Our Team What We Do Custom Website Designs That Convert More - PowerPoint PPT Presentation

Our Team

What We Do • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation

What Search Engine Optimization Is Not • Voodoo Magic • Tricking Google or Other Search Engines • Rocket Science • Instantaneous

Search Engine Optimization Is • Cost Efficient – Leads Still Come In Once Done • Reaches People Looking For Your Product or Service • Takes Some Time – Not Instant Results • Something You May Not Want To Be An Expert At

What Search Engine Optimization Is Increasing The Find Ability Of Your Business Online

SEO Facts • Over 90% of websites have No SEO • 67% of people use Google, 16% Bing, 12% Yahoo • If Your Website Is Not “Sticky” You Will Miss Leads

SEO Basics • Keywords - Find out what keywords are being used by people searching online. • Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes. • Measure Results – You cannot improve what you do not measure.

Identify Keywords • Think Like A Customer • Check Out Competition • Google Keyword Tool • How Many Competitors? search allintitle: keyword

Google Keyword Tool Example

Keyword Competitor Check

Places To Use Your Keywords • Page Titles & Descriptions • Website Content • Image Names & Alt Text Tags

Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins

Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media

Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

If You Only Have 10 Minutes! • Add a Keyword To Your Site Title • Check Back In 2 Weeks

Now #1 For “Naperville CPA” And 18% Sales Increase

Our Own Website Traffic

Sites without On-Page SEO • House Of Trucks • Asado Coffee • World Source • Fletcher Asset Management

Sites that aren’t doing it right • Groh Works • E-light Wizard • Healthy Vending Solutions • GF Sprague

Great On-Page SEO • Community Nurse • Go Law Office • Numina Group • Eastgate Manor

Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones – Joe Roppo Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563