PressPatron Suppor&ng the future of journalism Email Email: - - PowerPoint PPT Presentation
PressPatron Suppor&ng the future of journalism Email Email: alex@presspatron.com www.presspatron.com Twitter Twitter: @presspatron Contact
Suppor&ng the future of journalism
Email Email: alex@presspatron.com www.presspatron.com Twitter Twitter: @presspatron
Contact
The problem & opportunity
1) Print journalism: declining revenues 2) Challenges with online business models 3) Surge in support: donations & memberships
Our market research
Our market research
Why do people want to donate?
“I donate to sites that I think are providing a good service. However, I am immediately put off a site by access to news and informa&on being restricted behind a paywall.”
Why not paywalls?
“It is reasonable to pay, in some way, but I don't want to restrict access to news for those who can't pay. ”
The importance of quality
“In-depth inves&ga&ve stories and less celebrity news would increase the likelihood of me paying.”
Our platform
The link below provides access to an interactive mock-up of PressPatron: https://invis.io/NWC2E9D6V
Insights from our launch
[17 June 2017]
Customer feedback
“Everything was easy” “Super easy to use” “It was preWy easy” “it was very smooth” “Quick and easy” “Great. Easy. Fast.” “Process was easy. I would not have made the contribu&on otherwise” “Thank you for making it easy”
Customer feedback
“I've been wai&ng for you to come along!” “It's the ethical thing to do”
“I want to support quality, independent journalism”
“I've stopped buying newspapers.. I'm trying to put that money back” “I need journalism more than I need coffee” “Great product” “People need to be prepared to pay”
Our team
Founder/ CEO: Alex Clark
Community engagement
Feilidh
Development partner: Touchtech
Advisory Board & Investors
Our Publisher Network