Long Bridge Park Aquatics and Fitness Center Community Survey - - PowerPoint PPT Presentation

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Long Bridge Park Aquatics and Fitness Center Community Survey - - PowerPoint PPT Presentation

Dec 21, 2023 295 likes •706 views

Long Bridge Park Aquatics and Fitness Center Community Survey Arlington County, Virginia Presented by September 2018 ETC Institute A National Leader in Market Research for Local Governmental Organizations helping City and County

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Long Bridge Park Aquatics and Fitness Center Community Survey Arlington County, Virginia

Presented by September 2018

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More than 2,150,000 Persons Surveyed Since 2007 for more than 900 communities in 49 States

A National Leader in Market Research for Local Governmental Organizations

…helping City and County governments gather and use survey data to enhance organizational performance for more than 30 years

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ETC Institute

6th Survey for Arlington County DPR since 2002

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 Purpose  Methodology  What We Learned  Major Findings by Topic  Summary  Questions

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 To gather input from the community regarding fees

for using the Long Bridge Park Aquatics and Fitness Center

 To help make recommendations on fees for using

the Long Bridge Park Aquatics and Fitness Center

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 Survey Description

➢ four-page survey ➢ survey took approximately 10-15 minutes to complete

 Method of Administration

➢ by mail and online to a randomly selected sample of County households

 Sample size:

➢ goal number of surveys: 800 ➢ goal exceeded: 824 completed surveys ➢ demographics of survey respondents accurately reflects the actual population of the County

 Confidence level: 95%  Margin of error: +/- 3.4% overall

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Good Representation throughout the County

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Good Representation by Age of Household Members

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Good Representation by Race/Ethnicity

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Good Representation by Gender

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Good Representation by Number of Years Lived in the County

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 Activities that households are most likely to participate in at

Long Bridge Park Aquatic & Fitness Center:

  • Cardiovascular fitness machines
  • Yoga, Pilates, mind/body classes
  • Community open swim
  • Group fitness classes
  • Weight training
  • Leisure pool/water slides/lazy river

 Punch Pass is the most preferred method of paying to use

Long Bridge Park Aquatic & Fitness Center

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 Paying with a Daily Pass:

  • 64% would pay $7 or more for a daily adult pass
  • 71% would pay $5 or more for a daily child pass
  • 76% would pay $5 or more for a daily senior adult pass

 Paying with an Annual Pass:

  • 61% would pay $40 or more per month for an annual adult pass
  • 70% would pay $20 or more per month for an annual child pass
  • 73% would pay $20 or more per month for an annual senior pass

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Topic #1 Current Usage of Facilities

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56% of Households w/ Children Ages 10-19 Spend Over $100 Per Month

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Topic #2 Preferred Activities at Long Bridge Park Aquatics & Fitness Center

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There Are 7 Activities That at Least 50% of Households Are Interested in Participating in

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65% of Households w/ Children Ages 10-19 Would Be More Likely to Purchase a Membership

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70% of Households w/ Children Under Age 10 Would Be More Likely to Purchase a Membership

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Topic #3 Preferred Method of Paying to Use the Long Bridge Park Aquatics and Fitness Center

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Punch Pass Is the Most Preferred Method of Paying 81% Would Use the Facility

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Punch Pass Is the Most Preferred Method for All Household Types Except for Households with Children Under Age 10

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Topic #4 Fees for Using the Long Bridge Park Aquatics and Fitness Center

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64% Would Pay $7 or More for a Daily Adult Pass

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71% Would Pay $5 or More for a Daily Child Pass

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76% Would Pay $5 or More for a Daily Senior Adult Pass

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61% Would Pay $40 or More Per Month for an Annual Adult Pass

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70% Would Pay $20 or More Per Month for an Annual Child Pass

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73% Would Pay $20 or More Per Month for an Annual Senior Pass

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 Activities that households are most likely to participate in at

Long Bridge Park Aquatic & Fitness Center:

  • Cardiovascular fitness machines
  • Yoga, Pilates, mind/body classes
  • Community open swim
  • Group fitness classes
  • Weight training
  • Leisure pool/water slides/lazy river

 Punch Pass is the most preferred method of paying to use

Long Bridge Park Aquatic & Fitness Center

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 Paying with a Daily Pass:

  • 64% would pay $7 or more for a daily adult pass
  • 71% would pay $5 or more for a daily child pass
  • 76% would pay $5 or more for a daily senior adult pass

 Paying with an Annual Pass:

  • 61% would pay $40 or more per month for an annual adult pass
  • 70% would pay $20 or more per month for an annual child pass
  • 73% would pay $20 or more per month for an annual senior pass
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Questions?

THANK YOU!!

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