Nicolas Driesen Chief Technical Sales Expert THANK YOU - PowerPoint PPT Presentation

Nicolas Driesen Chief Technical Sales Expert

THANK YOU nicolas.driesen@huawei.com

EE 5G ： Launched on May 22nd. • On May 22nd, EE announced the launch of 5G in the UK,as well as new 5G plans, and 5G device. • 5G service to be live on 30th May in six cities: London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester  • 5G deployment plan: 100+ new 5G sites per month: 2019: Bristol, Coventry, Leicester, Nottingham, Sheffield, Liverpool, Hull, Leeds,  Newcastle and Glasgow, 2020: Aberdeen, Cambridge, Derby, Gloucester, Peterborough, Plymouth,  Portsmouth, Southampton, Worcester and Wolverhampton • New 5G Smart plans launching (pre-order from May 22nd) Samsung (Galaxy S10 5G), OnePlus (7 Pro 5G), Oppo (Reno 5G), LG (V50 ThinQ)  • 5G Partnerships Google: Startups Campus in London  Niantic: Harry Potter Wizards Unite (AR Game) EXCLUSIVE 

EE 5G Strategy Phase 1 ： 2019-2022 Phase 2 ： 2022 Phase 3 ： 2023+ 5G rollout + 4G improvements 5G Core Network URLLC • • • eMBB experience. Faster, greater New Spectrum + New Chipset Network Slicing, multi Gbps speeds • • • capacity, more reliable. capabilities Will enable critical applications such as • 1500 5G sites by end of 2019 Convergence: Fixed + Mobile + WiFi real-time traffic mgmt • •

5G Rollout Plan:16 cities and 1500 sites in 2019 • Busiest places in cities first, outdoor first, indoor trials starting later this year • 1500 sites by the end of 2019 2019.5.30 2019 2020 Launch 1. London, 1. Bristol, 1. Aberdeen, 2. Cardiff, 2. Coventry, 2. Cambridge, 3. Edinburgh, 3. Leicester, 3. Derby, 4. Belfast, 4. Nottingham, 4. Gloucester, 5. Birmingham, 5. Sheffield, 5. Peterborough, 6. Manchester 6. Liverpool, 6. Plymouth, 7. Hull, 7. Portsmouth, 8. Leeds, 8. Southampton, 9. Newcastle, 9. Worcester, 10. Glasgow 10. Wolverhampton

5G Device: Smartphone + MiFi + Home Router Mobile Smart plan on May 30th Mobile broadband on June WiFi plan Device £100 50GB £50 100GB £75

BT/EE 5G is Launched, The first 5G in the UK ⚫ 5G Broadcast of BBC and 4G 5G Speed Test BBC 5G broadcast 5G users test 4G vs 5G UK's 1st live news broadcast over 5G 510Mbps vs 81Mbps EE launched the first 5G commercial network in the UK. ⚫ 5G attracted great attention from the political and Start with the UK’s 6 cities: London Edinburgh Belfast Cardiff • media Birmingham Manchester 5G Services ： eMBB Tariff ， 5G Sim Only Tariff (5G FWA to • be released on July) • 5G Smartphone: Scottish government minister （ Energy, Cardiff, the capital of Wales : 5G is such LG (V50 ThinQ) Samsung S10 5G Oppo Reno 5G OnePlus 7 Pro 5G an opportunity for Cardiff and will Connectivity and the Islands) explains enable Cardiff to be more and more how 5G will help to transform Scotland competitive in global market 7 Huawei Confidential

Tariff plan with sim only and device contract 5G Smart Plan 4G Plan Device Device Type Data Price Benefits included contracts Type Data Price Benefits included contracts cost cost 20 GB 32 - 12 months 20GB 21 - 12 months 1. no swappable benefits 1. 2 swappable benefits 40 GB 37 - 12 months Sim only 25GB 23 - 2. unlimited minutes and texts 12 months Sim only 2. unlimited minutes and texts 50GB 27 - 3. Up to 60Mbps data speed 12 months 60 GB 47 - 12 months 10GB 69 130 24 months 1. 2 swappable benefits 10GB 74 30 24 months 10GB 69 10 24 months 1. 1 swappable benefits 2. unlimited minutes and texts 30 GB 79 10 24 months 30 GB 74 10 2. unlimited minutes and texts 24 months S10 Phone 3. update anytime 60 GB 84 10 24 months S10 Phone 60 GB 79 10 3. update anytime 24 months contract contract 1. 3 swappable benefits 1. 2 swappable benefits 120 GB 89 10 2. unlimited minutes and texts 24 months 100 GB 84 10 2. unlimited minutes and texts 24 months 3. update anytime 3. Update anytime swappable benefits BT Sport HDR Music Data Pass Video Data Pass Roam Further Exclusive to 5G plans costs £7.99/month costs £8.99/month costs £15/month costs £10/month Stream and listen to Stream from your favorite Get stuck in to the best Use your minutes, your favorite music film, TV and sports apps live and on demand texts and data on apps like Apple such as Netflix, BT Sport sport from the Premier allowance at no extra Music and many and more without League, Champions cost in the USA, more without using worrying about using up League and much more Australia, Canada, up your data your data allowance on your phone with the New Zealand and allowance BT Sport app Mexico.

