SLIDE 1
Living, breathing data.
Sandy Ghuman, SVP Data Strategies, Silverbullet.
An SBDS Group Company.
@Sandydata tatech ech linked edin in.com/i com/in/s /sandygh yghuma man/ sandy@wearesilve silverb rbull llet.com
- m
Living, breathing data. Sandy Ghuman, SVP Data Strategies, - - PowerPoint PPT Presentation
Living, breathing data. Sandy Ghuman, SVP Data Strategies, - - PowerPoint PPT Presentation
Living, breathing data. Sandy Ghuman, SVP Data Strategies, Silverbullet. An SBDS Group Company. sandy@wearesilve silverb rbull llet.com om @Sandydata tatech ech linked edin in.com/i com/in/s /sandygh yghuma man/ Everybody s
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SLIDE 3
Living, breathing data.
SLIDE 4
The customer is emperor.
SLIDE 5
How can you build personalisation at scale?
SLIDE 6
Design & Architecture. Implementation & Integration.
Starting with the right foundation.
Data & Technology.
SLIDE 7
It used to be easy. But full
- f
inefficiencies .
SLIDE 8
Data rich, information poor.
SLIDE 9
91%
91% of global marketers have adopted, or plan to in the future, some type of data management platform. In fact, 76 76% % of UK CMO’s have stated they are missing out on
- pportunities due to their data not
being managed correctly. Yet, 67 67% % are not seeing the returns
- n investment and a further 35%
stating they have experienced a ‘DMP’ disaster.
76% 67%
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Lack of confidence in the technologies capability.
They simply do not have the skill.
Limited understanding of data and tech. Scarce resource internally to manage.
SLIDE 11
Build your data taskforce.
Contr trol
In In-hous house
SLIDE 12
Joining the data dots.
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Data is the new turbine.
SLIDE 14
Frictionless flow of data.
Data Strategy Planning
02
Data Technology Platforms
03
Data Engineering + Tech implementation
04
Data Analysis
01
Data Science
05
Data Science
08
Data Generation
07
Data Activation
06
SLIDE 15
The possibilities are endless.
SLIDE 16
Audience strategy.
SLIDE 17
Audience Activation. Audience Enrichment.
Understand your audience.
Audience Optimisation.
SLIDE 18
Audience planning Data types Connecting the dots
1 2 3
Your audience.
Known vs Prospect Authenticated vs Non- authenticated Scenario understanding 1st, 2nd, 3rd party Data generation Compliance Engagement & Relevancy Meaning & Intent Two-way conversation
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Enter erta tainmen inment t appr proa
- ach
ch. FMCG approa
- ach
ch. Luxu xury approa
- ach
ch.
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Enter erta tainmen inment t appr proa
- ach
ch.
Relationship with brand Engagement with brand Online behaviours + events Demographic profile Viewing behaviours
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FMCG approa
- ach
ch.
Requirements gathering Value versus difficulty Platform capability matrix
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Luxury approa
- ach
ch. Known users Unknownusers
Consideration Loyalty/Advocacy Customer onboarding & early life
Purchase
Never interacted Benefits
Always on acquisition mindset Increase unknown to known ratio Maximise customer LTV Drive loyalty and advocacy
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Speak to your audience.
SLIDE 24
Understanding your data Frictionless flow of intelligence Speaking to your customer, activating your audience
1 2 3
Speaking to your audience.
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Enrich your business.
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Intelligence loop Better data Measured
1 2 3
Data generation.
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Fuelling your entire business.
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Its more than data-driven marketing.
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Its intelligence-driven marketing.
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Living, breathing data.
SLIDE 31
@Sandydata tatech ech linked edin in.com/i com/in/s /sandygh yghuma man/ sandy@we wear aresil esilverbu verbull llet et.com
- m
Sandy Ghuman, SVP Data Strategies, Silverbullet.
An SBDS Group Company.