LOCAL SEO POWERED BY The importance of sound SEO strategies for - - PowerPoint PPT Presentation

▶
local seo
SMART_READER_LITE
LIVE PREVIEW

LOCAL SEO POWERED BY The importance of sound SEO strategies for - - PowerPoint PPT Presentation

Jan 21, 2024 161 likes •363 views

KEY TRENDS IN LOCAL SEO POWERED BY The importance of sound SEO strategies for SMBs Kelly Shelton, VP of Marketing @kellyshelton32 SEO IS IMPORTANT Why Should Every Marketing Campaign Include SEO? Of Clicks 84% Are Organic 100 Google

slide-1
SLIDE 1

LOCAL SEO

KEY TRENDS IN

POWERED BY

Kelly Shelton, VP of Marketing @kellyshelton32

The importance of sound SEO strategies for SMBs

slide-2
SLIDE 2

Why Should Every Marketing Campaign Include SEO?

SEO IS IMPORTANT

Google searches per month

Of Clicks Are Organic

Searchers skip advertisements and click on organic search results to find what they’re looking for.

– Moz.com

84%

Google processes 40,000 search queries per second, 3.5 to 4.7 billion per day, and around 100 billion per month.

  • Searchengineland.com

100

billion

slide-3
SLIDE 3

Next to referrals, SEO leads (a person that finds you as a result of an online search) produce the highest converting leads.

Referrals SEO PPC Email Marketing Social Media

SEO Generates the Best Leads

SEO IS IMPORTANT

slide-4
SLIDE 4

Radio TV ONLINE SEARCH Print

SEO Enhances All Other Marketing Efforts

SEO IS IMPORTANT

slide-5
SLIDE 5

SMBS WANT SEO

52% of SMBs invested in SEO in 2016. 74% will invest in 2017.

https://clutch.co/seo-firms/resources/small-business-seo-in-2017-survey

And more of us will want to buy next year!

slide-6
SLIDE 6

Best SEO Practices for SMBs

slide-7
SLIDE 7

What is SEO?

HOW SEO WORKS

It is the process of making your website as visible and prominent as possible in a search engine’s results.

LOCAL & MAPS PAID ADS ORGANIC

slide-8
SLIDE 8

Your Website Source Code Content Credibility Authority TRUST

SEO

The Work: Relevance & Trust

HOW SEO WORKS

RELEVANCE

slide-9
SLIDE 9

How Google Sees Your Website

Relevance = Onsite SEO

HOW SEO WORKS

<!DOCTYPE html> <html> <body> <h1>Header</h1> <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. </p> </body> </html>

Back End Code Front End Copy

slide-10
SLIDE 10

How to Increase Relevance

HOW SEO WORKS

CONTENT

What people can see on your site

SOURCE CODE

The stuff that Google sees

KEYWORDS

Correct keyword usage on and off site

slide-11
SLIDE 11

Trust

HOW SEO WORKS

Trust is determined by the number of other companies that have an actual link on their site leading back to your site. The reason these links are so important is because the search engines don't just want to see that you have great content. They also need to see that they have valued your content and they view each

  • ne of these links like an online vote for your

business.

Credibility Authority TRUST

slide-12
SLIDE 12

Trust = Offsite SEO

HOW SEO WORKS

Your Website

Online Business Profiles

Business Directory Submission s Custom Blog Publication Custom Article Publication Infographic Syndication Offsite Content Marketing

Article Engageme nt

slide-13
SLIDE 13

Long Tail Keywords Buyer Intent Geo Identifiers Blogs Social Media Reviews

Best carpet cleaner in Springfield, IL

Audience Engagement Keyword Selection

Stand Out From the Crowd Online

HOW SEO WORKS

slide-14
SLIDE 14

Stand Out From the Crowd Online

Meta Description Schema Markup

slide-15
SLIDE 15

Content Is Still “King”

HOW SEO WORKS

Companies that blog have

434% more indexed pages

  • n Google’s search engines

Websites with 401-1000 pages get 6x more leads than sites with <100 pages

slide-16
SLIDE 16

Monthly Keyword Ranking

1 9 16 24 31

Jan-15 Mar-15 May-15 Keyword Position

Keyword Rankings on Google’s First Page

SEO TAKES TIME

Significant keyword movement happens in the first 2-4 months Reach first page within 6 months …when it’s done right

slide-17
SLIDE 17

The Digital Pie is BIG

We want to help you get more of it

slide-18
SLIDE 18

Fun Facts:

  • We have three offices across the Wasatch Front and an office in Berlin
  • We have more than 400 employees
  • We have more than 26,000 active clients (seo, social media, websites)
  • On average we produce more than 12,000 pieces of content each month
  • 80% of our client’s keywords reach the first page within six months
  • We love small businesses

A little bit about

slide-19
SLIDE 19

Q & A

Kelly Shelton, VP of Marketing @kellyshelton32