HI, WERE THE SALES & MARKETING TEAM Cody Griffith, Sales & - - PowerPoint PPT Presentation

▶

Oct 27, 2022 374 likes •549 views

HI, WERE THE SALES & MARKETING TEAM Cody Griffith, Sales & Marketing Director Rachel Mills, Sales Manager Rachel Barbieto, Sales Manager Julie Brown, Sales Manager Erin Jonsson, Partner Services Sales Manager 2018 Strategy

SLIDE 1

HI, WE’RE THE SALES & MARKETING TEAM

Cody Griffith, Sales & Marketing Director Rachel Mills, Sales Manager Rachel Barbieto, Sales Manager Julie Brown, Sales Manager Erin Jonsson, Partner Services Sales Manager

SLIDE 2

2018 Strategy S.M.A.R.T.

Strateg

egic, ic, Mea easureabl eable, e, Achie ievable ble, Rea eacha hable ble, , Tim imel ely

dent ntif ify y Tar arget get au audi dien ence e – not not ju just t hea eads ds in in bed eds

Gues

est t acquisi isiti tion

uest t ret eten ention ion

SLIDE 3

ACTION

■ Hired Marketing Consultant to identify target audience ■ Marketing Committee Roles evolving ■ Define marketing and advertising requests to meet ROI and strategy ■ Digital vs print and paper focus ■ F&B Outlet promotions ■ In-room collateral ■ Create the right Sales tool kit for easier communication and increased sales ■ Improved web content and pictures ■ Weddings co-marketed by Weddings Across the Sound ■ Increase staff – add depth on the bench

SLIDE 4

Sales Operations & Strategy

The Communication Connection

Welcome Negotiate Contract: Housing, Meeting Space Food Communicate Implement Follow Up Repeat

SLIDE 5

PARTNER SERVICES

ERIN JONSSON

SLIDE 6

Revolving

lving Obje

jectiv ctives

1. Improve partner experience and relationships.

 Ensure seamless execution of events/programs and establish clearer communication between departments.

2. Implement & streamline processes and procedures. 3. Help drive marketing roadmap for Fort Worden in 2018.

 Gather, organize, design and build marketing collateral.

4. Help define partner classifications.
5. Emphasis on collaboration with Partner
rganizations.

Partner Programming Special Projects & Social Media Marketing & Clearer Communications

Er Erin in

SLIDE 7

Initiatives

Start calendaring process 24 months

in advance to enable earlier group sales

Partner rates negotiated to support a

sustainable PDA

Collaborating with partners for add-
ns/teambuilding opportunities with

incoming groups

Expand partner portfolio & offerings
Examples of collaboration efforts:

 “Fortopia”  “Fall Break Program”

SLIDE 8

SLIDE 9

They said “I Do” here

20000 40000 60000 80000 100000 120000 140000 160000 2016 2017 2018

Accomodation Venue Food and Beverage Services

Intentional

community outreach and focus group (Jefferson County, Weddings Across the Sound)

Referrals & rave

reviews

Relevant & user

friendly website

SLIDE 10

Who said “I Do” here?

SLIDE 11

EVERYTHING ELSE

ALSO KNOWN AS

“GROUPS”

RACHEL BARBIETO & RACHEL MILLS

SLIDE 12

January, February & March 2018 Groups

Healthcare hcare Ret etre reat/ t/Con Conf 19% Memor

rial

al Service ice 13 13% Artisti stic/Cr c/Crea eati tive e Ret etreat at 11% Educa cati tion

al Group 22% 22% Family/Socia y/Social 16% Commu muni nity y Groups ps 19%

SLIDE 13

Recent Inquires

■ F1 Consultancy (Seattle, Dallas, UK) ■ Columbia Legal Services (Seattle) ■ WA Association of Medical Staff Services (Seattle) ■ Whole Earth Montessori School (Bothell) ■ Dept of L & I (Seattle) ■ Spindrift Rowing ( PT) ■ Suquamish Tribe Wellness Center ■ WA Dept of Ecology ■ Family Nature Summit (Mercersburg, PA) ■ National Sustainable Agriculture Coalition (WA D.C)

SLIDE 14

Quarterly Totals Tentative Contracted

Tenta tati tive Housi sing ng Tot

tals

Tenta tati tive Meet eting ng Space Tot

tals

Tenta tati tive F&B B Tot

tals

QUARTE ARTERL RLY TEN ENTATIVE TIVE TOTALS LS

$6,40 ,400 $0.00 .00 $0.00 .00 $6,40 ,400 $29,62 ,622 $2,02 ,025 $5,6 ,646 $37,29 ,293 $33,26 ,267 $0.00 .00 $15,168 $48,43 ,435 $30,32 ,328 $14,2 ,277 $37,49 ,496 $82,102

$174,230 Housing ing Tot

al Meeting eting Space e Tot

al F&B Tot

al QUAR ARTERL TERLY CONTRA TRACTED CTED TOTALS ALS

$112,6 ,617 $26,4 ,494 $83,80 ,809 $222,92 ,921 $205,7 ,744 $42,2 ,276 $102,83 ,834 $350,85 ,854 $242,23 ,231 $37,59 ,593 $119,161 $398,98 ,985 $117,148 $20,0 ,067 $65,59 ,590 $202,80 ,806

$1, 1,175, 75,566 66

1 2 3 4

SLIDE 15

20000 40000 60000 80000 100000 120000 140000 160000 Housing Meeting & AV Food & Bev TOTAL

February-17 February-18

2017 vs 2018 February Comparison

SLIDE 16

1. Stabilized and retained a professional sales

team with a broad range of skills.

2. Restructuring our team to increase our

efficiencies and effectiveness to better serve our diverse set of guest.

3. YTD 20% over budget