Responsible Raw Natures Menu Ltd Veterinary Division Dr Claire - - PowerPoint PPT Presentation

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Jan 09, 2024 189 likes •484 views

Responsible Raw Natures Menu Ltd Veterinary Division Dr Claire Miller BVetMed CertAVP MRCVS Dr Becky Warden BSc DVM MRCVS What is raw? Responsible R aw Safety and nutrition Natures Menu range Frequently asked

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Responsible Raw

Natures Menu Ltd – Veterinary Division Dr Claire Miller BVetMed CertAVP MRCVS Dr Becky Warden BSc DVM MRCVS

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What is raw?
‘Responsible Raw’
Safety and nutrition
Natures Menu range
Frequently asked questions
Educational opportunities
Veterinary deals

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BARF

Biologically Appropriate Raw Food OR Bones And Raw Food

Evolutionary nutrition Ancestral diet

Restoring Animal Wellness

Species appropriate diet Wolf diet Home cooked

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Meaty bones and chews Complete meals Just meats

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Natures Menu began in 1981 as

a small family business in Norfolk

Today we are Europe’s leading

manufacturer of complete and complementary natural pet foods

Thirty four years of excellence

and knowledge in raw and natural feeding

Multi award-winning products

and manufacturing facilities

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Producing foods to the highest standards Ensuring quality and safety Ethical suppliers and standards The ethos which underpins our business is…

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SAFETY  DEFRA registered  Evidence-based microbiological protocols  Full traceability QUALITY  Complete and balanced  Dedicated veterinary team  34 years of experience  Temperature-controlled distribution ETHICAL  High welfare standards  Supporting British farming  Farm assurance schemes

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Parasites Bones Nutritional deficiencies

But….?

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Salmonella – zero tolerance
Campylobacter
Hygiene in the home
Do not re-freeze
Inspected and monitored by

APHA (formerly AHVLA)

UK vs US

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EU Animal by-products regulation 1069/2009 and 142/2011

a) Restricted list of raw materials b) Microbiological standards c) Approval and monitoring by APHA

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Evidence-based protocol
Always recommend regular worming

dependent on lifestyle

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Consider life stage, breed and experience Bones MUST be fed raw Foreign bodies

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FEDIAF – European

nutritional standards

Member of PFMA –

Pet Food Manufacturers’ Association

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Simple and quick to defrost Only defrost what you need Raw meaty bones 1-3 x week Complete and balanced Freezer to freezer service

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Grain and gluten free Chicken free Senior and puppy complete Cat complete

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Our Range of Natural Wet, Baked and Freeze Dried Products…

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How do you transition to a raw diet?

Dogs

 Over 7 days  Recommend not to mix kibble and raw foods together

Cats

 Patience!  Wean to Natures Menu wet food pouches first  Introduce raw nuggets gradually  Serve at room temperature  Two bowl technique  Vary flavours offered  Do not allow cat to starve themselves

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How much do you need to feed?

Traditionally raw is fed at 2-3% of bodyweight per day
However:
Not a linear relationship
Wide variation between raw diets
Natures menu developed new

responsible feeding guidelines :

Adjusted for current FEDIAF guidelines
Accurate to the energy density

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Why don’t you have breed/size specific diets?

Not needed when feeding

a raw diet

Healthier growth rates as

lower energy density food

Calcium-phosphorus is

balanced to be appropriate for all breeds

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 Healthy skin and coat  More balanced energy levels  Cleaner teeth and fresher breath  Improved palatability  Naturally hypoallergenic  Helps manage obesity  Manageable faeces  Less flatulence  And many more ……

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BEFORE AFTER

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