Senior Project Cori Winslow Spring 2017 - - PowerPoint PPT Presentation

Senior Project Cori Winslow Spring 2017

Problem - Antibiotic Resistance

• Bacteria evolve into new strains that are resistant to current antibiotics
• Due to overuse and misuse of antibiotics in human health, meat,

agriculture & waste management industries

• Can lead to antibiotics becoming obsolete

Speculative Design

• Goal: create discourse around complicated problems
• Critiques problems of the present by designing products that would exist

in problematic futures resulting from present issues

• Opens up possibilities for people to talk about what futures they do and

do not want

• Does not need to operate within the limits of reality

Design Inspirations

99¢ Futures New Survivalism

Goal of Design

The goal of this project was to use Speculative Design to critique current practices leading to antibiotic resistance as well as create conversation and debate around these issues by opening up future possibilities that could result due to this problem. This potential future is embodied in the form of products and advertisements that would exist in the early stages of an apocalypse caused by antibiotic resistance within an affluent society.

Early Antibiotic Apocalypse Setting

• Post-apocalypse would not allow clean and organized designs

○ Stores these products are sold in would be abandoned

• People are just starting to die in larger quantities from illnesses that

have been easily cured by antibiotics in the past

• People are just starting to panic but society and government has not

fallen apart yet

• Companies can take advantage of people in panic to sell their products
• Imagined company: SB Antimicrobial Goods

Final Design

Germ Defense Smoothie Packets

Antibiotic Candies

Life Strips

Target Audience

• True target

○ Unaware people in affluent societies who can make a difference ○ Intends to raise awareness and spark debate

• Product target

○ Future people of the early antibiotic apocalypse ○ Important to the design of the products and advertisements

Aesthetics of the Design

• Cute, bright, calm color scheme
• Contrasts the severity of the issue
• Uses hyperrealism to connect viewers to pharmaceutical, supplement,

and food products they see today

• Upon further investigation into the products, easy to see they are not

intended for this time period

How Literature Informed the Design

• Using the concept of darkness
• Not explaining everything - make people think
• Apocalypse discourse around antibiotic resistance
• Designs do not have to operate within the limits of reality
• No solutions - just possibilities
• Designed to be interactive - not an art exhibit
• Using speculative design for complicated issues

TroyByDesign User Testing

• Popup style display with products, advertisements and banner
• Have people interact with products to see reactions
• Ask questions like…

○ What do these products make you think about? ○ Do these products seem normal? ○ What problem do you think these products are addressing?

Senior Project Cori Winslow Spring 2017

References

Brown, B. and Crawford, P. (2009), ‘Post antibiotic apocalypse’: discourses of mutation in narratives of MRSA. Sociology of Health & Illness, 31: 508–524. doi:10.1111/j.1467-9566.2008.01147.x DUNNE, ANTHONY, and FIONA RABY. "A MAP OF UNREALITY." In Speculative Everything: Design, Fiction, and Social Dreaming, 11-

• 32. MIT Press, 2013. http://www.jstor.org.libproxy.rpi.edu/stable/j.ctt9qf7j7.6.

DUNNE, ANTHONY, and FIONA RABY. "AESTHETICS OF UNREALITY." In Speculative Everything: Design, Fiction, and Social Dreaming, 101-38. MIT Press, 2013. http://www.jstor.org/stable/j.ctt9qf7j7.11. DUNNE, ANTHONY, and FIONA RABY. "BETWEEN REALITY AND THE IMPOSSIBLE." In Speculative Everything: Design, Fiction, and Social Dreaming, 139-58. MIT Press, 2013. http://www.jstor.org/stable/j.ctt9qf7j7.12. DUNNE, ANTHONY, and FIONA RABY. "BEYOND RADICAL DESIGN?" In Speculative Everything: Design, Fiction, and Social Dreaming, 1-10. MIT Press, 2013. http://www.jstor.org.libproxy.rpi.edu/stable/j.ctt9qf7j7.5. DUNNE, ANTHONY, and FIONA RABY. "CONSUMING MONSTERS: BIG, PERFECT, INFECTIOUS." In Speculative Everything: Design, Fiction, and Social Dreaming, 47-68. MIT Press, 2013. http://www.jstor.org.libproxy.rpi.edu/stable/j.ctt9qf7j7.8.

References

Jessica Charlesworth. “March 2014 Teaser: New Survivalism: Alternative Bug-Out Bags @ Istanbul Design Biennial.” http://jessicacharlesworth.com/2014/new-survivalism Nerlich, Brigitte and James, Richard (2009) "The post-antibiotic apocalypse" and the "war on superbugs": catastrophe discourse in microbiology, its rhetorical form and political function. Public Understanding of Science, 18 (5). pp. 574-590. ISSN 0963-6625 Parsons & Charlesworth. “New Survivalism.” http://parsonscharlesworth.com/New-Survivalism-Exhibition “Toolbox,” React, accessed March 28, 2017, https://www.reactgroup.org/toolbox/ The Extrapolation Factory. “99 ¢ Futures.” Last modified February 2013. http://www.extrapolationfactory.com/99-FUTURES