SLIDE 1
PRESENTED BY
Micro Content
It’s Kind of a Big Deal
Paul Stoecklein MadCap Software Director of Documentation
- Short, concise information
- Easily consumable
- Standalone
- Popular with marketing, social media, and… technical
Micro Content Its Kind of a Big Deal PRESENTED BY Paul Stoecklein - - PowerPoint PPT Presentation
Micro Content Its Kind of a Big Deal PRESENTED BY Paul Stoecklein - - PowerPoint PPT Presentation
Micro Content Its Kind of a Big Deal PRESENTED BY Paul Stoecklein MadCap Software Director of Documentation WHAT IS MICRO CONTENT? Short, concise information Easily consumable Standalone Popular with marketing, social media,
SLIDE 2
SLIDE 3
It’s able to reach into a sea of documentation… And quickly fish out… That “one thing” the user really needs. WHY IS MICRO CONTENT A BIG DEAL?
SLIDE 4
Write topics with micro content in mind
PARADIGM SHIFT CHANGE OF MINDSET
SLIDE 5
SLIDE 6
SLIDE 7
SLIDE 8
SEARCH ENGINE RESULTS PAGE (SERP) FEATURES
SLIDE 9
FEATURED SNIPPETS ON GOOGLE
SLIDE 10
FEATURED SNIPPETS IN FLARE OUTPUT
SLIDE 11
1. Make sure you have an HTML5 target. 2. Add a micro content file. 3. In the Micro Content Editor:
– Create phrases – Add alternate phrases – Type response or link to topic/snippet
4. In the target, enable MadCap Search or Elasticsearch. 5. Include micro content results.
Let’s take a look… HOW?
SLIDE 12
- Analytics
– Google Analytics – Pulse Reports – And Soon…
- Ask Tech Support and others
PHRASES How do you know what users are looking for?
SLIDE 13
- Organize with multiple micro content files
- Responsive content
- Movies and animated gifs
- Adjust skin styles (e.g., response height, bottom border)
OTHER TIPS
SLIDE 14
ADVANCED USES
SLIDE 15
OTHER POSSIBLE USES
SLIDE 16