SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW - - PowerPoint PPT Presentation

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SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW - - PowerPoint PPT Presentation

Oct 19, 2023 248 likes •1.01k views

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia Threats of the online world Opportunity for the direct mail Where & how The best for the end 625 per click Source:

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SOMETHING NEW IN ONLINE? YES, DIRECT MAIL !

Direct Mail as a NEW source for online marketers

@gorkagarmendia

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Threats of the online world Opportunity for the direct mail Where & how The best for the end

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625€

per click

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SLIDE 5 Source: www.forbes.com
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Average

CPC

Average

CPA US$ 2.32 US$ 59.18 US$ 1.72 US$ 18.68

Source: www.wordstream.com
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2% is the current Facebook’s organic reach?

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Source www.tune.com

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Source www.tune.com

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Source www.quicksprout.com

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Threats of the online world Opportunity for the direct mail Where & how The best for the end

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NEW ! NEW !

AdWords campaigns 2005 Retargeting campaigns Lookalike campaigns Facebook Ads relaunch 2013 In 2018?

NEW ! NEW !

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Direct mail cost (unit) Online ad cost (unit) 2005 2008 2011 2014 2017

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0.30 € 10.00 €

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DIRECT MAIL BECOMES CHEAP IN COMPARISON

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DIRECT MAIL HAS ZERO OR LESS COMPETITION

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“Diversity leads to stability.”

  • Dan Kennedy
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DIRECT MAIL IS DIVERSIFICATION

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SLIDE 28 Source: www.forbes.com
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SLIDE 29 Source: www.forbes.com
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DIRECT MAIL GETS MORE ATTENTION

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Still thinking in Online and Offline terms?

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“Online and Offline are dead. Long live the new NO-Line Marketing”

  • Joost van Nispen
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DIRECT MAIL IS PART OF A MULTI-CHANNEL WORLD

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Threats of the online world Opportunity for the direct mail Where & how The best for the end

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SLIDE 37 Source: www.soyculto.com

The sales funnel

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SLIDE 38 Source: www.delivra.com

+ Automation ON & OFF

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SLIDE 39 Source: www.soyculto.com

Acquisiton direct mail The sales funnel

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SLIDE 42 Source: @techmarketerati
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Search “Unlock the box” on Google to discover the code

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SLIDE 45 Source: www.soyculto.com

Lead nurturing direct mail The sales funnel

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PPC Display eMailings Direct Mail Print ads, Direct TV…

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SLIDE 50 Source: www.soyculto.com

Loyalty direct mail The sales funnel

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SLIDE 60 Source: blog.paw-prints.com
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SLIDE 61 Source: blog.paw-prints.com
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SLIDE 62 Source: blog.paw-prints.com
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SLIDE 63 Source: blog.paw-prints.com
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SLIDE 64 Source: targetmarketing.com
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SLIDE 65 Source: targetmarketing.com
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5.5 m

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Threats of the online world Opportunity for the direct mail Where & how The best for the end

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THE BEST

DIRECT MAIL

CAMPAIGN IN MY WHOLE

PROFESSIONAL LIFE

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2 out of 3

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HAPPY NEW…

DIRECT MAIL

Thanks!

@gorkagarmendia