Holland District Ruritans Fellowship. Goodwill. Community Service - - PowerPoint PPT Presentation

District Marketing & Communications Initiatives 2018-2019 Holland District Ruritan Convention 2018 Holland District Ruritans

• Fellowship. Goodwill. Community Service

Presented by Tim Bradshaw Marketing & Communications Chair

District Marketing & Communications Overview

1. Introduction and Strategy

a. Branding / Continuity b. Designating Zone / Club Communication Managers

2. Website - www.HollandDistrictRuritans.com

a. Website Overview b. Control Panel Overview c. Procedures Overview

3. Social Media - facebook.com/ruritans

a. Increasing Reach - Likes, Shares, Comments b. Sharing Events to District Page c. Adding District Page to Your Club Page d. Adding Your Club Page to District Page

4. Email Marketing - Constant Contact

a. Overview and Goals b. Submitting Updated Contacts c. Future Possibilities

5. Conclusion

Holland District Ruritans

• Fellowship. Goodwill. Community Service

• 1. Introduction and Strategy: Branding / Continuity

Ruritan National Logos / Brand

Holland District Ruritans

• Fellowship. Goodwill. Community Service

• 1. Introduction and Strategy: Branding / Continuity

District / Club Logos

Holland District Ruritans

• Fellowship. Goodwill. Community Service

• 1. Introduction and Strategy: Branding / Continuity
• Ruritan National Tagline
• 2018 Holland District Tagline

Holland District Ruritans

• Fellowship. Goodwill. Community Service

“Fellowship. Goodwill. Community Service” “Working Together, We Can”

• Hashtags

#ruritan, #ruritans, #hollanddistrictruritans,

#yourclubname

• 1. Introduction and Strategy: Designating Contacts

Holland District Ruritans

• Fellowship. Goodwill. Community Service

Designating Zone / Club Communication Managers a) Designated Club Contacts: i) Primary - Club President and/or Club Secretary ii) Alternate - Volunteer (“Club Communication Manager”) b) Designated Zone Contacts i) Primary - Zone Governor ii) Alternate - Zone Lt. Governor c) Designated District Contacts i) Marketing & Communications Committee Chair ii) District Secretary

• 2. Website - www.HollandDistrictRuritans.com

A) Website Overview: https://www.hollanddistrictruritans.com B) Control Panel Overview: https://www.hollanddistrictruritans.com/cms Holland District Ruritans

• Fellowship. Goodwill. Community Service

• 2. Website - www.HollandDistrictRuritans.com

Holland District Ruritans

• Fellowship. Goodwill. Community Service

Club Event Announcements Club / Community News Pictures from Events

Holland District Website

Constant Contact

• Send Monthly Eblast
• Include Links to:
• News
• Events
• Gallery Albums

Facebook

• Share Links to:
• News
• Events
• Gallery Albums
• Share to Club Pages

Social Networks (Viral Marketing) District Email List (Direct Marketing) Search Engines, Inbound Links Direct Traffic, Referrals (The World Wide Web)

• 3. Social Media - facebook.com/ruritans

Holland District Ruritans

• Fellowship. Goodwill. Community Service

LIKE OUR PAGE: facebook.com/RURITANS

• 3. Social Media - facebook.com/ruritans

Holland District Ruritans

• Fellowship. Goodwill. Community Service

Interactive Lesson:

• Increasing Reach - Likes, Shares, Comments
• Creating Facebook Events
• Sharing Events to District Page
• Sharing Events to Your Page
• Adding District Page to Your Club Page
• Adding Your Club Page to District Page

https://www.facebook.com/ruritans

• 4. Email Marketing: Constant Contact

Holland District Ruritans

• Fellowship. Goodwill. Community Service

Overview and Goals

• Branding / Identity
• Mass Communications for the District (Keep Informed)
• Deliver Information Quickly (While NEWs is NEW)

Submitting Updated Contacts

• New Club Officers Information to add new contacts.
• An Online Form will be available for Zone and Club

Communication Managers to add new contacts.

• Contacts may unsubscribe themselves.

Future Possibilities

• List Segments
• Email Plus: Surveys / Event Registration

• 4. Email Marketing: Constant Contact

Holland District Ruritans

• Fellowship. Goodwill. Community Service

November 2018 “Ruritan Eagle” Eblast vs. National Average for Civic Organization Campaigns

25%

55%

Open Rate

8%

27%

ClickThru Rate

Thank you!

Questions?

Holland District Ruritans

• Fellowship. Goodwill. Community Service

Presented by Tim Bradshaw Marketing & Communications Chair

757-218-6553 bradshawtc@insercorp.com

Winter Zone Training Holland District Ruritans

• Fellowship. Goodwill. Community Service

Zone Governors - Coordinate Training Session for Designated Club Managers with Tim Bradshaw! 757-218-6553 bradshawtc@insercorp.com