SEO The Big Picture Rod Holmes CHICAGO Style SEO SEO Search Engine - - PowerPoint PPT Presentation
SEO The Big Picture Rod Holmes CHICAGO Style SEO SEO Search Engine Optimization The process of improving the visibility of a web site or a web page in search engines via the or un-paid ("organic") search results. CHICAGO Style SEO
Rod Holmes CHICAGOStyleSEO
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Keyword Research is Key
Long-tail Keywords
# Of Searches/Month Keywords
Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 606145% 6% 7% 15% 20% 22% 24%
Trust/Authority of Host Domain Link Popularity of the Specific Page Anchor Text of External Links to Page On-Page Keyword Useage Registration + Hosting Data Traffic + CTR Data Social Graph Metrics
*SEOMoz.com
Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614*SEOMoz.com
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Readable URLs
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614H1 Headline: Chocolate Donuts from Bob’s Bakery
Image Filename: chocolate-donut.jpg Alt Attribute: Chocolate Donuts Body Text: chocolate donuts donuts chocolate donuts chocolate chocolate donuts Meta Description: Bob’s Bakery’s chocolate donuts are, we believe, the most delicious, perfect donuts ever made.
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Claim Your Listing!
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Encourage Reviews
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Collect Citations
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Inbound Links Are the Currency of the Internet Inbound Links: Anchor Text
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Inbound Links: Anchor Text
We stopped by Bob’s Bakery to try some of their legendary chocolate
They were amazing!
Inbound Links: Where?
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614Inbound Links: Where?
CHICAGOStyleSEO
773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Rod Holmes CHICAGOStyleSEO