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Next Level Online Customer Engagement and Increase Direct Hotel - - PowerPoint PPT Presentation
Next Level Online Customer Engagement and Increase Direct Hotel - - PowerPoint PPT Presentation
Next Level Online Customer Engagement and Increase Direct Hotel Bookings Get more Direct Bookings out of your hotel website 75% of OTA bookings have seen your own hotel website Around 99% of them leave your website without making a (direct)
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David Claire Hotel search Hotel search Hotel website Hotel website
- 1 person
- 1 night
- next monday
- conference rooms
- iPhone
- Germany
- 1st visit
- 2 adults + 2 kids
- 3 nights
- August
- photo pages
- Chromebook
- France
- 2nd visit
Profiling Profiling
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PERSONALIZING ONSITE JOURNEY
- Suggest great family room
- Mention social proof
Claire selects 2 children in 1st visit
Identification & Action
Family identified Check out our large 40m2 family rooms! 90% of French families book our family rooms and rate it by 9.2
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PERSONALIZING ONSITE JOURNEY
- Suggest great family room
- Family special voucher
Claire selects 2 children in 1st visit
Identification & Action
Family identified
FAMILY SPECIAL: 10% DISCOUNT
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PERSONALIZING ONSITE JOURNEY
Claire enters the website for 2nd time
Identification & Action
Returning family visitor identified
Simplify the road to the booking
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PERSONALIZING ONSITE JOURNEY
Claire enters the website for 2nd time
Identification & Action
Increase urgency
- discount timer
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PERSONALIZING ONSITE JOURNEY
- increase urgency
David checked conference rooms and selects 1 night
Identification & Action
Business guest identified Hurry up! Rooms go fast because of Marathon of Rotterdam on this date
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PERSONALIZING ONSITE JOURNEY
- increase urgency
- free airport shuttle
Identification & Action
Business guest identified
Free Voucher for Airport Shuttle
David checked conference rooms and selects 1 night
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Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
Smart notifications
EXTENDED TRIGGERING TOOLSET
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Support chat Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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Rate Comparison Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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USP Comparison Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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Urgency voucher Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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Voucher tool Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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All in one Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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Exit tool Advanced set of 12 extremely powerful tools based
- n the scientific key principles of influence
EXTENDED TRIGGERING TOOLSET
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Advanced Targeting
Behavioral Targeting
✓ Personalization ✓ Smart Booking Engine Interactions
Audience Targeting
✓ Segmentation ✓ Create unlimited audiences
URL Page Targeting
✓ Target specific pages ✓ Create smart & relevant customer journeys
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Advanced Testing
A/B & MULTIVARIABLE TESTING PROPOSITION TESTING
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Overall website performance Website visitors overview A/B test results Direct bookings
Reports
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Triggering
Powerful trigger set
Targeting
Advanced targeting methods and personalization
Testing
Data tracking and A/B or Multivariate Testing
✓ Improve Customer Engagement ✓ Increase Direct Bookings
Hotelchamp Solution
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✓ Next level intelligent hotel website layers ✓ Easy implementation and works with every website and booking engine ✓ Monthly reports ✓ Conversion specialists monitor, analyze and optimize
Hotelchamp Solution
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Try Hotelchamp now!
✓ More direct bookings ✓ Improved customer engagement ✓ Single line of code implementation ✓ Our conversion specialists will do the setup ✓ Fixed fee per month
EASY SETUP MORE DIRECT BOOKINGS IMPROVED CUSTOMER ENGAGEMENT
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Hassle Free Implementation
Start +5d
Kick-Off Meeting Script Implementation
+3d
Strategy & Campaign Plan
+5d
Configuration
+3d
Quality Control
Live
Monitoring, Analyzing & Optimization
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LOREM IPSUM SIT AMET
OFFICES The Netherlands
Johan Huizingalaan 763a, 1066 VH Amsterdam Ubbo Emmiussingel 21, 9711 BB Groningen
Germany
Warschauer Straße 58a, 10243 Berlin
Contact
T +31 (0)20 26 13 844 E welcome@hotelchamp.com W hotelchamp.com
Contact
Feel free to contact us
Philip Hyland
philip@hotelchamp.com +31 (0)20 26 13 844