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Smiling and Dialing
How to Build a Six-Figure Speaking Business@
The Secret?
@ Smiling and Dialing How to Build a Six-Figure Speaking Business - - PowerPoint PPT Presentation
@ Smiling and Dialing How to Build a Six-Figure Speaking Business - - PowerPoint PPT Presentation
@ Smiling and Dialing How to Build a Six-Figure Speaking Business The Secret? Theres NO MAGIC! Ju Just a li little le background Things Ive sold Building a Six ix-Figure Business Tip ips Tip #1 Start with a list o Association
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There’s NO MAGIC!
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Ju Just a li little le background
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Things I’ve sold
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Building a Six ix-Figure Business Tip ips
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- Start with a list
- Association list
- AssociationExecs.com/NSA deal
- YouTube searches
- LinkedIn Contacts
- Have the list in front of you
Tip #1
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#2 Send an Email Introduction*
(*credit: David Newman)
“Hi (first name), “I’m not sure if you can help me, but I’m hoping you can point me in the right direction. “Would you happen to know who is in charge of selecting the speakers for your _(name or year)_ Conference coming up in _(location or month) _?”
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#2 Send an Email Introduction
My (snappy title) program receives rave reviews from associations across the country including (three similar associations.) “I’m not sure if a high-content, interactive program like this is a good fit for your event, although from what I saw on the website, I believe it may be. I would like to connect with the right person to find out if there’s a fit. Any help you can provide is greatly appreciated. “Thank you in advance.”
(courtesy of David Newman)
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Follow up email intros
Call to follow up (Touch #2) Leave a voicemail if necessary Email follow up if voicemail (Touch #3)
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Follow up email
“Because it's sometimes easier to hit "reply" to an email rather than returning a voicemail, I thought I'd cover all my bases. “Would it make sense for us to connect to see if my program, ____ is a fit for your upcoming conference? “If there’s at least some interest or questions, let’s chat. If you don't offer this kind of programming, let me know and I won’t contact you about this session again. Thank you!” (YES, I WILL….)
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#3 Commit to Five DIA IALS a Day
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Consistency is the key!
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#4 Be clear in what you’re selling
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Describe your Avatar in in detail
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#5 W Write your script
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#6 Make the calls yourself
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You’re building relationships
SALES
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#7 Phone Prep
Have your prospect’s website up
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#7 Phone Prep
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#8 Use a CRM System
- Nimble
- Karma
- Hubspot
- PipeDrive
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#9 Refer other speakers
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#10 Accept reje jection
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NEXT!
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#11 Celebrate Successes
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Repeat
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- Cold call email
- Phone calls
- BombBomb videos
- Zoom
- Follow up email
- LinkedIn Connection
- Follow on LinkedIn
- Snail mail (PC, flyers)
- “Thought of you” email
- Mail book – USPS
Lots of ways to “touch”
- AIR conversations
- SendOutCards
- YesWare
- YouGotTheNews.com
- CRM – follow up
- Weekly SHORT email
- “Ethical bribe”
- Article marketing
- PDFs of book
- Video links
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What is your unique approach?
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Once ce is is not enough
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- 1. Email – Delete
- 2. LinkedIn connection - ignored
- 3. Voicemail – Delete
- 4. Email – Delete
- 5. Voicemail – “I’ve heard the name”
- 6. Snail mail – “Sounds familiar”
- 7. Article – “Wonder how I know
them…”
- 8. Voicemail – “I need to get back to
them”
- 9. LinkedIn – accepted
- 10. Email – “You may be a fit…”
What happens?
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How often is too often?
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Questions and Ah Ah-ha’s
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THANK YOU
Website: LisaRyanSpeaks.com Phone: 216-359-1134 Email: Lisa@Grategy.com
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