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SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW - PowerPoint PPT Presentation

Oct 19, 2023 •248 likes •1.01k views

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia Threats of the online world Opportunity for the direct mail Where & how The best for the end 625 per click Source:

  1. SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia

  2. Threats of the online world Opportunity for the direct mail Where & how The best for the end

  4. 625 € per click

  5. Source: www.forbes.com

  6. Source: www.wordstream.com Average Average CPC CPA US$ 2.32 US$ 59.18 US$ 1.72 US$ 18.68

  8. 2% is the current Facebook’s organic reach?

  10. Source www.tune.com

  11. Source www.tune.com

  12. Source www.quicksprout.com

  14. Threats of the online world Opportunity for the direct mail Where & how The best for the end

  15. NEW ! NEW ! NEW ! NEW ! AdWords campaigns 2005 Retargeting campaigns Lookalike campaigns Facebook Ads relaunch 2013 In 2018?

  16. Direct mail cost (unit) Online ad cost (unit) 2005 2008 2011 2014 2017

  17. 0.30 € 10.00 €

  18. DIRECT MAIL BECOMES CHEAP IN COMPARISON

  22. DIRECT MAIL HAS ZERO OR LESS COMPETITION

  24. “Diversity leads to stability.” - Dan Kennedy

  26. DIRECT MAIL IS DIVERSIFICATION

  28. Source: www.forbes.com

  29. Source: www.forbes.com

  30. DIRECT MAIL GETS MORE ATTENTION

  31. Still thinking in Online and Offline terms?

  33. “Online and Offline are dead. Long live the new NO-Line Marketing” - Joost van Nispen

  35. DIRECT MAIL IS PART OF A MULTI-CHANNEL WORLD

  36. Threats of the online world Opportunity for the direct mail Where & how The best for the end

  37. Source: www.soyculto.com The sales funnel

  38. Source: www.delivra.com Automation ON & OFF +

  39. Source: www.soyculto.com The sales funnel Acquisiton direct mail

  42. Source: @techmarketerati

  44. Search “Unlock the box” on Google to discover the code

  45. Source: www.soyculto.com The sales funnel Lead nurturing direct mail

  47. PPC Display eMailings Direct Mail Print ads, Direct TV…

  50. Source: www.soyculto.com The sales funnel Loyalty direct mail

  60. Source: blog.paw-prints.com

  61. Source: blog.paw-prints.com

  62. Source: blog.paw-prints.com

  63. Source: blog.paw-prints.com

  64. Source: targetmarketing.com

  65. Source: targetmarketing.com

  67. 5.5 m

  68. Threats of the online world Opportunity for the direct mail Where & how The best for the end

  69. THE BEST DIRECT MAIL CAMPAIGN IN MY WHOLE PROFESSIONAL LIFE

  74. 2 out of 3

  75. HAPPY NEW… DIRECT MAIL Thanks! @gorkagarmendia

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