Only £5 monthly price increase with device-bundled Plan 4G/5G Comparison for Sim-only Plan 4G/5G Comparison for Samsung S10 Contract Plan Traffic （ GB ） Traffic （ GB ） 89 47 84 27 37 79 84 23 32 21 4G 79 4G 74 5G 5G 74 69 69 Price （ GBP ） Price （ GBP ） 5G device-bundled tariff: 5 types plan 5G sim only tariff: 3 types plan 5G Compare to 4G: 5G Compare to 4G: • • Same 5G device, only £5 increase for monthly 50% increase for price • data. It could boost the subscribers upgrading to 1 more swappable benefit 5G as soon as possible. • 1 more swappable benefit

BT/EE 5G Tariff Package Overview ⚫ 5G MiFi （ HTC 5G Smart Hub ） ⚫ Smartphone Tariff ⚫ SIM-Only Tariff 首付 £ 100 • 20GB ： £ 32 • • 10GB £74 (4G: £69 ) • 30GB £79 (4G: £74 ) • 120GB: £ 52 • 50GB £ 50 • • 60GB £84 (4G: £79 ) 100 GB £75 • 120G £89 ⚫ New Swappable Benefits 4G Plan 5G Plan 4 Swappable Benefits • Music Data Pass Music Pass, • Video Data Pass Video Pass, • BT Sport Stream HDR BT Sport, • Roam Further Boam Pass ⚫ 5G to be released on June with Huawei CPE Pro 10 Huawei Confidential

BT/EE 4G/5G Tariff Package Comparison ⚫ Comparison of tariff packages for four types of 5G mobile phones ⚫ 4G/5G Swappable Benefits Comparison （ 24 months Period ） SS S10 One Plus 7 Pro OPPO Reno LG V50 Thin Q 5G 4G 5G 4G 5G 4G 5G 4G £74 £69 £64 £59 £59 £74 £69 £54 5G 4G 4G 10GB 2 Benefits can 1 Benefits can No Benefits £79 £74 £69 £64 £64 £59 £79 £74 30GB be selected be selected in low-end 4G £84 £79 £74 £69 £69 £64 £84 £79 60GB package £89 £79 £89 £74 120GB The features of the 5G package are as follows: ⚫ 1. 5G package 10 GB is started, and the equivalent traffic is 5£ higher than that of 4G. ⚫ 2. 5G A maximum of three Benefits(120 GB packages) can be selected. Under the same traffic, the 5G can select two Benefits in the four user Benefits packages, and the 4G can select one Benefit. The low-end 4G package whose price is lower than 10 GB has no Benefit. ⚫ 3. 5G exclusive package: Maximum 120 GB package ⚫ 4. 5G exclusive rights: HDR BT Sport (*HDR: High-Dynamic Range, high dynamic range image, providing a better dynamic range and image details of the video) 11 Huawei Confidential

Video Service is the Focus of 5G, It can promote ARPU increase by more than 15% in the cross-grade upgrade. ⚫ Cross-grade tariff package upgrade effectively ⚫ 5G Unique Video Benefits Become the Key to Promoting 5G promotes the increase of ARPU. Video HDR Pass BT Sport UK Single Video Play Duration (min) Source: Conviva 2018 Price +15% ARPU 14,4 79 User upgrade +14 £ 74 74 8,9 69 69 7,6 64 64 59 2,7 0,6 44 40 240p 360p 480p 720p 1080p • Users prefer HD videos. More than 70% MBB services are 1080p videos. Package 1 4 10 10 30 30 60 60 100 120 GB The 5G upgrade package is cheaper than the 4G package and free video package, which attracts users to upgrade. example ： • The unique sports live broadcast and video free 5G Tariff （ 30G + Video Pass = 69£ ） rights of the 5G package attract users to purchase. 4G Tariff （ 10G + Video Pass = 59+14 = 73£ ） 12 Huawei Confidential

5G Coverage is Limited, and the high-end contracts are bound to high-end users. ⚫ 5G mid-range and high-end packages are more ⚫ 5G eMBB&FWA services in important areas of attractive and are bound to high-end customers. six cities. Video HDR +7% price 74 £ Pass BT Sport London 69 £ +70% price Edinburgh 47 £ Belfast Cardiff 27 £ Birmingham Manchester 4G 5G 4G 5G • In the early stage of EE coverage, 5G services 50G 60G 60G 60G were launched in six cities, and 16 cities were SIM only ： 12 Months With Smartphone ： 24 Months brought online at the end of 1919. 5G The early Focus on long term contract binding user ： compared with 4G, coverage is limited. long term contract binding tariff of mid-high end have more attractive, and it can reduce the churn-rate of mid-high end user 13 Huawei Confidential