Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data - - PowerPoint PPT Presentation

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Nov 02, 2022 330 likes •422 views

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on Example UPC code Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data

SLIDE 1

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

SLIDE 2

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

SLIDE 3

Example UPC code

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

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Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

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Example “product models”

4161
PP00065
VN0001SQGP210500M1

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

42% of records contain something which could be a UPC code* UPC’s which are present are irregular:

887961 47412 1 8-49207-07063-4 8806323809304

* (974,117 out of 2,336,951)

SLIDE 6

“Brand Name” is not much be#er

APRON PSTC DESP ME
Finding Dory (no other descrip-on)
887346159858

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

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Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on

SLIDE 8

Which is it? 100 ppm 1,000, or 10,000??

Ma# Holland, SeaBird Strategies Apr-19-2017 Act188 consumer data presenta?on