Lenovo Partner Network The SEO Journey Series Creating SEO Authority Workbook 5 Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 2 Table of Contents • Website Authority • SEMRush Site Review • SEMRush Competitor Site Review • Compare Your Site to Your Competitors • Competitive Content Review Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 3 What authority signals is your website sending out? Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 4 Authority GOOD BAD Backlinks - diversity and quality of the websites Backlinks - links originate from low quality or linking to your content. untrusted websites and/or lack portfolio diversity. Reputation - trustworthiness imbued by site’s Reputation - the website lacks historical trust history, social media presence, and reviews. or features a signifjcant number of poor reviews. Locality - signals related to location including NAP Locality - content and technical infrastructure information, local citations, and server location. don’t refmect region of focus. Anchors - the keywords used when sites link back to Anchors - inbound links feature keywords unrelated your content. to content or are highly repetitive. User Experience - your website is easy to use User Experience - your website is hard to use and appears trustworthy. and/or appears untrustworthy. Engagement - the ways in which visitors consume Engagement - visitors quickly return to the content and return to your website. search engine after clicking through to your site. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 5 SEMRush Site Review Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 6 SEMRush Site Review: Navigating your SEMRush Dashboard Once you have created your account on SEMRush, use the following pages as a visual guide to help you with navigating your dashboard when needing reference with each of the exercises in this workbook. How to get to an SEMRush Dashboard: 1) Visit SEMRush.com 2) Search for your Company URL 3) Login or sign up for free account with SEMRush Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 7 Organic Search T raffjc Backlinks Backlinks T op Organic Keywords Main Competitors Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 8 Backlinks Follow/ No Follow Links Backlink T ype T op Anchors Referring Domains Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 9 SEMRush Site Review Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 10 SEMRush Exercise Worksheet 1: Search Traffjc/Backlinks Head over to semrush.com and search for your company’s website and provide the following: Organic Search Traffjc: ______ SEMRush Rank: ______ Keywords: ______ Traffjc Cost: ______ Backlinks: ______ Referring Domains: ______ Referring IPs: ______ SEMRush’s Database differs from Google Analytics and Google Search THINGS TO Console. It allows you to cross-reference information from multiple sources CONSIDER: to get an alternate perspective of at your site’s traffjc. Backlinks are referrals from other webpages. If multiple domains are on the same IP address, it is like 5 family members recommending their favorite restaurant. 5 IP addresses recommending your site is like 5 different families recommending your site. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 11 SEMRush Exercise Worksheet 2: T op Organic Keywords What are your top 5 Organic Keywords: Keyword Position Volume CPC Traffjc 1) _____________________________ _______ _______ _______ _______ 2) _____________________________ _______ _______ _______ _______ 3) _____________________________ _______ _______ _______ _______ 4) _____________________________ _______ _______ _______ _______ 5) _____________________________ _______ _______ _______ _______ Positions 1-10 tend to be on the fjrst page of the SERP. Positions 11-20 THINGS TO CONSIDER: are on the second page of the SERP. CPC is the cost per click for ads with similar keywords. The higher the cost the more in demand the keyword is with the competition. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 12 SEMRush Exercise Worksheet 3: T op SERP Competitors Who are your top 5 SERP competitors according to SEMRush? Competitor Competitive Keywords SE Keywords 1) _____________________________ ___________________ ____________________ 2) _____________________________ ___________________ ____________________ 3) _____________________________ ___________________ ____________________ 4) _____________________________ ___________________ ____________________ 5) _____________________________ ___________________ ____________________ Your SERP competitors are the Websites that compete for search results THINGS TO CONSIDER: with your website. If these are grossly wrong, the keywords found on your site may not be aligned correctly to your industry. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 13 SEMRush Exercise Worksheet 4: Links How many links do you have in the following categories: 1) Follow Links ____________ 2) NoFollow Links ____________ Backlink Count by Type: 1) T ext Links ____________ 2) Frame Links ____________ 3) Form Links ____________ 4) Image Links ____________ Follow links are websites that are actively recommending your site. THINGS TO CONSIDER: NoFollow Links are links that are making users aware of your site but not passing along good or bad recommendations. Follow links are more valuable than NoFollow links, but they both provide value and traffjc to your site. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 14 SEMRush Exercise Worksheet 5: T op Referring Domains T op Referring Domains: URL Backlink Count Do you trust this site? (Y /N) 1) _____________________________ __________ __________ 2) _____________________________ __________ __________ 3) _____________________________ __________ __________ 4) _____________________________ __________ __________ 5) _____________________________ __________ __________ Top referring domains are the domains that have follow links to your THINGS TO CONSIDER: site and are ranked by their value to your site. These may not all be good for your website. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 15 SEMRush Exercise Worksheet 6: T op Anchor T ext T op Anchor T ext: Anchor T ext Domains Backlink Count 1) _____________________________ ____________________________ __________ 2) _____________________________ ____________________________ __________ 3) _____________________________ ____________________________ __________ 4) _____________________________ ____________________________ __________ 5) _____________________________ ____________________________ __________ Link Anchor text passes signals to the search engine of what is THINGS TO CONSIDER: expected on your site. Most sites are heavy on Branded links here. Keep an eye out for anchor links that are not branded and if they are sending good signals to your site. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 16 SEMRush Exercise Worksheet 7: Referring Page/Anchor T ext Backlinks: What Pages/Sites are referring to your content? What content are they referring to and are they passing authority to your site with a dofollow link: Referring Page/URL Anchor T ext/Site URL 1) _____________________________________ ______________________________________ 2) _____________________________________ ______________________________________ 3) _____________________________________ ______________________________________ 4) _____________________________________ ______________________________________ 5) _____________________________________ ______________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 17 What authority signals are your competitors sending out? Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 18 SEMRush Site Review Competitor 1 Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook Creating SEO Authority 19 Competitor #1 URL: SEMRush Exercise (Competitor 1) Worksheet 1: Search Traffjc/Backlinks Head over to SEMRush.com and search for a competitor’s website and add the URL to the top right corner. Organic Search Traffjc: ______ SEMRush Rank: ______ Keywords: ______ Traffjc Cost: ______ Backlinks: ______ Referring Domains: ______ Referring IPs: ______ Produced by Method Savvy
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