Market Trends and Market Trends and Export of Thai Fruits Export - - PowerPoint PPT Presentation
Market Trends and Market Trends and Export of Thai Fruits Export of Thai Fruits Narong Chomchalow Songpol Somsri Prempree Na Songkhla Outline 1. Introduction 2. Major Fruits of Thailand 3. Marketing of Major Fruits of Thailand 4. National
Narong Chomchalow Songpol Somsri Prempree Na Songkhla
Thai Fruit Industry
Thailand has an area of 51.31 mill. ha Population of 65 mill. Located in SE Asia, 98-108oE, 25-30oN
Suitable to produce a wide range of tropical and sub-tropical fruits
Thailand is one of the most abundant sources of tropical fruits in the world It has high diversification in tropical fruits Some subtropical fruits are also grown Thai fruits are popular among consumers throughout the world
Lychee 21,276 Rambutan 14,496 Mango 17,202 Pummelo 7,071 Mangosteen 27,064 Durian 136,932 Longan 198,792 Pineapple 644,135
Total = 1,066,968 tons
Volume of export of major fruits (fresh fruits and products) of Thailand, average of 2003-2005
15/08/50
Mangosteen 14.318 Lychee 17.576 Rambutan, 11.856 Mango 13.908 Pummelo 3.008 Durian 66.355 Longan 131.958 Pineapple 566.002
Value of export of major fruits (fresh fruits and products) of Thailand, average 2003-2005
Total = 819.357 US$ mill.
15/08/50
Lychee 79,274 Mangosteen 207,309 Durain 640,242 Longan 705,534 Rambutan 518,616 Mango 2,080,650 Pummelo 276,628 Pineapple 2,189,293
Total production of major fruits of Thailand, 2005
Total = 6,697,546 tons
15/08/50
Longan 34.28 Pineapple 30.63 Lychee 31.08 Durain 23.54 Mangosteen 19.74 Rambutan 2.48 Mango 0.82 Pummelo 2.27
Percent export of major fruits of Thailand, 2005 Average = 17.40 %
15/08/50
Originated in S. China, spread to many countries in Asia: Thailand, India, Myanmar, countries in Asia: Thailand, India, Myanmar, Sri Lanka Sri Lanka
Many cultivars developed with thick flesh, small seed, heavy bearer small seed, heavy bearer
Some acclimatized in other regions with hot & humid climate & humid climate
Off-
season cultivars also developed
15/08/50
Wonderful setting
100 year-old longan tree
15/08/50
Although the farmers know how to propagate MK, no one could explain its origin. MK, no one could explain its origin.
Some believe that MK is borne on the eastern side of the palm while others believe it is borne side of the palm while others believe it is borne
Both are sometimes correct
15/08/50
11.1% of total fruit area
Commercial cultivars
include: ‘I Do’, ‘Haeo’, ‘Biao Khiao’ & ‘Si Chomphu’
15/08/50
Area planted: 153,000 ha
Total production:706,000 tons
Export: 242,000 tons = US$ 143 mill.
34.3% of total production
World’ ’s largest exporter s largest exporter
‘I Do I Do’ ’ occupies 75%;
‘Haeo Haeo’ ’, , ‘ ‘Biao Biao Khiao Khiao’ ’, , ‘ ‘Si Si Chomphu Chomphu’ ’, 7% each , 7% each
15/08/50
Originated in Borneo
Presently grown in all ASEAN countries
Most famous fruit of SE Asia
‘King of Fruits King of Fruits’ ’ and and ‘ ‘Fruit of Kings Fruit of Kings’ ’
‘Tastes like heaven, smells like hell Tastes like heaven, smells like hell’ ’
Thai durian has very good taste and mild aroma, some with shriveled seeds mild aroma, some with shriveled seeds
15/08/50
11% of total fruit area World’s largest
Commercial cultivars
‘Chani’ ‘Kan Yao’ ‘Kradum’
15/08/50
15/08/50
‘Kan Yao’ ‘Chani’ ‘Kradum’ ‘Kradum’ ‘MonThong’ ‘MonThong’
15/08/50
15/08/50
Short period: Less fluffy
Medium period: More fluffy
Long period: Fully fluffy
Longer period: Fluffy meat disintegrates
15/08/50
15/08/50
Originated in Sunda Sunda Islands Islands
‘Queen of Fruits Queen of Fruits’ ’
Widely grown in SE Asia and other tropical countries in the Americas countries in the Americas
Thai mangosteen attracts foreigners
Marketed in Europe and Middle East & many Asian countries such as Japan and China Asian countries such as Japan and China
15/08/50
5% of total fruit area Grown in the East and
the South
15/08/50
15/08/50
15/08/50
Concluded that MK is controlled by a single gene gene
MK is recessive – – k k
Normal character is dominant – – K K
MK-
bearing palm is a heterozygote (K Kk k) )
Controlled self-
pollination yields a 3 : 1 ratio
Normal : MK
MK fruit (kk kk) does not germinate ) does not germinate
15/08/50
Originated in Southern China
Introduced from China during the reign of King King Rama Rama II, grown in the lowland near II, grown in the lowland near Bangkok Bangkok
