OPPORTUNITY DAY
Com7 Public Company Limited
OPPORTUNITY DAY Com7 Public Company Limited SALE 7,661MB GROWING - - PowerPoint PPT Presentation
OPPORTUNITY DAY Com7 Public Company Limited SALE 7,661MB GROWING UP Keeping the Momentum SALE NPAT 6,467MB 250MB 20% Growth in Sale NPAT 177MB QUARTER 1 2019 40% Growth in NPAT QUARTER 1 2018 ACCESSORIES Desktop 17% 19%
Com7 Public Company Limited
17% 10% 17% 3% 53%
19% 14% 51% 2% 14%
SALE
6,467MB
SALE
QUARTER 1 2018 SMARTPHONE
SAMSUNG, HUAWEI, OPPO, VIVO AND APPLE
Desktop
RAM, VGA, MAINBOARD, ETC.
LAPTOP
ACER, ASUS, DELL, LENOVO, HP, AND APPLE
TABLET
SAMSUNG, HUAWEI, AND APPLE
Keeping the Momentum 2
ACCESSORIES
Speaker, Headphone, Powerbank, and ETC.
QUARTER 1 2019 20% Growth in Sale
NPAT 177MB
NPAT 250MB
QUARTER 1 2018 VS QUARTER 1 2019 3
MOBILE PHONE ACCESSORIES TABLET LAPTOP DESKTOP
19% 14% 51% 2% 14%
SMARTPHONE
SAMSUNG, HUAWEI, OPPO, VIVO AND APPLE
Desktop
RAM, VGA, MAINBOARD, ETC.
LAPTOP
ACER, ASUS, DELL, LENOVO, HP, AND APPLE
TABLET
SAMSUNG, HUAWEI, AND APPLE
ACCESSORIES
Speaker, Headphone, Powerbank, and ETC.
COMMERCIAL RETAIL ONLINE BNN.IN.TH SERVICE TRUE SHOP & iCare
Retail Specialize with Full Loop Experience 4
5
COMMERCIAL RETAIL ONLINE BNN.IN.TH SERVICE TRUE SHOP & iCare
Retail Specialize with Full Loop Experience 6 READY TO FLY COMMERCIAL 400M EDUCATION 500M
2018
Q2 ACQUISITION EDUCATION TEAM Q4 ACQUISITION COMMERCIAL TEAM
2017
LAUNCHED BANANA BUSINESS
2016
COMMERCIAL RETAIL ONLINE BNN.IN.TH SERVICE TRUE SHOP & iCare
Retail Specialize with Full Loop Experience
Great things are not done by impulse, but by a series of small things brought together.
7
8
End of Quarter 1 2018 70 Shops End of Quarter 1 2019 92 Shops
COMMERCIAL RETAIL ONLINE BNN.IN.TH SERVICE TRUE SHOP & iCare
Retail Specialize with Full Loop Experience
“9 different brands only in Retail industry with 75 Provinces Coverage and More than 600 stores countrywide”
10
11
10% SAME STORE GROWTH
MULTI-BRAND SHOP
14% SAME STORE GROWTH
APPLE AUTHORIZED RESELLER
11% SAME STORE GROWTH
Brand Shop All STORE
11% SAME STORE GROWTH
15% GROWTH
12
39% 102% 76% 0%
APPLE ACCESSORIES
IPAD
APPLE WATCH
MAC
IPHONE
13 January YoY Growth February YoY Growth
Quarter 1 YoY Growth
March YoY Growth
iPhone N iPhone N-
SMARTPHONE
SAMSUNG, HUAWEI, OPPO, VIVO AND APPLE
QUARTER 1 2018 VS QUARTER 1 2019 14
MOBILE PHONE ACCESSORIES TABLET LAPTOP DESKTOP
19%
14% 51% 2% 14%
LAPTOP
ACER, ASUS, DELL, LENOVO, HP, AND APPLE
Desktop
RAM, VGA, MAINBOARD, ETC.
TABLET
SAMSUNG, HUAWEI, AND APPLE
ACCESSORIES
Speaker, Headphone, Powerbank, and ETC.
