PressPatron Suppor&ng the future of journalism Email Email: alex@presspatron.com www.presspatron.com Twitter Twitter: @presspatron
Contact • Email: alex@presspatron.com • Twitter: @presspatron / @kiwialexnz • Phone: 027 3321 269 • Web: www.presspatron.com
The problem & opportunity 1) Print journalism: declining revenues 2) Challenges with online business models 3) Surge in support: donations & memberships
Our market research • ‘News Renewed’ research survey • Explored 10 funding strategies • Completed by 416 respondents
Our market research • Paywalls: • 0.24% would ‘definitely’ pay • 2.64% would ‘probably’ pay • Monthly dona&on: • 1.4% would ‘definitely’ pay • 11.1% would ‘probably’ pay • Average dona&on: $11 per month
Why do people want to donate? “I donate to sites that I think are providing a good service. However, I am immediately put off a site by access to news and informa&on being restricted behind a paywall.”
Why not paywalls? “It is reasonable to pay, in some way, but I don't want to restrict access to news for those who can't pay. ”
The importance of quality “In-depth inves&ga&ve stories and less celebrity news would increase the likelihood of me paying.”
Our platform The link below provides access to an interactive mock-up of PressPatron: https://invis.io/NWC2E9D6V
Insights from our launch • Recurring contributions: 63% of supporters • Recurring average: $13.10 per month • One-time average: $59.30 [17 June 2017]
Customer feedback “Great. Easy. Fast.” “Everything was easy” “Quick and easy” “Easy” “Super easy to use” “It was preWy easy” “it was very smooth” “Thank you for making it easy” “Process was easy. I would not have made the contribu&on otherwise”
Customer feedback “I've been wai&ng for you to come along!” “I need journalism more than I need coffee” “I want to support quality, independent journalism” “It's the ethical thing to do” “People need to be prepared to pay” “Great product” “I've stopped buying newspapers.. I'm trying to put that money back”
Our team
Founder/ CEO: Alex Clark
Community engagement Feilidh
Development partner: Touchtech
Advisory Board & Investors
Our Publisher Network
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