Mike Millay Clancys Sports Properties Points of Discussion - - PowerPoint PPT Presentation

Mike Millay Clancy’s Sports Properties

Points of Discussion

• Personal Background
• Historical Perspective on Why Sports Commissions Exist
• Competition Progression
• Sports Commissions Continuim
• Current Trends in Amateur Sports
• Monetization of Youth Sports
• Facility Growth
• Increased Bid Fees

PHASES OF YOUTH SPORTS

(In Tandem with Construction of Facilities)

PLAY COMPETE EXCEL

Organized Play Free Play Travel Tournaments Local Tourneys Showcase Tournaments Specialized Trainers

Paid Coaches

SHOWCASE

‘Free Agency’

1950’S – 1960’S 1970’S – 1980’S 90’S 2000 to Current

Professional

Olympic Collegiate Elite Club

Competitive

Travel Competitive

Regional Competitive

Recreational

U4 - U5

U6 - U7

U8- U15

U16 - U17

U18

Talent Progression Athlete Segmentation

Sport Commission Continuum

SPORTS IS A SALES CHANNEL FOR DRIVING ROOM NIGHTS

Classic Sports Commission Sports Commission w/Separate BOD Funding tie to DMO DMO with Sports Sales & Services Department DMO with FT Sports Sales Team DMO with PT Sports Sales & other Markets Traditional DMO Sports Tourism happens w/o support

SPORTS IS A PILLAR OF A LARGER COMMUNITY BRAND STRATEGY

(> 7 FTE) (> 5 FTE) (> 3-5 FTE) (1-2 FTE) (0-.75 FTE) (0 FTE)

Sports Commission DMO

How Are They Organized/Funded?

• Are they an independent organization
• Public/Private vs. Non Profit?
• Part of a Sports Facility Authority
• Board Governance
• Risk Tolerance
• Event Management focused
• Marketing/Publicity focused

How Are They Measured?

• Brand Value
• Economic Impact – Tourism Impact
• Room Night Goals
• Incrementally (Seasonality)
• Community Impact
• Legacy Programs
• Owned Community Events
• Scholarship
• Economic Impact – Job Creation

TRENDS

Single Sport: Vertical Integration -

Orlando City U23 Reserves (PDL) Top Clubs with Elite Teams (Rush, CFK, FCA, OCS)

State & Regional Leagues

Local Clubs with Competitive Teams

(Travel for Tournaments - Local Leagues)

Other Organizations that provide youth soccer programming Orlando City U20 Reserves (Y-League)

Rush Soccer Club Hunters Creek Soccer Club Maitland Soccer Club

Churches For Profit Academies Local Clubs - Recreation YMCA’s & Park Districts

Soccer in Central Florida

Orlando City Soccer Club (MLS)

Apopka FC Soccer Club South Orlando Soccer Club Clermont Soccer Club Greater Osceola Soccer Club OCS Soccer Club CFK Soccer Club St. Cloud Soccer Club FCA Soccer Club

US National Teams

College - Fr/Soph Top College Top Pro

YOUTH ATHLETE ELITE ATHLETE

And the professionals that serve them:

HIGH PERFORMANCE ATHLETE DOCTORS COACHES TRAINERS COMPETITIVE ATHLETE

Monetization of Youth Sports

• Travel Ball

✦ Tournaments

• Facilities

✦ Megaplex growth ✦ Sports Specific Facilities

• Sports Tourism

✦ Double Dip vacation

• For Profit Youth Organizations

✦ Facilities ✦ Training ✦ Leagues ✦ Tournaments ✦ Performance Training ✦ Nutrition and Supplements

OPERATIONALIZING

BASE FUNDING Salaries, Bus Dev., Marketing, Sales, Finance, Sponsorship, Servicing

BID FUND $ Rights Fees, Guarantees, Rent Free, etc.

EVENT EXEC Marketing, Sales, Finance, Sponsorship, Event Management

THE "NEW NORM" IN THE SPORTS TOURISM SPACE

SUCCESS

12

Ev Event Progr grammi amming g Strategy

event acquisition

Traditional RFP/RFQ Bid Process.

joint ventured events

Partner with 3rd Party and jointly take a risk & reward

created events

Community Branding & Impact – Full risk and reward.

4 PHASES OF THE EVENT CYCLE

POST EVENT REVIEW | FINANCE P&L

Re-Evaluate Phase Programming Phase Planning Phase Execution Phase

EVENT MANAGEMENT FACILITY MANAGEMENT PROSPECT EVALUATE* NEGOTIATE CONTRACTING SALES SPONSORSHIP MARKETING EVENT MANAGEMENT LOGISTICS S&M SERVICING 13

COMMUNITY VALUE (Participants)

NET OI/COMMUNITY VALUE

14

TIER I TIER III TIER IV TIER II TIER I

50 - 45 - 40 - 35 - 30 - 25 - 20 - 15 - 10 - 5 - 0 -

| | | | | | | | | | | | | | | | | | $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200 $220 $240 $260 $280 $300 $320 $340

NET EVENT INCOME ($)

QUESTIONS