Acclimatized to new habitat and bear fruit annually annually – – ‘ ‘Khom Khom’ ’, , ‘ ‘Chakkraphat Chakkraphat’ ’
Main production area in the North
New cultivars developed by Thai farmers include include ‘ ‘Hong Hong Huai Huai’ ’, , ‘ ‘Kim Cheng Kim Cheng’ ’, , ‘ ‘O O Hia Hia’ ’
15/08/50
2.1% of total fruit area
Commercial cultivars
include: ‘Hong Huai’, ‘O Hia’, ‘Chakkraphat’
15/08/50
15/08/50
15/08/50
Originated in Malaysia and Indonesia
Grown in most ASEAN countries
Two cultivars ‘ ‘Rong Rong Rian Rian’ ’ (77%) and (77%) and ‘ ‘Si Si Chomphu Chomphu’ ’ (23%) have loosened seed coat easily separable (23%) have loosened seed coat easily separable from juicy pulp from juicy pulp
De-
seeded rambutan stuffed with a chunk of pineapple and canned in syrup is a unique pineapple and canned in syrup is a unique blend of blend of taste of the two fruits taste of the two fruits
15/08/50
7% of total fruit area
Commercial cultivars
include: * ‘Rong Rian’ * ‘Si Chomphu’
15/08/50
15/08/50
6.2 Planting More MK 6.2 Planting More MK-
bearing Palms
If more MK-
bearing palms (K Kk k) are grown ) are grown close together, there is a greater chance to close together, there is a greater chance to
kk) as the ) as the k k pollen from pollen from K Kk k palm can pollinate the palm can pollinate the k k egg of another egg of another K Kk k palm; thus increasing the production of palm; thus increasing the production of MK fruits MK fruits ( (kk kk) )
15/08/50
15/08/50
Native to Indo-
Myanmar region, cultivated 4000 years ago 4000 years ago
Popular in Thailand and other Asian countries countries
Many cultivars, some are very sweet, eaten with glutinous rice; others are eaten with glutinous rice; others are eaten green eaten green
15/08/50
21% of total fruit area
20 cultivars grown
commercially, e.g. ‘Nam Dok Mai Si Thong’, ‘Khiao Sawoei’, ‘Thong Dam’ ‘Maha Chanok’
15/08/50
15/08/50
MK pollens were obtained from ‘ ‘MK Island MK Island’ ’
They were used to pollinate five cultivars: ‘ ‘Nam Nam Hom Hom’ ’, , ‘ ‘Yellow Malayan Dwarf Yellow Malayan Dwarf’ ’, , ‘ ‘Red Malayan Dwarf Red Malayan Dwarf’ ’, , ‘ ‘Thung Thung Khlet Khlet’ ’ and and ‘ ‘West African Tall West African Tall’ ’ by HRI, DOA by HRI, DOA
All F1 produces a 3:1 ratio of Normal : MK Normal : MK as expected (except West African Tall hybrid which is cross as expected (except West African Tall hybrid which is cross pollinated as it is a tall palm) pollinated as it is a tall palm)
15/08/50
Formed from galactose galactose sugar attached with high sugar attached with high molecular weight mannose sugar molecular weight mannose sugar
Its property is to give the food its viscosity, e.g. making milk an ice cream, cocoa a chocolate milk an ice cream, cocoa a chocolate
MK is delicious because of the presence of galactomannan galactomannan as it is viscous and tender as it is viscous and tender ‘Maha Chanok’
15/08/50
‘Kaeo’- mango for processing ‘Nam Dok Mai Si Thong’
15/08/50
‘Khiao Sawoei’ ‘Raet’ ‘Nang Klang Wan’
15/08/50
Considered one of the best fruits of SE Asia where it originated where it originated
Largest of all citrus fruits, with thick skin, making it suitable for long making it suitable for long-
storage period
Edible pulp is juicy, tasteful and rich in vitamins A, B1, C vitamins A, B1, C
Thai pummelos pummelos are superior in quality having are superior in quality having exceptional taste and flavor with no seed exceptional taste and flavor with no seed
15/08/50
3% of total fruit area
Commercial cultivars
include: ‘Thong Di’, ‘Khao Namphueng’, ‘Khao Paen’, ‘Khao Phuang’, ‘ ‘Khao Khao Yai Yai’ ’, , ‘ ‘Khao Khao Taengkwa Taengkwa’ ’, , ‘ ‘Tha Tha Khoi Khoi’ ’
15/08/50
15/08/50
‘Khao Paen’ ‘Thong Di’
15/08/50
15/08/50
World’s largest producer
(19% of world’s total output)
Commercial cultivars include:
Pattawia (Smooth Cayenne)
Phuket (Malacca Queen) Nang Lae
15/08/50
15/08/50
15/08/50 ‘Phetchaburi’
‘Si Racha’ ‘Phuket’
15/08/50
15/08/50
15/08/50
Supply and demand are important mechanism mobilizing commodities mechanism mobilizing commodities from production origin to consumers from production origin to consumers
Operates from local traders through wholesalers to retailers wholesalers to retailers
Transportation is the most important component of marketing cost component of marketing cost
