On One Sm e Smal all l St Step ep A Day of Outdoor Arts in - - PowerPoint PPT Presentation

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On One Sm e Smal all l St Step ep A Day of Outdoor Arts in - - PowerPoint PPT Presentation

Sep 24, 2022 558 likes •1.2k views

On One Sm e Smal all l St Step ep A Day of Outdoor Arts in Coventry #OAUK19 Ma Makin ing g Th The Cas e Case 1 e 1 OutdoorArtsUK & Alan Richardson Surge More info: th thea eaud udien ienceag ceagency. ency.org org

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On One Sm e Smal all l St Step ep

A Day of Outdoor Arts in Coventry #OAUK19

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Ma Makin ing g Th The Cas e Case 1 e 1

OutdoorArtsUK &

Alan Richardson Surge

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More info:

th thea eaud udien ienceag ceagency. ency.org

  • rg

Outdoor Arts Audience Agency Report

Fea eatur ture: e: Attracting audiences other artforms cannot reach Ca Case e in n Poi

  • int:

nt: Without Walls Associate Touring Network In Inter erna nati tional

  • nal Agent:

ent: Outdoor Arts above & beyond audience development

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On One Sm e Smal all l St Step ep

A Day of Outdoor Arts in Coventry #OAUK19

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Ma Maki king ng Th The Cas e Case 2 e 2

Ajay Chhabra

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Mela (n) Sanskrit

“to gather” “to blend” “to meet”

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“So what’s all the fuss about?”

Mela

clearly means something to many thousands of people and we are keen to understand what that is

Melas

highlight the delights and challenges of

  • ur shared cultural identity, Melas are a

welcoming place in which different ethnic and cultural communities can come together

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Visible

We make Mela audiences

Make and commission incredible shows for families and communities Capture Mela data

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Mela Partnership works with

artists, arts organisations, arts centres, CPP’s, local authorities, volunteers, local businesses, schools, colleges, families and communities

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500,000

Over 30 years

people annually attend, for many of whom the Mela may be the only arts event they visit

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SLIDE 18 HULL GRAVESHAM NEWCASTLE MIDDLESBROUGH SANDWELL & BIRMINGHAM BOURNEMOUTH TUNBRIDGE WELLS CRAWLEY LUTON SOUTHAMPTON BRADFORD PRESTON MANCHESTER PENRITH BLACKBURN COVENTRY

THE SPREAD OF OUR NETWORK THROUGHOUT THE UK

LONDON
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71% 71%

OF AUDIENCES ARE AGED 16-44

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553 553

PROFESSIONAL ARTISTS PERFORMED

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317 317

COMMUNITY GROUPS TOOK PART

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561 561

INTEGENERATIONAL VOLUNTEERS TOOK PART

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Mela Partnership social media campaign reached

people

997k 997k

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Presented productions with

9 28

performances

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69% 69%

OF ATTENDERS WERE FROM BAME BACKGROUNDS

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67% 67%

ATTENDED JUST 1 ARTS EVENT OVER THE PAST YEAR – THE LOCAL MELA

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More info:

nu nutk tkhut hut.co.u .co.uk

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On One Sm e Smal all l St Step ep

A Day of Outdoor Arts in Coventry #OAUK19

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Ma Makin ing g Th The Cas e Case 3 e 3

Graham Callister Birmingham Hippodrome

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Overview

  • Funded by ACE since 2015
  • Managed by FESTIVAL.ORG
  • International outdoor arts

experiences coupled with targeted engagement activities

  • By 2018 over 180,000+

people have benefitted from the programme in some of the least arts-engaged areas in the country

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Im Impact - Qualitative

Audiences, participants and stakeholders frequently reference:

  • A transformation of people’s perceptions
  • f the places in which they live and work
  • Enhanced feelings of pride that their

town or city is hosting an international arts event

  • A greater understanding of people from

different cultures

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Im Impact – Qualitative

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Im Impact – Quantitative*

15 productions, 45 performances 9,853 participants, 171,081 audiences 45% low arts engagers (17% Nat) 78% felt pride in local area

*2015 - 2018 figures

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Case Study

Summer in Southside - Birmingham Hippodrome

  • In 2018 French artist Olivier Grossetete

commissioned to create a giant cardboard Chinese Arch located in the city’s China Town

  • Project built on several previous outdoor arts

projects engaging local Chinese community

  • 21 box-building workshops were delivered in a

local Chinese restaurant venue, Huan Gate, with over 400 participants drawn from Chinese community, Open Theatre, BOA, local schools, Hipp staff, patrons & volunteers

  • Further 1,500 participants helped raise the

arch which was enjoyed by festival audiences in excess of 5,000+

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April Hansson +1 23 987 6554 april@www.proseware.com www.proseware.com

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More info:

fe fest stiva ival.org l.org/gl /global

  • bal-stre

streets ets

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On One Sm e Smal all l St Step ep

A Day of Outdoor Arts in Coventry #OAUK19

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Th The S e Story

  • ry of
  • f a Sho

a Show

Jane Hytch | Claire Maddocks | Lou Lomas | Orit Azaz

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Click to watch Bridge - Three Amazing Days In Coventry:

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Martin Sutherland

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One Small Step

A Day of Outdoor Arts in Coventry #OAUK19