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Next Level Online Customer Engagement and Increase Direct Hotel - PowerPoint PPT Presentation

Dec 05, 2023 •427 likes •694 views

Next Level Online Customer Engagement and Increase Direct Hotel Bookings Get more Direct Bookings out of your hotel website 75% of OTA bookings have seen your own hotel website Around 99% of them leave your website without making a (direct)

  1. Next Level Online Customer Engagement and Increase Direct Hotel Bookings

  2. Get more Direct Bookings out of your hotel website 75% of OTA bookings have seen your own hotel website ✓ Around 99% of them leave your website without making a (direct) booking ✓ On average, a guest visit 22 hotel websites before they make a booking ✓

  3. Hotel search Hotel website Profiling ● 1 person ● 1 night David ● next monday ● conference rooms ● iPhone ● Germany ● 1st visit Hotel search Hotel website Profiling ● 2 adults + 2 kids ● 3 nights ● August Claire ● photo pages ● Chromebook ● France ● 2nd visit

  4. PERSONALIZING ONSITE JOURNEY Identification & Action Claire selects 2 children in 1st visit Family identified - Suggest great family room Check out our large 40m2 - Mention social proof family rooms! 90% of French families book our family rooms and rate it by 9.2

  5. PERSONALIZING ONSITE JOURNEY FAMILY SPECIAL: 10% DISCOUNT Identification & Action Claire selects 2 children in 1st visit Family identified - Suggest great family room - Family special voucher

  6. PERSONALIZING ONSITE JOURNEY Identification & Action Returning family visitor identified Claire enters the website Simplify the road to the for 2nd time booking

  7. PERSONALIZING ONSITE JOURNEY Identification & Action Increase urgency - discount timer Claire enters the website for 2nd time

  8. PERSONALIZING ONSITE JOURNEY Identification & Action David checked conference rooms and selects 1 night Business guest identified Hurry up! Rooms go fast because of - increase urgency Marathon of Rotterdam on this date

  9. PERSONALIZING ONSITE JOURNEY Free Voucher for Airport Shuttle Identification & Action David checked conference rooms and selects 1 night Business guest identified - increase urgency - free airport shuttle

  10. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Smart notifications

  11. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Support chat

  12. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Rate Comparison

  13. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence USP Comparison

  14. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Urgency voucher

  15. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Voucher tool

  16. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence All in one

  17. EXTENDED TRIGGERING TOOLSET Advanced set of 12 extremely powerful tools based on the scientific key principles of influence Exit tool

  18. Advanced Targeting Behavioral Targeting URL Page Targeting Audience Targeting Target specific pages ✓ Personalization ✓ Segmentation ✓ Smart Booking Engine Interactions ✓ Create smart & relevant customer journeys ✓ ✓ Create unlimited audiences

  19. Advanced Testing A/B & MULTIVARIABLE TESTING PROPOSITION TESTING

  20. Reports Overall website performance Website visitors overview A/B test results Direct bookings

  21. Hotelchamp Solution Improve Customer Engagement ✓ Increase Direct Bookings ✓ Triggering Targeting Testing Powerful trigger set Advanced targeting methods Data tracking and A/B or and personalization Multivariate Testing

  22. Hotelchamp Solution Next level intelligent hotel website layers ✓ Easy implementation and works with every website ✓ and booking engine ✓ Monthly reports ✓ Conversion specialists monitor, analyze and optimize

  23. Try Hotelchamp now! EASY SETUP More direct bookings ✓ ✓ Improved customer engagement Single line of code implementation ✓ Our conversion specialists will do the setup ✓ MORE DIRECT BOOKINGS Fixed fee per month ✓ IMPROVED CUSTOMER ENGAGEMENT

  24. Hassle Free Implementation Monitoring, Analyzing Start Kick-Off Meeting & Optimization Script Implementation +5d Live Strategy & Campaign +3d Plan Quality Control +3d +5d Configuration

  26. Contact LOREM IPSUM SIT AMET Feel free to contact us Philip Hyland philip@hotelchamp.com +31 (0)20 26 13 844 OFFICES Contact The Netherlands Germany T +31 (0)20 26 13 844 Warschauer Straße 58a, 10243 Berlin Johan Huizingalaan 763a, 1066 VH Amsterdam E welcome@hotelchamp.com Ubbo Emmiussingel 21, 9711 BB Groningen W hotelchamp.com

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