SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM - - PowerPoint PPT Presentation

seo
SMART_READER_LITE
LIVE PREVIEW

SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM - - PowerPoint PPT Presentation

HUSTLECO . SPACE WiFi SEO SSID : Stratus Guest Pass : WelcomeHome RISING TIDE YYC INSTAGRAM @ HUSTLECOYYC @ CALGARYRISINGTIDE Presented By: @stevepaolasini @ HUSTLECOYYC WHAT IS SEO ? Search Engine Optimization Optimizing your digital assets to


slide-1
SLIDE 1

SEO RISING TIDE YYC

INSTAGRAM @HUSTLECOYYC @CALGARYRISINGTIDE

HUSTLECO.SPACE

WiFi SSID: Stratus Guest Pass: WelcomeHome Presented By: @stevepaolasini

slide-2
SLIDE 2

WHAT IS SEO?

Search Engine Optimization Optimizing your digital assets to show up better on search engines

@HUSTLECOYYC

slide-3
SLIDE 3

WHAT WILL YOU LEARN

Simple tips and tricks to implement right away Adjust your thought process KISS Sprint Vs. Marathon Resources

@HUSTLECOYYC

slide-4
SLIDE 4

WHY SEO AS A STRATEGY?

Overwhelming majority of search users never go past the first page, 92% 60% of all clicks on Google go to the first 3 results 3.5 billion searches on Google per day It’ s timeless Content on content

@HUSTLECOYYC

slide-5
SLIDE 5

HOW SEARCH ENGINES WORK

Crawl the WWW, indexing websites How does it choose how to rank your website? Many factors What do you think makes a website rank high?

@HUSTLECOYYC

slide-6
SLIDE 6

HOW SEARCH ENGINES WORK

Domain, domain authority, Keywords, Backlinking (talk about Page Rank Algorithm), Traffic, Bounce rates, Outbound Links, URLS, Meta Tags, Headers How do search engines make money Off people’ s data, why is their data worth something, grand scheme, sell to advertisers.

@HUSTLECOYYC

slide-7
SLIDE 7

HOW SEARCH ENGINES WORK

They only make money if people are using their service, so they need to maintain integrity Why has Google managed to dominate, it shows you the best results, and this was in part to their development of the page rank algorithm

@HUSTLECOYYC

slide-8
SLIDE 8
  • 1. KEYWORD MINDSET

Always be thinking about keywords Long tail vs. Short tail Blogging, linking, importance HustleCo Coworking Space in Calgary

@HUSTLECOYYC

slide-9
SLIDE 9
  • 2. REGISTER YOUR BUSINESS ON ALL

THE FREE DIRECTORIES

Yelp, Yellow Pages, Kijiji, LiquidSpace, Wikipedia

@HUSTLECOYYC

slide-10
SLIDE 10
  • 3. CHANGE YOUR URLS

Especially for blogs Look at HustleCo.Space for reference QuadRipple.ca for reference

@HUSTLECOYYC

slide-11
SLIDE 11
  • 4. CONTENT IS KING

Produce and share content like crazy (valuable content) No walls! Instagram Marketing E-book example

@HUSTLECOYYC

slide-12
SLIDE 12
  • 5. BACKLINK BABY!

Produce content and share Ask people to post Ask people for backlink Force people for backlink Backlinks are best as descriptive show SGU article

@HUSTLECOYYC

slide-13
SLIDE 13
  • 6. GOOGLE REVIEWS

Can’ t necessarily force people to stuff their reviews with keywords, but you can encourage your friends too! Make is easy for them, use Bit.ly link shortener

@HUSTLECOYYC

slide-14
SLIDE 14
  • 7. DRIVE TRAFFIC TO YOUR WEBSITE

Pay for traffic Share your shit Create shit worth sharing

@HUSTLECOYYC

slide-15
SLIDE 15
  • 8. IMAGE ALT-TEXT

Image Alt-Text Stuff keywords into image alt-text, filenames etc

@HUSTLECOYYC

slide-16
SLIDE 16
  • 9. METAS, TITLES

Show HustleCo Show QuadRipple

@HUSTLECOYYC

slide-17
SLIDE 17
  • 10. PDF DOCUMENTS

Show Examples

@HUSTLECOYYC

slide-18
SLIDE 18
  • 11. OTHER FACTORS

Responsiveness SSL Loading Times

@HUSTLECOYYC

slide-19
SLIDE 19

CASES

Class Action Lawsuits HustleCo Chad Ford Calgary Centre Nomination Campaign

@HUSTLECOYYC

slide-20
SLIDE 20

RESOURCES

Google Search Console Google Analytics Submit URL to Google Google Keyword Planner SEM Rush Alexa Ranking

@HUSTLECOYYC

slide-21
SLIDE 21

RESOURCES

What's my website worth? Hubspot

@HUSTLECOYYC

slide-22
SLIDE 22

QUESTIONS AND SUMMARY

@hustlecoyyc @calgaryrisingtide

@HUSTLECOYYC

  • 1. Keywords
  • 2. Directories
  • 3. Smart URLs
  • 4. Content
  • 5. Backlinking
  • 6. Google Reviews
  • 7. Traffic
  • 8. Image Alt-Text
  • 9. PDF Documents
  • 10. Good Titles
  • 11. Technical Factors