OUTLINE OVERVIEW ON THAI CHICKEN INDUSTRY RESPONSE OF THE THAI - - PowerPoint PPT Presentation

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RESPONSE OF THE THAI POULTRY INDUSTRY TO HPAI

Dr.Anan Sirimongkolkasem

President of Thai Broiler Processing Exporters Association

Amari Watergate Hotel, Bangkok 6 Nov 2007

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OUTLINE

• OVERVIEW ON THAI CHICKEN INDUSTRY
• RESPONSE OF THE INDUSTRY TO HPAI

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Year 2003, Before AI

Top 10 Broiler Production Country

5,000 10,000 15,000 20,000 10) Argentina 9) Canada 8) Japan 7) Thailad 6) India 5) Mexico 4) EU-25 3) Brazil 2) China 1) USA

Source : USDA, April 07

Year 2007, After AI

5,000 10,000 15,000 20,000 10) Thailand 9) Japan 8) Argentina 7) Russia 6) India 5) Mexico 4) EU-25 3) Brazil 2) China 1) USA Unit : 1,000 MT Unit : 1,000 MT

Source : USDA, April 07

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Year 2003, Before AI

Top 10 Broiler Export Country

500 1,000 1,500 2,000 2,500 10) Kuwait 9) Romania 8) Saudi A. 7) Argentina 6) Canada 5) China 4) Thailand 3) EU-25 2) Brazil 1) USA

Source : USDA, April 07

Year 2007, After AI

500 1,000 1,500 2,000 2,500 3,000 10) Saudi A. 9) UAE 8) Kuwait 75 7) Canada 6) Argentina 5) Thailand 4) China 3) Eu-25 2) USA 1) Brazil Unit : 1,000 MT Unit : 1,000 MT

Source : USDA, April 07

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Year 2003, Before AI

Export Proportion to Production

14 25 4 40

10 20 30 40 50 60 70 80 90 100 USA Brazil China Thailand

Source : USDA, April 07

Year 2007, After AI

%

Source : USDA, April 07

14 26 3 29

10 20 30 40 50 60 70 80 90 100 USA Brazil China Thailand

% 6

AI Impact on Export Markets

• Malaysia
• Taiwan
• Turkey
• Japan
• EU
• S. Korea
• Singapore
• Hong Kong
• Canada
• S. Africa
• Switzerland
• Middle East

Ban all poultry products Ban only fresh meat

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Core Temp. & Time Required for Fully Cooked Products

Core Temp OIE EU Japan Sing Hong Kong Tai wan NZ CAN AUST *** 70 C 3.5 sec.

• 1 or 30

min. 3.5 sec. 2 min. 30 min. 30 min.

• 74 C

75 C, 15 sec.

• 165

min. 80 C 9 min 5 min. 15 min 125 min. 100 C 1 min 1 min.

• Heating Temperature: Different Requirement

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100,000 200,000 300,000 400,000 500,000 600,000 1973 1977 1982 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 .

MT

546,000 MT.

163

16 years development of Thai cooked products

Source : Thai Broiler Processing Exporters Association

Bird Flu Shock

Export Towards Cooked Products

320,000 MT.

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Major Export Markets of Thailand

EU 30% M.E. 2% S.Korea 8% China 4% Others 6% Japan 50% EU 43% Others 6% Japan 51%

2003 2006

Total : 547,000 Total : .300,000

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5 8 0, 7, 23 46 0, 22, 48 2004, After AI 8 5 Canada 17 8 Singapore 36 all DLD approved GCC-6 * 26 16

• S. Korea

59 41 EU 56 all DLD approved Japan 2007 2003, Before AI

Number of Approved Plants in Thailand

(Fully Cooked)

* Gulf Cooperation Council: UAE, Kuwait, Qatar, Saudi Arab., Bahrain, Oman

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The Company Adjustment

3 6 9 12 15 18

15(O) 14(N) 13(M) 12(L) 11(K) 10(J) 9(I) 8(H) 7(G) 6(F) 5(E) 4(D) 3 (C.) 2 (B) 1 (A)

3 6 9 12 15 18 21 24 27 30

15(M) 14(L) 13(F) 12(O) 11(J) 10(I) 9(E) 8(N) 7(K) 6(G) 5(H) 4(A) 3(C.) 2(D) 1(B)

Year 2003, Before AI Year 2006, After AI

% Share of Export Market % Share of Export Market 12

Normal Slaughtering Line

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Premium Cuts

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Investment for Further Processing

Marinating Forming Pre-dusting Fryers Steaming Grilling Freezing 15

Investment for Further Processing

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Investment for Further Processing

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Research & Development

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Variety of Fully Cooked Products

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Variety of Fully Cooked Products

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THANK YOU