Nicolas Driesen Chief Technical Sales Expert THANK YOU - - PowerPoint PPT Presentation

Nicolas Driesen Chief Technical Sales Expert

THANK YOU

nicolas.driesen@huawei.com

EE 5G：Launched on May 22nd.

• On May 22nd, EE announced the launch of 5G in the UK,as well as

new 5G plans, and 5G device.

• 5G service to be live on 30th May in six cities:



London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester

• 5G deployment plan: 100+ new 5G sites per month:



2019: Bristol, Coventry, Leicester, Nottingham, Sheffield, Liverpool, Hull, Leeds, Newcastle and Glasgow,



2020: Aberdeen, Cambridge, Derby, Gloucester, Peterborough, Plymouth, Portsmouth, Southampton, Worcester and Wolverhampton

• New 5G Smart plans launching (pre-order from May 22nd)



Samsung (Galaxy S10 5G), OnePlus (7 Pro 5G), Oppo (Reno 5G), LG (V50 ThinQ)

• 5G Partnerships



Google: Startups Campus in London



Niantic: Harry Potter Wizards Unite (AR Game) EXCLUSIVE

EE 5G Strategy

• 5G rollout + 4G improvements
• eMBB experience. Faster, greater

capacity, more reliable.

• 1500 5G sites by end of 2019

Phase 1： 2019-2022 Phase 2： 2022 Phase 3： 2023+

• URLLC
• Network Slicing, multi Gbps speeds
• Will enable critical applications such as

real-time traffic mgmt

• 5G Core Network
• New Spectrum + New Chipset

capabilities

• Convergence: Fixed + Mobile + WiFi

5G Rollout Plan:16 cities and 1500 sites in 2019

2019.5.30 Launch

1. London, 2. Cardiff, 3. Edinburgh, 4. Belfast, 5. Birmingham, 6. Manchester 1. Bristol, 2. Coventry, 3. Leicester, 4. Nottingham, 5. Sheffield, 6. Liverpool, 7. Hull, 8. Leeds, 9. Newcastle,

• 10. Glasgow

1. Aberdeen, 2. Cambridge, 3. Derby, 4. Gloucester, 5. Peterborough, 6. Plymouth, 7. Portsmouth, 8. Southampton, 9. Worcester,

• 10. Wolverhampton

2019 2020

• Busiest places in cities first, outdoor first, indoor

trials starting later this year

• 1500 sites by the end of 2019

5G Device: Smartphone + MiFi + Home Router

Mobile Smart plan on May 30th Mobile broadband on June WiFi plan

Device £100 50GB £50 100GB £75

Huawei Confidential 7

BT/EE 5G is Launched, The first 5G in the UK

• Start with the UK’s 6 cities: London Edinburgh Belfast Cardiff

Birmingham Manchester

EE launched the first 5G commercial network in the UK.

• 5G Services：eMBB Tariff，5G Sim Only Tariff (5G FWA to

be released on July)

• 5G Smartphone:

OnePlus 7 Pro 5G Samsung S10 5G Oppo Reno 5G LG (V50 ThinQ)

BBC 5G broadcast UK's 1st live news broadcast over 5G 5G users test 4G vs 5G 510Mbps vs 81Mbps Scottish government minister （Energy, Connectivity and the Islands) explains how 5G will help to transform Scotland Cardiff, the capital of Wales : 5G is such an opportunity for Cardiff and will enable Cardiff to be more and more competitive in global market

⚫ 5G Broadcast of BBC and 4G 5G Speed Test ⚫ 5G attracted great attention from the political and media

Tariff plan with sim only and device contract

Type Data Price Device cost Benefits included contracts Type Data Price Device cost Benefits included contracts Sim only 20 GB 32

• 1. 2 swappable benefits
• 2. unlimited minutes and texts

12 months Sim only 20GB 21

• 1. no swappable benefits
• 2. unlimited minutes and texts
• 3. Up to 60Mbps data speed

