ParkFlag Implementation Presented by John Portillo, Parking Manager
ParkFlag Mission Statement Update Providing exceptional customer service to our customers by facilitating their parking experience. Honest and professional individuals dedicated to help the public find places and services in Flagstaff. Operations ➢ Key accomplishments ➢ Partnerships ➢ Challenges ➢ General state of the parking program
Responsibilities Staff ➢ 4 Parking Aides and a Parking Manger ➢ ParkFlag staff (unarmed police aides) Responsibilities • Employees of the Flagstaff Police Department. • Managed by the Economic Vitality Division. ➢ Parking regulations enforced by ParkFlag • Help maintain traffic flow. • Enhance public safety. • Manage limited parking resources.
Parking Aides Provide: ➢ Ambassadorship • Positive customer experience. • Fair application of regulations. Responsibilities • Downtown community resource. ➢ Compliance through Ambassador activities. • Citations are a last resort.
Parking Aides Provide: ➢ Visitor Assistance – provide directions and information to downtown visitors on local events. ➢ Security – A strong working relationships with police Responsibilities officers and store front personnel. ➢ Enforcement – Warnings and citations for non- compliance of Title 9 traffic code (Stopping, Standing, and Parking Restrictions).
Traffic Code Enforcement Title 9 Traffic Code Includes: • Parking on a Sidewalk. • Blocking a Driveway. • Parking within 15 feet of a Fire Hydrant. • Parking on a Crosswalk. Responsibilities • Parking beyond 18 inches from the curb. • Parking longer than permitted. • Parking outside the lines or markings. • Illegal use of handicapped parking. Statistics ( January – May 2018) • Warnings – 8,676 • Citations – 1,440
ParkFlag Manages • 1,000 Parking Permits • Employee North and South Permits. • Facility Specific Permit (F and C Permits). Responsibilities • Downtown Single-Family Resident Permits. • Downtown Resident Permits. • ParkFlag ecoPASS (T permits).
Program Improvements ➢ Enhanced instructions on kiosks. ➢ A second cash kiosk. ➢ Online permit applications. Responsibilities ➢ Monthly permits automatically renew. ➢ Improved process for contested tickets. ➢ Steering Committee guidance.
Partnerships Developed Flagstaff Police Department • Regular communication with Flag PD. • Staff attend trainings conducted by Flag PD. • ParkFlag presented operations and capabilities to Flag Responsibilities PD patrol staff. Flagstaff Downtown Business Alliance (FDBA) • Regular communication regarding public feedback to improve ParkFlag’s Policies and Procedures. • FDBA Clean Team working as additional parking ambassadors.
Residential Permit Program Neighborhood Outreach • Good Neighbor Coalition. • La Plaza Vieja Neighborhood Association. • Southside Neighborhood Association. Responsibilities • Upon request, any residents of Flagstaff interested in the parking program. Current Status • Three installed residential permitted areas: sections of Birch, Leroux, and Ashurst streets. • Pending installation, sections of Elm, Hillside, Dale, and Verde streets.
Residential Permit Program Future Outreach: ➢ Goal – Methods to inform Southside residents of the ParkFlag Residential Permit system. Responsibilities ➢ Proposals are being developed and reviewed for owners to be contacted on the Southside. ➢ ParkFlag has been working with the developers of the HUB to understand their parking needs in order to develop parking solutions.
Financials Actuals (FY2018 through April) • Revenue – $700,305 • Expense – $640,264 Statistics Responsibilities • Average weekly number of transactions – approx. 12K • Average weekly sales – approx. 23k • Projected year end Revenue – 1.2M • Weekend data – represents 50% of the needed parking management revenue. • Beginning of May, 2018 – 105,000 unique users.
Pending Changes Validation Codes ➢ Customers and Merchants purchase codes in advance and redeem at kiosks for validation. Kiosk Instructions ➢ ParkFlag is working to improve the on screen instructions. Responsibilities Lighted Key Boards ➢ ParkFlag has purchased lighted key boards to test on kiosks to improve lighting. Annual Permits ➢ Submit to Council to add annual permits to the Resident Permit Parking.
Challenges Kiosk Use “Credit Cards not working” ➢ Customer’s credit cards are damaged ➢ Insufficient funds ➢ Banking rules for fraud protection ➢ American Express is not accepted Responsibilities ➢ Customers “swipe” their card in the card reader instead of inserting it and leaving it in like a chip reader Use of online Portal ➢ Delayed response to service calls for improvement of back office software. ➢ Time committed by staff to “fix” the issues on a case by case basis. ➢ Regular communication with the vendor to improve the Portal.
Outcomes ➢ Available Parking – Park Flag regularly receives feedback from locals that they can find parking. ➢ Parking Aides have added to the visitor experience by providing directions to local restaurants, lodging, camping, events and Responsibilities businesses. ➢ Revenue set aside through April 2018 is $140,000 (20% set aside for future parking inventory) ➢ FDBA conducted a short online survey of 280 downtown business and property owners.
Policy Reviews Policy ➢ A One-year formal review will occur in October, 2018. Review Responsibilities ➢ ParkFlag, Steering Committee, and Stakeholders will conduct a one year review of operations to determine any non-operational (policy) changes that may be needed. ➢ ParkFlag has compiled a “feedback list” to evaluate and determine solutions to issues.
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