@ Smiling and Dialing How to Build a Six-Figure Speaking Business - PowerPoint PPT Presentation

@ Smiling and Dialing How to Build a Six-Figure Speaking Business

The Secret?

There’s NO MAGIC!

Ju Just a li little le background

Things I’ve sold

Building a Six ix-Figure Business Tip ips

Tip #1 • Start with a list o Association list o AssociationExecs.com/NSA deal o YouTube searches o LinkedIn Contacts • Have the list in front of you

#2 Send an Email Introduction* (*credit: David Newman) “Hi (first name), “I’m not sure if you can help me, but I’m hoping you can point me in the right direction. “Would you happen to know who is in charge of selecting the speakers for your _(name or year)_ Conference coming up in _(location or month) _?”

#2 Send an Email Introduction My (snappy title) program receives rave reviews from associations across the country including (three similar associations.) “I’m not sure if a high -content, interactive program like this is a good fit for your event, although from what I saw on the website, I believe it may be. I would like to connect with the right person to find out if there’s a fit. Any help you can provide is greatly appreciated. “Thank you in advance.” (courtesy of David Newman )

Follow up email intros Call to follow up (Touch #2) Leave a voicemail if necessary Email follow up if voicemail (Touch #3)

Follow up email “Because it's sometimes easier to hit "reply" to an email rather than returning a voicemail, I thought I'd cover all my bases. “Would it make sense for us to connect to see if my program, ____ is a fit for your upcoming conference? “If there’s at least some interest or questions, let’s chat. If you don't offer this kind of programming, let me know and I won’t contact you about this session again. Thank you!” (YES, I WILL….)

#3 Commit to Five DIA IALS a Day

Consistency is the key!

#4 Be clear in what you’re selling

Describe your Avatar in in detail

#5 W Write your script

#6 Make the calls yourself

You’re building relationships SALES

#7 Phone Prep Have your prospect’s website up

#7 Phone Prep

#8 Use a CRM System - Nimble - Karma - Hubspot - PipeDrive

#9 Refer other speakers

#10 Accept reje jection

NEXT!

#11 Celebrate Successes

Repeat

Lots of ways to “touch” • AIR conversations • Cold call email • SendOutCards • Phone calls • YesWare • BombBomb videos • YouGotTheNews.com • Zoom • CRM – follow up • Follow up email • Weekly SHORT email • LinkedIn Connection • “Ethical bribe” • Follow on LinkedIn • Article marketing • Snail mail (PC, flyers) • PDFs of book • “Thought of you” email • Video links • Mail book – USPS

What is your unique approach?

Once ce is is not enough

What happens? 1. Email – Delete 2. LinkedIn connection - ignored 3. Voicemail – Delete 4. Email – Delete 5. Voicemail – “I’ve heard the name” 6. Snail mail – “Sounds familiar” 7. Article – “Wonder how I know them…” 8. Voicemail – “I need to get back to them” 9. LinkedIn – accepted 10. Email – “You may be a fit…”

How often is too often?

Questions and Ah Ah- ha’s

THANK YOU @Grategy MyGrategy AskLisaRyan Website: Phone : Email : LisaRyanSpeaks.com 216-359-1134 Lisa@Grategy.com