12 months 40 GB 37

• 12 months

25GB 23

• 12 months

60 GB 47

• 12 months

50GB 27

• 12 months

S10 Phone contract 10GB 69 130

• 1. 2 swappable benefits
• 2. unlimited minutes and texts
• 3. update anytime

24 months 10GB 74 30 24 months S10 Phone contract 10GB 69 10

• 1. 1 swappable benefits
• 2. unlimited minutes and texts
• 3. update anytime

24 months 30 GB 79 10 24 months 30 GB 74 10 24 months 60 GB 84 10 24 months 60 GB 79 10 24 months 120 GB 89 10

• 1. 3 swappable benefits
• 2. unlimited minutes and texts
• 3. update anytime

24 months 100 GB 84 10

• 1. 2 swappable benefits
• 2. unlimited minutes and texts
• 3. Update anytime

24 months

5G Smart Plan 4G Plan

swappable benefits

Music Data Pass Video Data Pass BT Sport HDR

Exclusive to 5G plans

Roam Further

costs £7.99/month costs £8.99/month costs £15/month costs £10/month Stream and listen to your favorite music

• n apps like Apple

Music and many more without using up your data allowance Stream from your favorite film, TV and sports apps such as Netflix, BT Sport and more without worrying about using up your data allowance Get stuck in to the best live and on demand sport from the Premier League, Champions League and much more

• n your phone with the

BT Sport app Use your minutes, texts and data allowance at no extra cost in the USA, Australia, Canada, New Zealand and Mexico.

Only £5 monthly price increase with device-bundled Plan

Traffic（GB） Price（GBP） 32 47 37 21 27 23 5G 4G Traffic（GB） Price（GBP） 74 79 84 89 69 69 74 79 84 5G 4G

4G/5G Comparison for Sim-only Plan 4G/5G Comparison for Samsung S10 Contract Plan 5G sim only tariff: 3 types plan 5G Compare to 4G:

• 50% increase for price
• 1 more swappable benefit

5G device-bundled tariff: 5 types plan 5G Compare to 4G:

• Same 5G device, only £5 increase for monthly
• data. It could boost the subscribers upgrading to

5G as soon as possible.

• 1 more swappable benefit

Huawei Confidential 10

BT/EE 5G Tariff Package Overview

⚫ New Swappable Benefits

• Music Data Pass
• Video Data Pass
• BT Sport Stream
• Roam Further

⚫ 5G to be released on June with Huawei CPE Pro ⚫ SIM-Only Tariff

• 20GB： £ 32
• 120GB: £ 52

⚫ Smartphone Tariff

• 10GB £74 (4G: £69 )
• 30GB £79 (4G: £74 )
• 60GB £84 (4G: £79 )
• 120G £89

4G Plan 5G Plan ⚫ 5G MiFi （HTC 5G Smart Hub）

• 首付£ 100
• 50GB £ 50
• 100 GB £75

4 Swappable Benefits

Music Pass, Video Pass, HDR BT Sport, Boam Pass

Huawei Confidential 11

SS S10 One Plus 7 Pro OPPO Reno LG V50 Thin Q 5G 4G 5G 4G 5G 4G 5G 4G 10GB £74 £69 £64 £59 £59 £54 £74 £69 30GB £79 £74 £69 £64 £64 £59 £79 £74 60GB £84 £79 £74 £69 £69 £64 £84 £79 120GB £89 £79 £74 £89

⚫ Comparison of tariff packages for four types of 5G mobile phones

（ 24 months Period ）

BT/EE 4G/5G Tariff Package Comparison

The features of the 5G package are as follows:

⚫

• 1. 5G package 10 GB is started, and the equivalent traffic is 5£ higher than that of 4G.

⚫

• 2. 5G A maximum of three Benefits(120 GB packages) can be selected.

