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Our Team What We Do Custom Website Designs That Convert More - - PowerPoint PPT Presentation
Our Team What We Do Custom Website Designs That Convert More - - PowerPoint PPT Presentation
Our Team What We Do Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management
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- Custom Website Designs That Convert More Visitors Into Customers
- Search Engine Optimization
- Website Content Creation, Pages, Blogs, White Papers
- Website A-B Split Testing
- Newsletter Design & Management
- Logo Design, Email Signatures & Branding Guidelines
- Social Media Strategy & Implementation
What We Do
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- Voodoo Magic
- Tricking Google or Other Search Engines
- Rocket Science
- Instantaneous
What Search Engine Optimization Is Not
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Search Engine Optimization Is
- Cost Efficient – Leads Still Come In Once Done
- Reaches People Looking For Your Product or Service
- Takes Some Time – Not Instant Results
- Something You May Not Want To Be An Expert At
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Increasing The Find Ability Of Your Business Online
What Search Engine Optimization Is
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- Over 90% of websites have No SEO
- 67% of people use Google, 16% Bing, 12% Yahoo
- If Your Website Is Not “Sticky” You Will Miss Leads
SEO Facts
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- Keywords - Find out what keywords are
being used by people searching online.
- Backlinks - Get links to your website
from other credible relative websites, these are like votes in Google’s eyes.
- Measure Results – You cannot improve
what you do not measure.
SEO Basics
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Identify Keywords
- Think Like A Customer
- Check Out Competition
- Google Keyword Tool
- How Many Competitors? search allintitle: keyword
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Google Keyword Tool Example
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Keyword Competitor Check
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Places To Use Your Keywords
- Page Titles & Descriptions
- Website Content
- Image Names & Alt Text Tags
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Backlinks – Why They Are Important
- Google Counts Them As A Vote Or Citation
- Should Be Related To Your Site
- The Site With The Most (good) Backlinks Wins
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Backlinks – Where To Get Them
- Online Niche Directories
- Comments On Other Blogs
- Online Press Releases
- Marketing Articles & Guest Posts
- Social Media
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Measuring Results
- Google Analytics, Statcounter, Clicky
- Number of Visitors, Keyword Searches, Websites
Came From and Bounce Rates
- SEO Book Toolbar - Rankchecker
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If You Only Have 10 Minutes!
- Add a Keyword To Your Site Title
- Check Back In 2 Weeks
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Now #1 For “Naperville CPA” And 18% Sales Increase
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Our Own Website Traffic
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- House Of Trucks
- Asado Coffee
- World Source
- Fletcher Asset Management
Sites without On-Page SEO
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- Groh Works
- E-light Wizard
- Healthy Vending Solutions
- GF Sprague
Sites that aren’t doing it right
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- Community Nurse
- Go Law Office
- Numina Group
- Eastgate Manor
Great On-Page SEO
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