Holland District Ruritans Fellowship. Goodwill. Community Service District Marketing & Communications Initiatives 2018-2019 Holland District Ruritan Convention 2018 Presented by Tim Bradshaw Marketing & Communications Chair
District Marketing & Communications Overview 1. Introduction and Strategy a. Branding / Continuity b. Designating Zone / Club Communication Managers 2. Website - www.HollandDistrictRuritans.com a. Website Overview b. Control Panel Overview c. Procedures Overview 3. Social Media - facebook.com/ruritans a. Increasing Reach - Likes, Shares, Comments b. Sharing Events to District Page c. Adding District Page to Your Club Page d. Adding Your Club Page to District Page 4. Email Marketing - Constant Contact a. Overview and Goals b. Submitting Updated Contacts Holland District Ruritans c. Future Possibilities Fellowship. Goodwill. Community Service 5. Conclusion
1. Introduction and Strategy: Branding / Continuity Ruritan National Logos / Brand Holland District Ruritans Fellowship. Goodwill. Community Service
1. Introduction and Strategy: Branding / Continuity District / Club Logos Holland District Ruritans Fellowship. Goodwill. Community Service
1. Introduction and Strategy: Branding / Continuity ● Ruritan National Tagline “Fellowship. Goodwill. Community Service” ● 2018 Holland District Tagline “Working Together, We Can” ● Hashtags #ruritan, #ruritans, #hollanddistrictruritans, #yourclubname Holland District Ruritans Fellowship. Goodwill. Community Service
1. Introduction and Strategy: Designating Contacts Designating Zone / Club Communication Managers a) Designated Club Contacts: i) Primary - Club President and/or Club Secretary ii) Alternate - Volunteer (“Club Communication Manager”) b) Designated Zone Contacts i) Primary - Zone Governor ii) Alternate - Zone Lt. Governor c) Designated District Contacts i) Marketing & Communications Committee Chair ii) District Secretary Holland District Ruritans Fellowship. Goodwill. Community Service
2. Website - www.HollandDistrictRuritans.com A) Website Overview: https://www.hollanddistrictruritans.com B) Control Panel Overview: https://www.hollanddistrictruritans.com/cms Holland District Ruritans Fellowship. Goodwill. Community Service
2. Website - www.HollandDistrictRuritans.com District Email List (Direct Marketing) Club Event Announcements Club / Community News Pictures from Events Facebook - Share Links to: Constant Contact ● News ● Events - Send Monthly Eblast ● Gallery Albums Holland District Website - Include Links to: - Share to Club Pages ● News ● Events ● Gallery Albums Holland District Ruritans Social Networks Search Engines, Inbound Links Fellowship. Goodwill. Community Service (Viral Marketing) Direct Traffic, Referrals (The World Wide Web)
3. Social Media - facebook.com/ruritans LIKE OUR PAGE: facebook.com/RURITANS Holland District Ruritans Fellowship. Goodwill. Community Service
3. Social Media - facebook.com/ruritans Interactive Lesson: ● Increasing Reach - Likes, Shares, Comments ● Creating Facebook Events ● Sharing Events to District Page ● Sharing Events to Your Page ● Adding District Page to Your Club Page ● Adding Your Club Page to District Page https://www.facebook.com/ruritans Holland District Ruritans Fellowship. Goodwill. Community Service
4. Email Marketing: Constant Contact Overview and Goals ● Branding / Identity ● Mass Communications for the District (Keep Informed) ● Deliver Information Quickly (While NEWs is NEW) Submitting Updated Contacts ● New Club Officers Information to add new contacts. ● An Online Form will be available for Zone and Club Communication Managers to add new contacts. ● Contacts may unsubscribe themselves. Future Possibilities ● List Segments ● Email Plus: Surveys / Event Registration Holland District Ruritans Fellowship. Goodwill. Community Service
4. Email Marketing: Constant Contact November 2018 “Ruritan Eagle” Eblast vs. National Average for Civic Organization Campaigns 8% 25% 55% 27% ClickThru Rate Open Rate Holland District Ruritans Fellowship. Goodwill. Community Service
Holland District Ruritans Fellowship. Goodwill. Community Service Thank you! Questions? Presented by Tim Bradshaw 757-218-6553 bradshawtc@insercorp.com Marketing & Communications Chair
Holland District Ruritans Winter Zone Training Fellowship. Goodwill. Community Service Zone Governors - Coordinate Training Session for Designated Club Managers with Tim Bradshaw! 757-218-6553 bradshawtc@insercorp.com
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