THE PENNSYLVANIA LOTTERY SCRATCH-OFF SALES ARE UP $139 MILLION FYTD - PowerPoint PPT Presentation

THE PENNSYLVANIA LOTTERY

SCRATCH-OFF SALES ARE UP $139 MILLION FYTD 3 0 % 2 4 % 2 5 % 2 0 % 1 5 % 1 2 % 1 0 % 6 % 5 % 0 % - 5 % $ 1 $ 2 $ 3 $ 5 $ 1 0 $ 2 0 $ 3 0 A L L T H E G R O W T H I S A T T H E $ 1 0 + P R I C E P O I N T S DRAMATIC SHIFT UPWARDS

$10 CASE STUDY and THE POWER OF PRIZE DISTRIBUTION PRIZE FUND DISTRIBUTION

SUPER $1,000 FRENZY (2015) VS. HIT $1,000 (2018) 3 5 % 3 0 % 2 5 % 2 0 % 1 5 % 1 0 % 5 % 0 % $10 $15 $20 $50 $100 $200 $400 $1,000 $2,000 $10,000 $300,000 H I T $ 1 , 0 0 0 PRIZE FUND DISTRIBUTION

COMBO WINS DELIGHT F I G H T B O R E D O M A N D P R E D I C T A B L E W I N P A T T E R N S COMBINATION WINS

A QUICK MULTI-BONUS MAKES UP A SIGNIFICANT PORTION OF PRIZE STRUCTURE OVERALL CHANCES OF GETTING ANY BONUS: 1 IN 28.88 QUICK BONUS OPPORTUNITIES

20 SHOOTING STAR w/ (($40 x 5) + ($20 x 15)) $500 21 SHOOTING STAR w/ ($20 x 20) $100 SYMBOL $500 Y OU GE T A Y OU GE T A 10 $50 x 10 $500 B ON US B ON US 2 $100 5X SYMBOL $500 1 $500 SYMBOL $500 Y OU GE T A 3 ($200 w/ $200 BURST) x 2 $100 SYMBOL $500 5 ($100 w/ $$$) x 2 ($100 SYMBOL) x 3 $500 B ON US Y OU GE T A 1 $500 w/ $$$ $500 B ON US 1 $500 $500 20 SHOOTING STAR w/ ($50 x 20) $1,000 23 SHOOTING STAR w/ (($40 x 15) + ($20 x 5)) ($100 SYMBOL) x 3 $1,000 10 $100 x 10 $1,000 Y OU GE T A 21 ($50 x 10) + ($40 x 10) $100 SYMBOL $1,000 B ON U S 2 $200 5X SYMBOL $1,000 2 $500 2X SYMBOL $1,000 2 ($500 SYMBOL) x 2 $1,000 QUICK BONUS OPPORTUNITIES 5 ($200 w/ $200 BURST) x 5 $1,000 5 ($500 w/ $$$) + ($200 w/ $$$) ($100 SYMBOL) x 3 $1,000

G O L D S P A R K L E I N K H O L O G R A P H I C P A P E R 1 4 % 3 T O 4 S A L E S I N C R E A S E G A M E C O U N T I N C R E A S E SPECIALTY INKS AND PRITING

BUT CAN GROW TO… POWER OF PROGRESSIVES

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