Fruit processing is highly developed
15/08/50
Local traders offer farmers a buying price based on market info. of previous days based on market info. of previous days
Advanced farmers contact wholesalers directly, arrange shipment, and inform price later on arrange shipment, and inform price later on
Having good transportation facilities, truck merchants & farmers step in trading business merchants & farmers step in trading business
Some farmers sell produces directly in big cities
15/08/50
Local traders offer farmers a buying price based on market info. of the previous days based on market info. of the previous days
Advanced farmers contact wholesalers directly, arrange shipment, and inform price later on arrange shipment, and inform price later on
Having good transportation facilities, truck merchants & farmers step in trading business merchants & farmers step in trading business
Some farmers sell produces directly in big cities
15/08/50
Local traders offer farmers a buying price based on market info. of previous days based on market info. of previous days
Advanced farmers contact wholesalers directly, arrange shipment, and inform price later on arrange shipment, and inform price later on
Having good transportation facilities, truck merchants & farmers step in trading business merchants & farmers step in trading business
Some farmers sell produces directly in big cities
15/08/50
15/08/50
15/08/50
15/08/50
15/08/50
Marketing channels of fresh and processed fruits in Thailand
Producers (Farmers) Suppliers Crop Collectors
Export Market Processing Plant Supermarket Depot Market Wholesaler Farm Brokers Wholesale Market Retail Market Supermarket Chains Superstore Green Grocers (Fresh Market) Market Stalls Catering
Consumers
15/08/50
Two big wholesale markets near Bangkok: Talat Talat Thai and Thai and Si Si Mum Mum Mueang Mueang
Several exists in the provinces
Retail markets: hypermarkets, supermarkets, convenience stores convenience stores
Buy fruits from wholesale markets or brokers linked to growers brokers linked to growers’ ’ networks networks
15/08/50
15/08/50
20,000 40,000 60,000 80,000 100,000 120,000 140,000 Thailand Malaysia US Kenya Australia Indonesia Venezuela China Egypt Madagascar Country Quatity (MT)
Source: FAO, 2004
Major exporting countries of tropical fruits, volume in 2004 Major exporting countries of tropical fruits, volume in 2004
15/08/50
5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
Value (000 US$)
T h a ila n d M a la y s ia U S K e n y a A u s tra lia In d
e s ia V e n e zu e la C h in a E g y p t M a d a g a s c a r Country 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
Value (000 US$)
T h a ila n d M a la y s ia U S K e n y a A u s tra lia In d
e s ia V e n e zu e la C h in a E g y p t M a d a g a s c a r Country
Source: FAO, 2004
Major exporting countries of tropical fruits, value in 2004 Major exporting countries of tropical fruits, value in 2004
15/08/50
100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 F r e s h F r u its F r
e n F r u it s D r ie d F r u it s F r u it J u ic e J a m O th e r P r
e s s e d F r u its
Details Quantity (Mt) 2002 2003 2004
100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 F r e s h F r u its F r
e n F r u it s D r ie d F r u it s F r u it J u ic e J a m O th e r P r
e s s e d F r u its
Details Quantity (Mt) 2002 2003 2004
Volume of export of various products of tropical fruits from Thailand Volume of export of various products of tropical fruits from Thailand
15/08/50
Value of export of various products of tropical fruits from Thailand Value of export of various products of tropical fruits from Thailand
100 200 300 400 500 600 700 800 Fresh Fruits Frozen Fruits Dried Fruits Fruit Juice Jam Other Processed Fruits
Details
Export value (US$ Million)
2002 2003 2004
15/08/50
Free Trade Area (FTA) policy: Proactive strategy in opening markets for trade, investment, service, in opening markets for trade, investment, service, custom procedure and intellectual property custom procedure and intellectual property
FTA between China & Thailand: Import increased by 128% while export increased by 70% by 128% while export increased by 70%
More FTA: India, Australia, Japan, US, Bahrain, Peru, S. Korea, Bhutan, Bangladesh, Sri Lanka Peru, S. Korea, Bhutan, Bangladesh, Sri Lanka
15/08/50
15/08/50
15/08/50