Under the same traffic, the 5G can select two Benefits in the four user Benefits packages, and the 4G can select one Benefit. The low-end 4G package whose price is lower than 10 GB has no Benefit. ⚫

• 3. 5G exclusive package: Maximum 120 GB package

⚫

• 4. 5G exclusive rights: HDR BT Sport (*HDR: High-Dynamic Range, high dynamic range image, providing a better dynamic range

and image details of the video) ⚫ 4G/5G Swappable Benefits Comparison

5G 2 Benefits can be selected 4G 1 Benefits can be selected 4G No Benefits in low-end 4G package

Huawei Confidential 12

40 44 59 64 64 69 69 74 74 79 1 4 10 10 30 30 60 60 100 120

Package GB Price

+15% ARPU

The 5G upgrade package is cheaper than the 4G package and free video package, which attracts users to upgrade. example： 5G Tariff（30G + Video Pass = 69£） 4G Tariff（10G + Video Pass = 59+14 = 73£） +14 £ User upgrade

0,6 2,7 7,6 8,9 14,4 240p 360p 480p 720p 1080p

UK Single Video Play Duration (min)

Source: Conviva 2018

• Users prefer HD videos. More than 70% MBB services are

1080p videos.

• The unique sports live broadcast and video free

rights of the 5G package attract users to purchase.

Video Service is the Focus of 5G, It can promote ARPU increase by more than 15% in the cross-grade upgrade.

⚫ 5G Unique Video Benefits Become the Key to Promoting 5G ⚫ Cross-grade tariff package upgrade effectively promotes the increase of ARPU.

Video Pass HDR BT Sport

Huawei Confidential 13

London Edinburgh Belfast Cardiff Birmingham Manchester

• In the early stage of EE coverage, 5G services

were launched in six cities, and 16 cities were brought online at the end of 1919. 5G The early coverage is limited.

50G 60G 60G 60G 27£ 47£ 69£ 74£ SIM only：12 Months With Smartphone：24 Months

+70% price +7% price Focus on long term contract binding user： compared with 4G, long term contract binding tariff of mid-high end have more attractive, and it can reduce the churn-rate of mid-high end user

5G Coverage is Limited, and the high-end contracts are bound to high-end users.

⚫ 5G eMBB&FWA services in important areas of six cities. ⚫ 5G mid-range and high-end packages are more attractive and are bound to high-end customers.

Video Pass HDR BT Sport

4G 4G 5G 5G

Huawei Confidential 14

5G Services -- AR/VR

AR Gaming： Niantic’s Harry Potter: Wizards Unite

⚫ EE and Niantic collaborated on Harry Potter's latest AR game, Harry Potter: Wizards Unite, to be released in the second half of 1919. ⚫ EE users can access the exclusive Wizard Unite, and the Wizard Unite will include optional functions for 5G players, such as interactions between players.

AR/VR live TV: Augmented reality & virtual reality sports live broadcast

⚫ In the 2019 Wembley Cup Final, EE cooperates with Visualize to carry out live streaming of AR and VR in the upstream direction through 5G and record publicity advertisements. ⚫ The live broadcast uses six 360 live cameras in the stadium. Five of them are fixed, one is mobile and handheld, and the other is the camera that overlooks the stadium, which allows viewers to overlook the stadium. ⚫ EE shows the demonstration on BT Consumer Live 2019 and plans to bring it to other 5G cities in the UK. *The AR/VR service is not released. AR game is expected to go online on 2019H2. .

Huawei Confidential 15

⚫ EE is launching the first 5G FWA service in the UK to provide customers with home connection selection. ⚫ EE uses Huawei CPE Pro to display 5GEE Home in its consumer live activities. ⚫ EE's 5G FWA service speed exceeds the fixed home broadband service, which is applicable to games, streaming media, video calls, and 4K download. ⚫ The 5G FWA service will be launched in June. ⚫ EE is launching a 5GEE MiFi with HTC 5G Hub, first paying 100 pounds, 50 GB data per month, 50 pounds a month, or 75 pounds a month, and 100 GB data per month.

CPE Pro

5G Services -- 5G Home&5G MIFI