SESSION TITLE Airport Emergency Planning in the Social Media Age - - PowerPoint PPT Presentation

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SESSION TITLE Airport Emergency Planning in the Social Media Age - - PowerPoint PPT Presentation

May 01, 2023 211 likes •582 views

Session Number OpsTech Session 1 SESSION TITLE Airport Emergency Planning in the Social Media Age Moderator: Speakers: Moderator Speaker 1 Speaker 2 Speaker 3 Speaker 4 Chris Oswald Rose Agnew Tim OKrongley Justin Meyer Title

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Session Number

SESSION TITLE

Moderator Title Organization Speaker 1 Title Organization Speaker 2 Title Organization Speaker 3 Title Organization Speaker 4 Title Organization

OpsTech Session 1

Airport Emergency Planning in the Social Media Age

Moderator: Chris Oswald Senior VP, Safety & Regulatory Affairs ACI-NA Speakers: Rose Agnew Principal Aviation Innovation LLC Tim O’Krongley Aviation Planning Director Garver LLC Justin Meyer Deputy Director of Aviation-Marketing & Air Service Development Kansas City Aviation Department

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Disruptions – Intensity – Flexibility – Resiliency

Emergencies, Disruptions, Irregular Operations: They’re Facts of Life in the Airport World

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Social Media During Emergencies: Both Challenging...

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…and Beneficial

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Disruptions – Intensity – Flexibility – Resiliency

Today’s Session—Building Bridges

 The Operations/Emergency Planning Perspective—Tim O’Krongley  The Communications/Social Media Perspective—Justin Meyer  Your Perspectives: A “Live Wire” Interactive Exercise— Rose Agnew  ACRP Report 04-23, Social Media Guidebook for Emergency Management—Rose Agnew

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An Operations/Emergency Planning Scenario

Presented By: Tim O’Krongley Aviation Planning Director Garver LLC September 14, 2019

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#AIRPORTS19

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 Let’s Set the Stage

  • The Airport has two Air Carrier runways, one GA runway
  • One of the Air Carrier runways was closed for major repairs

 Incident (Saturday Morning)

  • A Hawker Beech 400A was departing on the active air carrier runway
  • Aborts takeoff due to due to problem with main gear
  • A fire starts on the main gears – both main hubs become fused, and tires are

destroyed

  • Aircraft comes to rest in middle of runway, in front of Terminal (in full view of

passengers)

  • Aircraft’s passengers and crew escape and are standing 100’ from aircraft

Setting the Stage

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#AIRPORTS19

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 Normal Incident response

  • ARFF, OPS and Police Arrive
  • Fire is extinguished
  • Aircraft’s passengers and crew are put in OPS vehicles
  • Runway is closed, FAA notified, EOC activated, aircraft removal prep begins

 New Injects to Response

  • Passengers in Terminal begin posting video and misinformation on Social

Media (within minutes of incident)

  • Elected Officials began to respond on Social Media and misinformation
  • News reports cited Social Media – both passengers and the Airport PIO

Incident Progression

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 Could not open second Air Carrier runway  A/C weighed 16,500 lbs. and was fully fueled  FAA would not release the plane until they arrived  How to move the plane

  • The main tires destroyed, and the hubs were fused
  • Nose tire was flat/torn – could not “force tow” the A/C
  • Crane - timeline

 Air Carriers flights are delayed and diverted

  • Passengers begin to critique incident response and increase misinformation

reporting

  • IC & PIO must address misinformation: in the terminal, with Elected Officials

and the Media

Incident Background

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#AIRPORTS19

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 Real-Time injects  Long-term response to misinformation  Operational explanations of response

  • “Just bulldoze the aircraft off the runway”
  • “People are just sitting around doing nothing”
  • “Just land on the GA runway”
  • “Why was the other runway closed, just reopen it”
  • “Divert the Airlines to the Military Airport”
  • “I could have had that airplane moved in 20 min”

Social Media Impacts

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#AIRPORTS19

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 Response: Created a Social Media Task Force

  • Comprised of Staff Volunteers
  • Instant “Social Media” Team to Help PIOs
  • Could be dispatched to provide real-time information
  • Monitored other sites (Airlines, City, etc.)

Social Media Interaction Response

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Crisis Communications Severe WX Event – May 28, 2019

Presented by: Justin Meyer Deputy Director of Aviation – Marketing & Air Service Development Kansas City Aviation Department September 14, 2019

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 Timeline  Takeaways

  • Importance of planning in advance/knowing flow of communications from

Ops to Comms

  • Social Media saves airport operators time *if* you lead from the beginning
  • Two cornerstones to effective communication during a crisis

− Honesty − Pictures

Crisis Communications Severe Weather Event – May 28, 2019

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 5:23am 9:23am 1:57pm

Crisis Communications Severe Weather Event – May 28, 2019

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 5:58pm

Crisis Communications Severe Weather Event – May 28, 2019

KMCI

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 6:09pm 6:41pm 6:53pm

Crisis Communications Severe Weather Event – May 28, 2019

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 7:02pm Photo from Passenger

Crisis Communications Severe Weather Event – May 28, 2019

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Crisis Communications Severe Weather Event – May 28, 2019

 7:45pm 8:07pm 9:02pm

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 10:08pm 10:20pm 11:23pm

Crisis Communications Severe Weather Event – May 28, 2019

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Crisis Communications Severe Weather Event – May 28, 2019

 Linwood Kansas

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 12:15am 12:41am

Crisis Communications Severe Weather Event – May 28, 2019

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 9:14am 9:32am+1

Crisis Communications Following Day(s)

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Crisis Communications Following Day(s)

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Crisis Communications Following Day(s)

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Your Perspectives: A “Live Wire” Interactive Exercise

Facilitated By: Rose Agnew Principal Aviation Innovation LLC

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 Share insights - tips on how integrated social media was integrated into emergency management and IROPS during events  Hurricane Dorian will be the event of focus  Especially looking for thoughts from airports that had to react

  • North Carolina
  • South Carolina
  • Georgia
  • Florida

 Also like to hear from other key stakeholders in the room

LIVE WIRE SESSION

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Airports Miami Palm Beach Daytona Beach Orlando Jacksonville Savannah Charleston Myrtle Beach Wilmington

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04-23

Social Media Guidebook for Emergency Management

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30 04-23 GUIDEBOOK OVERVIEW

RESEARCH TEAM PRESENTATION

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31 04-23 RESEARCH OVERVIEW What We Accomplished

COMPLETED ADDED EFFORT CHANGED APPROACH

Legend

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34 04-23

AIRPORT VALIDATION TABLE-TOP SESSION

What we plan to achieve

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#AIRPORTS19

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ACRP 04-23 Validation – Tabletop September 26 @ MSP

BRD STC EAU

MCW

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Session Number

SESSION TITLE

Moderator Title Organization Speaker 1 Title Organization Speaker 2 Title Organization Speaker 3 Title Organization Speaker 4 Title Organization

OpsTech Session 1

Airport Emergency Planning in the Social Media Age

Moderator: Chris Oswald Senior VP, Safety & Regulatory Affairs ACI-NA Speakers: Rose Agnew Principal Aviation Innovation LLC Tim O’Krongley Aviation Planning Director Garver LLC Justin Meyer Deputy Director of Aviation-Marketing & Air Service Development Kansas City Aviation Department