ORGANIC LOOSE LEAF TEA RESEARCH TARGET MARKET Advocates who think, - - PowerPoint PPT Presentation

ORGANIC LOOSE LEAF TEA

RESEARCH

TARGET MARKET

Advocates who think, shop and live “green.” 25-40 year old niche. Health conscious. Interested in organic products and being environmentally friendly. Anyone who is new to organic and all natural loose leaf tea.

COMPETITOR ANALYSIS

NUMI ORGANIC TEA Tea bags. Organic and fair trade certifjed. Recyclable cardboard. MIGHTY TEA LEAF Whole leaf tea in biodegradable tea bags. Biodegradable and recyclable cardboard boxes. High quality tea. THE REPUBLIC OF TEA Aluminum containers. Tea bags. Higher quality tea. Many varieties. All containers look different.

AWAKEN TEA COMPANY

HISTORY

We started Awaken Tea Company in 1991 in search of a better tea. Too much chemicals and pesticides are in other tea companies. Organic and all natural loose leaf tea. Direct and Fair Trade sourcing. Thorough supply chain audits. Values collaboration and diversity. All people should be paid an equitable wage. Conventional tea is treated with a broad range of agricultural chemicals. Most teas are air-dried without fjrst being washed. The fjrst time tea comes into contact with water is in our own cups. This means that any harmful chemicals used at the gardens are released in our cups along with the tea fmavor. We steer away from this.

PRODUCT CONCEPT

DESCRIPTION

All natural, Certifjed Organic and Certifjed Fair Trade loose leaf tea company. Committed to reducing the impact on our planet. Supports organic tea cultivation to deliver the highest quality. Harvest teas without chemical fertilizers, pesticides or herbicides. Preserve earth’s resources and protect the health of our farmers. This ensures that what is going into our bodies is 100% natural, made the way nature intended.

SUSTAINABLE ARGUMENT

Available for sale in supermarkets, specialty stores and all natural and organic stores. Travel will be important and will be driven with biodeisel trucks. Recyclable or repurposable aluminum tin containers.

PACKAGE DESIGN

MATERIALS 100% recyclable aluminum container. 100% recycled and 75% post consumer waste paper. Soy based ink emitting 0% VOCs and using 0% petroleum. Low-solvent adhesives. RECYCLE/REPURPOSE SUGGESTIONS Repurposable for tea, kitchen or food related purposes. Can be used for anything that needs to be airtight. Can be repurposed for storage. We urge consumers to recycle the container and label.

JASMINE ORGANIC GREEN TEA

WE ARE COMMITTED TO REDUCING THE IMPACT ON OUR PLANET.

JASMINE

WHY SHOULD I DRINK AWAKEN JASMINE?

DARJEELING ORGANIC BLACK TEA

WHY SHOULD I DRINK AWAKEN DARJEELING?

DARJEELING

WE ARE COMMITTED TO REDUCING THE IMPACT ON OUR PLANET.

CHINESE ORGANIC OOLONG TEA

WHY SHOULD I DRINK AWAKEN CHINESE OOLONG?

CHINESE OOLONG

WE ARE COMMITTED TO REDUCING THE IMPACT ON OUR PLANET.

IDENTITY DESIGN

BUTTERFLY Tea leaves as wings. Symbolism is referred to transformation. Soulful symbol.

ABRAHAM LINCOLN LEAGUE GOTHIC

FRANKLIN GOTHIC BOOK FRANKLIN GOTHIC MEDIUM FRANKLIN GOTHIC DEMI FRANKLIN GOTHIC HEAVY

PANTONE 520 U PANTONE 1245 U PANTONE 7489 U

STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

Good quality tea with concerns for a busy lifestyle. Modern and contemporary identity. No graphic confusion. The butterfmy is a reminder to make changes when the

• pportunity arises.

Consumers are able to purchase larger amounts of loose leaf tea in 4oz. or 16oz. bags, only online. Sustainable packaging. Holding two ounces of tea. We only sell loose leaf tea, which is a weakness and may harmful to consumers who like tea bags. Organic and fair trade certifjed loose leaf tea. Aluminum is sustainable and recyclable. Educated audience. Our tea is benefjcial to your health. We market the different minerals and vitamins in each tea that are most important. Size and amount of tea. It may not appeal to consumers who purchase loose leaf tea in bulk and drink a tremendous amount in a day or a week. Our tea is fairly expensive because of its high quality and that we do not have tea bags. All of our tea we sell is loose leaf.

ORGANIC LOOSE LEAF TEA

HANNAH PIERAGOSTINI