15
Notebook
Gaming Notebook 21% Thin-Light Notebook 85%
Rank Category Growth 1 Gaming Gear 191% 2 Internet Of Thing 190% 3 A 79% 4 B 69% 5 C 56% 6 D 36% 7 E 30% 8 F 30% 9 G 23% 10 H 22%
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We're glad you're here
Mobile Gaming
Game Console
D.I.Y
Rank Category Growth 1 Gaming Gear 191% 2 Internet Of Thing 190% 3 A 79% 4 B 69% 5 C 56% 6 D 36% 7 E 30% 8 F 30% 9 G 23% 10 H 22%
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20
2.2 million Unit sale in Q1 2019, 40% Growth
724,000 is the number of our customer come to visit us during Q1 2019 , 20% Growth
Average price per bill surge up to 8,720 equal to 10% growth
Number of Unit Sale Number of Customer Average Price / Bill
21
22
10% SAME STORE GROWTH
MULTI-BRAND SHOP
14% SAME STORE GROWTH
APPLE AUTHORIZED RESELLER
11% SAME STORE GROWTH
Brand Shop All STORE
11% SAME STORE GROWTH
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FREE! Discount Coupon by BNN & STUDIO 7
Studio 7 provide FREE! COUPON
FREE! COUPON Banana provide Training Course for MAC
Studio7
Eco System
FREE! Discount Coupon by iCare to convince customer comeback to Shop
Products Upgrade Cycle Products Upgrade Cycle / NPI Promotion Offering
Promotion Offering
Training Services and Supports
Customer’s BNN, Studio 7
Accessories and Solutions
Accessories and Solutions
CUSTOMER JOURNEY
PLUS
บรีการตรวจเช่คสภาพเครื้อง พร๊อมทิความสะอาด อบโอโซนและอโรม้า
ที้ Studio 7 83 สาขา (ยกเว๊น U-Store) ระบบ iOS 20 รายการ
ที้ BaNANA 158 สาขา / Bkk 36 สาขา ระบบ iOS 20 รายการ / Android 29 รายการ ทูกวานศูกรํ - เสารํ (เวลา 14.00 - 17.00 น.)
ทูกวานเสารํ-อาทีตยํ (เวลา 14.00 - 17.00 น.)
Tray Mobile Check-up
Operation
Communication Plan
In-Store Media
ป๊าย A1
Communication Plan
In-Store Media
Communication Plan
In-Store Media
Report Activity ( BaNANA & BKK)
More than
has joined this program country wide
31
Operating System iOS 28% Android 72%
Price Range >15,000 20% 7,500-15,000 52% <7,500 28%
Error 82% 3% 5% 10%
Screen Problem Camera Problem Speaker Problem Perfect condition
Model Capacity COM7 Competitor A % iPhone 7 32GB 6,000 4,500 33% iPhone 7 128 GB 7,300 5,200 40% iPhone 7 Plus 128 GB 11,300 8,000 41% iPhone 8 Plus 128 GB 16,000 12,800 25% iPhone 8 Plus 256 GB 17,000 13,500 26% iPhone X 128 GB 18,500 15,000 23% iPhone X 256 GB 19,300 16,500 17%
Trade for BTB Trade for iPhone Trade for iPad
12% 85% 3%
2%
First Launch
Second phase
Third Phase Fourth Phase
10 Main shop in Studio7 & Banana
Q3’ 2018
Extended to APR tier 2 and AAr tier 1
Q4’ 2018
Start to trade mid with 10 Focus shop
Q1’ 2019
all shop join with Auction system for the best price
Q2’ 2019
2019 Let’s go
32% 66 store
207 Store
11% 23 store 10% 20 store 15% 31 store 18% 37 store 14% 30 store
100 Store 139 Store
29% 29 store 15% 15 store 26% 36 store 14% 14 store 12% 12 store 14% 19 store 17% 17 store 13% 13 store 14% 19 store 14% 19 store 19% 27 store 14% 19 store
30% 14% 14% 18% 11% 13%
BKK Perimeter Central North North E East South Update Q1-19
BNN in province
: 1 Amnat-chareun, 2 Narathiwas, 3 Singburi 4 Ranong, 5 Trad, 6 Nongbua-lamphu
UPC Ampher1 45% 26 store Perimeter 1% 1 store UPC Ampher2 54% 32 store
City
Perimeter 1%
1 store
Central 15%
9 store
North 19% 11 store North E 38%
22 store
South 26%
15 store
East 1%
1 store
59 Branch 40 Province
January 47 Stores
February 52 Stores
branch
32 9 22
140 210
Other
100
What new store in 2019 ?
Gaming New concept store
New in 2019
Internet of thing Mobile Accessory
Take your small business to the next level