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Sporting Kansas City Rebranding Brand Essence Brand Essence - PowerPoint PPT Presentation

Sporting Kansas City Rebranding Brand Essence Brand Essence !"#$%&'()*(+,-.'/ 0*--'.1*-/ 2--*3,1*-/ 4*.,5/ Keys to Brand Relevancy Keys to Brand Relevancy 6*/7"#/8/+,9'/:*;(/ <('='-.'/)'5>/ Game on.


  1. Sporting Kansas City Rebranding

  2. Brand Essence Brand Essence • !"#$%&'()*(+,-.'/ • 0*--'.1*-/ • 2--*3,1*-/ • 4*.,5/

  3. Keys to Brand Relevancy Keys to Brand Relevancy • 6*/7"#/8/+,9'/:*;(/ <('='-.'/)'5>/

  4. Game on. SportingKC.com 7"hggv Uecng "047Ò"?"3Ô

  5. 4"3'/?*(/2>/8/@AB@// /

  6. C'5.*+'/>*/>$'/05;7/8/@ABD// /

  7. Keys to Brand Relevancy Keys to Brand Relevancy • E'F-'/>$'/7(,-GH=/ 3*".'/,-G/=>,:/>$'/ .*;(='/

  8. !"#$%&$'$()**'+($,%-.)./ !"#$%&'#()*+,*-,*%## Tired of lugging around all those tickets that are just too big for your wallet? The Sporting KC Season Ticket Card is the answer. All of your tickets are now condensed into one card. ."#/0,1#23,#4)56,%#73-,*891# No more struggling with awkward sized tickets. Our Season Ticket Card is pocket friendly!

  9. 4*3'/,-G/I<*(1-#J/K$'/0*++">+'->/ /

  10. !,<<:/!*5"G,:=/)(*+/I<*(1-#/L,-=,=/0">:/ /

  11. Keys to Brand Relevancy Keys to Brand Relevancy • E"M'('-1,>'/,+*-#/ >$'/.*+<'11*-/

  12. R<("5/@ABD/ !"#$% &'()$**+% IL0/ N@O/ !PQ/ NBO/ ER4/ STO/ &PU/ SVO/ 04W/ DTO/ XK4/ DAO/ YRZ/ @DO/ @@O/ Z[/ UI4/ @BO/ I[R/ B\O/ Z]/ BVO/ I^/ BVO/ 0P4/ BNO/ &!2/ BNO/ BDO/ 0!2/ B@O/ KPU/ E0/ _O/ 4R/ _O/ NO/ 0!Y/

  13. Keys to Brand Relevancy Keys to Brand Relevancy • E'5"3'(/>$'/7(,-G/ <(*+"='/

  14. Sporting Kansas City connects you to the premier professional sports experience in the Midwest.

  15. U[IQ4KI/ /

  16. Growth of Fan Base Growth of Fan Base • B\O/*)/L,-=,=/0"1,-=/ ,('/),-=`/TO/"-/@ABA/ • K*>,5/),-=/"-.(',='G/ BN@O/="-.'/@ABA/ • ?,-=/;</S\O/)(*+/ @AB@/>*/@ABD/

  17. “Likes” of Sporting Kansas City “Likes” of Sporting Kansas City • 2010: 2,500 • Today: 71,351 • 2754% increase

  18. Followers of @ SportingKC Followers of SportingKC • 2010: 1,300 • Today: 51,772 • 3882% increase

  19. aQ[IK2PZI/b/RZIC[UI/ /

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