SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM - - PowerPoint PPT Presentation

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Dec 07, 2022 137 likes •371 views

HUSTLECO . SPACE WiFi SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM @ HUSTLECOYYC @ CALGARYRISINGTIDE Presented By: @stevepaolasini @ HUSTLECOYYC WHAT IS SEO ? Search Engine Optimization Optimizing your digital assets to

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SEO RISING TIDE YYC

INSTAGRAM @HUSTLECOYYC @CALGARYRISINGTIDE

HUSTLECO.SPACE

WiFi SSID: Stratus Guest Pass: WelcomeHome Presented By: @stevepaolasini

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WHAT IS SEO?

Search Engine Optimization Optimizing your digital assets to show up better on search engines

@HUSTLECOYYC

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WHAT WILL YOU LEARN

Simple tips and tricks to implement right away Adjust your thought process KISS Sprint Vs. Marathon Resources

@HUSTLECOYYC

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WHY SEO AS A STRATEGY?

Overwhelming majority of search users never go past the first page, 92% 60% of all clicks on Google go to the first 3 results 3.5 billion searches on Google per day It’ s timeless Content on content

@HUSTLECOYYC

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HOW SEARCH ENGINES WORK

Crawl the WWW, indexing websites How does it choose how to rank your website? Many factors What do you think makes a website rank high?

@HUSTLECOYYC

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HOW SEARCH ENGINES WORK

Domain, domain authority, Keywords, Backlinking (talk about Page Rank Algorithm), Traffic, Bounce rates, Outbound Links, URLS, Meta Tags, Headers How do search engines make money Off people’ s data, why is their data worth something, grand scheme, sell to advertisers.

@HUSTLECOYYC

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HOW SEARCH ENGINES WORK

They only make money if people are using their service, so they need to maintain integrity Why has Google managed to dominate, it shows you the best results, and this was in part to their development of the page rank algorithm

@HUSTLECOYYC

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1. KEYWORD MINDSET

Always be thinking about keywords Long tail vs. Short tail Blogging, linking, importance HustleCo Coworking Space in Calgary

@HUSTLECOYYC

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2. REGISTER YOUR BUSINESS ON ALL

THE FREE DIRECTORIES

Yelp, Yellow Pages, Kijiji, LiquidSpace, Wikipedia

@HUSTLECOYYC

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3. CHANGE YOUR URLS

Especially for blogs Look at HustleCo.Space for reference QuadRipple.ca for reference

@HUSTLECOYYC

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4. CONTENT IS KING

Produce and share content like crazy (valuable content) No walls! Instagram Marketing E-book example

@HUSTLECOYYC

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5. BACKLINK BABY!

Produce content and share Ask people to post Ask people for backlink Force people for backlink Backlinks are best as descriptive show SGU article

@HUSTLECOYYC

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6. GOOGLE REVIEWS

Can’ t necessarily force people to stuff their reviews with keywords, but you can encourage your friends too! Make is easy for them, use Bit.ly link shortener

@HUSTLECOYYC

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7. DRIVE TRAFFIC TO YOUR WEBSITE

Pay for traffic Share your shit Create shit worth sharing

@HUSTLECOYYC

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8. IMAGE ALT-TEXT

Image Alt-Text Stuff keywords into image alt-text, filenames etc

@HUSTLECOYYC

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9. METAS, TITLES

Show HustleCo Show QuadRipple

@HUSTLECOYYC

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10. PDF DOCUMENTS

Show Examples

@HUSTLECOYYC

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11. OTHER FACTORS

Responsiveness SSL Loading Times

@HUSTLECOYYC

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CASES

Class Action Lawsuits HustleCo Chad Ford Calgary Centre Nomination Campaign

@HUSTLECOYYC

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RESOURCES

Google Search Console Google Analytics Submit URL to Google Google Keyword Planner SEM Rush Alexa Ranking

@HUSTLECOYYC

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RESOURCES

What's my website worth? Hubspot

@HUSTLECOYYC

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QUESTIONS AND SUMMARY

@hustlecoyyc @calgaryrisingtide

@HUSTLECOYYC

1. Keywords
2. Directories
3. Smart URLs
4. Content
5. Backlinking
6. Google Reviews
7. Traffic
8. Image Alt-Text
9. PDF Documents
10. Good Titles
11. Technical Factors