W elcome Social Welcome Reviews Partnership Discuss Media - - PowerPoint PPT Presentation

W elcome

• Help provide travelers with useful information about our area.
• Help people planning group meetings find resources.
• Serve as the marketing department for promoting our area to

people outside of our immediate area (with emphasis outside a 50-mile radius).

What is a Convention and Visitors Bureau (CVB)?

Social Media Welcome Partnership Reviews Discuss

• With tax dollars…. but not from local residents
• Hotel/Motel Occupancy tax in WV is collected - County

Commission and/or City Government distributes at least 50% to a local CVB, and the remaining % to tourism or recreation related projects

• Each CVB then markets its service area as a travel destination

to try to bring people back in as a means of economic development

How are CVBs funded?

Social Media Welcome Partnership Reviews Discuss

Economic Impact of Tourism in Putnam County

That means travelers are spending over $175,000 EACH DAY in Putnam County.

Per Day

Direct spending in Putnam County by travelers is $64.2 million dollars annually.

Direct Tourism Spending

That adds up to $10.6 million dollars in tourism-related earnings in Putnam County annually.

By the Dollars

Travel to and through Putnam County is responsible for 440 Putnam County jobs.

Travel/Tourism Jobs

Travel to Putnam County generates over 4.8 million dollars in state and local tax revenue annually - those are dollars coming from people OUTSIDE of Putnam County.

Tax Base Impact

Because of outside spending, each household in Putnam County pays $692 less each year in taxes.

Equivalent Tax Rebate

Source: West Virginia Travel Impacts 2000-2018p, prepared by Dean Runyon Associates for the WV Tourism Office.

Social Media Welcome Partnership Reviews Discuss

Our Team

Kelli Executive Director

Your CVB Team

Social Media Welcome Partnership Reviews Discuss

Angie Office Manager / Community Liaison Dusty Information & Events Specialist

Social med ia / Di git al market ing

Partnership Reviews Discuss Welcome Social Media

• More women (75%) than men (63%)
• Most used platform (69%) behind Youtube, but use

is declining

• Users are aging
• Organic reach of an average post reaches about

6% of your followers

• Videos help
• Responding (by comment - not like) to comments
• n your posts help
• Make sure your address, phone, and hours are up

to date - Facebook is a search engine!

• Create events for our community calendar
• Use #putnamwv

Partnership Reviews Discuss Welcome Social Media

• More women than men
• Used by 37% of the population
• Easer to get engagement
• Users are younger
• Use stories for more informal content, polls
• Likes have been removed (but you can see them)
• Use your feed for fun or inspirational quotes,

beautiful imagery - quality over quantity in your feed, use stories for more frequent interaction

• Use https://linktr.ee/ for bio links
• Use #putnamwv

Partnership Reviews Discuss Welcome Social Media

• Integrates with Google search engine results,

Google Maps

• Make sure address, phone, and hours are up to

date

• Use to designate holiday hours
• Add your own photos - showcase your storefront

and product

• Respond to reviews

Partnership Reviews Discuss Welcome Social Media

Partnership Reviews Discuss Welcome Social Media

R eviews : Best pract ices

P art nershi p O pport unit ies

Discuss

What We Offer

group assistance

we work to attract groups to the area for sports tournaments, conferences, and other events

website listings

we maintain an active website with listings for any tourism-related businesses

tastes & talents

we organize the monthlong focus

• n food at the arts each March

partnerships

• ur advertising partnership

program offers reimbursement for qualified advertisements

pr & marketing

we work with partners to provide assistance with news releases, rack cards, and other promotional items

visitors guide

we print and distribute more than 3,000 copies of our printed visitors guide annually

Social Media Partnership Welcome Reviews

Discuss Social Media Partnership Welcome Reviews

Discuss Social Media Partnership Welcome Reviews

Discuss Social Media Partnership Welcome Reviews

Discuss Social Media Partnership Welcome Reviews

• Learn. Read. Explore.

Teays Valley (Main Branch) 4219 State Route 34, Hurricane, WV 25526 304-757-7308 • putnam.lib.wv.us With locations in Buffalo, Eleanor, Hurricane, and Poca.

Storytime, Movie Nights, Board Game Nights, Holiday Events, & More!

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• CVB Pays for the design and printing of the

first 250 cards

• Partner provides content, and may pay for

additional copies of the card

• CVB distributes to local hotels, here, and in
• ur mobile visitors center

Rack Card Program

Discussion

Discuss Partnership Social Media Welcome Reviews

Wrapping the mobile visitors center Group meetings / planning section on website More robust events calendar on website 2020 Visitor Guide Review Local project

Upcoming Projects

Discuss Partnership Social Media Welcome Reviews

What would be helpful topics for future meetings? What tourism-related challenges are you facing as business leaders (on a state or local level)? How can we be better partners?

Discussion Questions

T hank you