/ KPU/ B@O/ E0/ _O/ 4R/ _O/ 0!Y/ NO/

R<("5/@ABD/

slide-22
SLIDE 22
slide-23
SLIDE 23
slide-24
SLIDE 24
slide-25
SLIDE 25
slide-26
SLIDE 26

Keys to Brand Relevancy Keys to Brand Relevancy

  • E'5"3'(/>$'/7(,-G/

<(*+"='/

slide-27
SLIDE 27

Sporting Kansas City connects you to the premier professional sports experience in the Midwest.

slide-28
SLIDE 28
slide-29
SLIDE 29
slide-30
SLIDE 30
slide-31
SLIDE 31
slide-32
SLIDE 32
slide-33
SLIDE 33
slide-34
SLIDE 34

U[IQ4KI/

/

slide-35
SLIDE 35
slide-36
SLIDE 36
slide-37
SLIDE 37
slide-38
SLIDE 38
slide-39
SLIDE 39
slide-40
SLIDE 40
slide-41
SLIDE 41
slide-42
SLIDE 42
slide-43
SLIDE 43
slide-44
SLIDE 44

Growth of Fan Base Growth of Fan Base

  • B\O/*)/L,-=,=/0"1,-=/

,('/),-=`/TO/"-/@ABA/

  • K*>,5/),-=/"-.(',='G/

BN@O/="-.'/@ABA/

  • ?,-=/;</S\O/)(*+/

@AB@/>*/@ABD/

slide-45
SLIDE 45

“Likes” of Sporting Kansas City “Likes” of Sporting Kansas City

  • 2010: 2,500
  • Today: 71,351
  • 2754% increase
slide-46
SLIDE 46

Followers of Followers of @SportingKC SportingKC

  • 2010: 1,300
  • Today: 51,772
  • 3882% increase
slide-47
SLIDE 47
slide-48
SLIDE 48
slide-49
SLIDE 49
slide-50
SLIDE 50
slide-51
SLIDE 51
slide-52
SLIDE 52
slide-53
SLIDE 53

aQ[IK2PZI/b/RZIC[UI/

/