Speaker Drew Coleman 1,2,3 Grow! 5 Best Practices of Top - - PowerPoint PPT Presentation

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Aug 26, 2022 316 likes •651 views

Speaker Drew Coleman 1,2,3 Grow! 5 Best Practices of Top Performing Clinics by Drew Coleman, BS, MBA What separates the best from the rest? Begin with Why 5 Best What are you known for? Practices of Top Focusing your message Performing

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Drew Coleman

Speaker

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1,2,3 Grow!

5 Best Practices of Top Performing Clinics

by Drew Coleman, BS, MBA

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What separates the best from the rest?

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5 Best Practices

f Top

Performing Clinics

Begin with Why What are you known for? Focusing your message The Worst Mistake an Esthetician Can Make Disciplined & Consistent in the Basics

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Begin with Why

Why does this service exist? What problem is it solving? Clients identify with and buy your why. How to find your why: http://whyinstitute.com/

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HÜD Skin & Body

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2. What

are you known for?

What can you be first at? What is the unique thing that your business can

ffer? Service, Treatment,

Results, Experience What can you do better than anyone else?

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Fresh list of claims of things you do exceptionally well. Ask customers why they come to you? List what your competitors do really well. Cross off what you both do well. Brag List- What do you do better than others?

How to find your Competitive Advantages

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Examples of Comp Advantages

5 Star Yelp Rating Award Winning Customized Skin Revision Treatments Voted Best in the Bay Area Highest Customer Satisfaction in SJ Only Carry Prescribed Skin Revision Products, not available online. 20+ Years’ Experience

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3. Focusing Your Message

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Is the message focused?

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Instagram

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The worst mistake a business owner can make…

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BEWARE of the Wolf in Sheep’s clothing…

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Recognizing the warning signs:

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Finding the Right Partner

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5. Disciplined & Consistent in the Basics

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The Shampoo Principle

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Document Your Musts

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5 Best Practices

f Top

Performing Clinics

Begin with Why What are you known for? Focusing your message The Worst Mistake an Esthetician Can Make Disciplined & Consistent in the Basics

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Actionable Items

If you scored below a 3 on

anything this is where you begin.

Start with the lowest scored

area first, then work up.

If your calendar is booked
ut for 2-3 months at a time;

time to raise your prices…

Set monthly reminders to

quickly evaluate the lower scoring areas.

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#dmkskin

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THANK YOU

ENTER CONTACT INFORMATION: drew@dannemking.com www.dannemking.com