SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM - PowerPoint PPT Presentation

HUSTLECO . SPACE WiFi SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM @ HUSTLECOYYC @ CALGARYRISINGTIDE Presented By: @stevepaolasini

@ HUSTLECOYYC WHAT IS SEO ? Search Engine Optimization Optimizing your digital assets to show up better on search engines

@ HUSTLECOYYC WHAT WILL YOU LEARN Simple tips and tricks to implement right away Adjust your thought process KISS Sprint Vs. Marathon Resources

@ HUSTLECOYYC WHY SEO AS A STRATEGY ? Overwhelming majority of search users never go past the first page, 92% 60% of all clicks on Google go to the first 3 results 3.5 billion searches on Google per day It’ s timeless Content on content

@ HUSTLECOYYC HOW SEARCH ENGINES WORK Crawl the WWW, indexing websites How does it choose how to rank your website? Many factors What do you think makes a website rank high?

@ HUSTLECOYYC HOW SEARCH ENGINES WORK Domain, domain authority, Keywords, Backlinking (talk about Page Rank Algorithm), Traffic, Bounce rates, Outbound Links, URLS, Meta Tags, Headers How do search engines make money Off people’ s data, why is their data worth something, grand scheme, sell to advertisers.

@ HUSTLECOYYC HOW SEARCH ENGINES WORK They only make money if people are using their service, so they need to maintain integrity Why has Google managed to dominate, it shows you the best results, and this was in part to their development of the page rank algorithm

@ HUSTLECOYYC 1 . KEYWORD MINDSET Always be thinking about keywords Long tail vs. Short tail Blogging, linking, importance HustleCo Coworking Space in Calgary

@ HUSTLECOYYC 2 . REGISTER YOUR BUSINESS ON ALL THE FREE DIRECTORIES Yelp, Yellow Pages, Kijiji, LiquidSpace, Wikipedia

@ HUSTLECOYYC 3 . CHANGE YOUR URLS Especially for blogs Look at HustleCo.Space for reference QuadRipple.ca for reference

@ HUSTLECOYYC 4 . CONTENT IS KING Produce and share content like crazy (valuable content) No walls! Instagram Marketing E-book example

@ HUSTLECOYYC 5 . BACKLINK BABY ! Produce content and share Ask people to post Ask people for backlink Force people for backlink Backlinks are best as descriptive show SGU article

@ HUSTLECOYYC 6 . GOOGLE REVIEWS Can’ t necessarily force people to stuff their reviews with keywords, but you can encourage your friends too! Make is easy for them, use Bit.ly link shortener

@ HUSTLECOYYC 7 . DRIVE TRAFFIC TO YOUR WEBSITE Pay for traffic Share your shit Create shit worth sharing

@ HUSTLECOYYC 8 . IMAGE ALT - TEXT Image Alt-Text Stuff keywords into image alt-text, filenames etc

@ HUSTLECOYYC 9 . METAS , TITLES Show HustleCo Show QuadRipple

@ HUSTLECOYYC 10 . PDF DOCUMENTS Show Examples

@ HUSTLECOYYC 11 . OTHER FACTORS Responsiveness SSL Loading Times

@ HUSTLECOYYC CASES Class Action Lawsuits HustleCo Chad Ford Calgary Centre Nomination Campaign

@ HUSTLECOYYC RESOURCES Google Search Console Google Analytics Submit URL to Google Google Keyword Planner SEM Rush Alexa Ranking

@ HUSTLECOYYC RESOURCES What's my website worth? Hubspot

@ HUSTLECOYYC QUESTIONS AND SUMMARY @hustlecoyyc @calgaryrisingtide 6. Google Reviews 1. Keywords 7. Traffic 2. Directories 8. Image Alt-Text 3. Smart URLs 9. PDF Documents 4. Content 10. Good Titles 5. Backlinking 11. Technical Factors