LinkedIn For c r consultants s nsultants serving the ing the Earl - - PDF document

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Dec 26, 2023 741 likes •916 views

1/23/2018 1 2 3 4 5 10 10 Tips ps for for attracting clients on attracting clients on LinkedIn For c r consultants s nsultants serving the ing the Earl Early Chil y Childhood I dhood Indus dustry 5 7 8 9 10 Fran an S. S.

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For c r consultants s nsultants serving the ing the Earl Early Chil y Childhood I dhood Indus dustry

10 10 Tips ps for for attracting clients on attracting clients on

Fran an S.

S. Simo

Simon, M n, M.Ed. Ed. En Engagement Strategies gement Strategies

Fran Fran Sim Simon, M.E M.Ed.

Chief Engagement Officer Engagement Strategies

Producer of Early Childhood Investigations

EC ECEexperts ts.c .com ECEwebinars. Ewebinars.co com

NO C CERTIF IFICA ICATES ES OF A ATTEND TENDAN ANCE CE WI WILL BE ISS BE ISSUED FOR FOR T THIS WEBI BINAR.

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Complete the survey to be entered to win….

Stay w Stay with th us to w us to win! n!

Sur Survey Pr ey Prize 4 Door 4 Door Pr Prizes! es!

A A little le about m about me… Earl rly C Care re an and Educat atio ion

B.A. & M.Ed Early Education Child Care Administrator 15 years Marketing & Tech Executive ECE Curriculum Publishing Engagement Executive National ECE Association Marketing & Biz Consultant to ECE Sector NPOs & Companies

My personal mission is to connect Early Education

Where are you on the spectrum of using LinkedIn?

POLL

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1/23/2018 3 Your profile on LinkedIn…

POLL

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Your profile: Distinct If you post, you can’t hide on LinkedIn

Not anonymous
Connected to your profile
Your tagline follows you around

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Your tagline

Profile Photos

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Shocking tip

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Let’s go to:

Profiles

LinkedIn is about… Relationships

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Your network is exponentially larger when…

…you connect with people on LinkedIn.

Build connections!

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Make connections with people who:

PERSONALIZE: CONTEXT

you know- duh!
your connections know
are in your LI groups
might be prospective clients
know people who might be

prospective clients

are colleagues
you meet

Let’s go to:

Connections

now…

It’s “Interactive”

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Make something happen

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They won’t come if all you do is build it!

.”

“

Be social, don’t do social

Jay Baer

Demonstrate authority & credibility

and

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by posting, commenting, and responding.

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1/23/2018 8 What to post

Inform and educate through relevant and credible content from others

Articles Blogs Newsletters Tools/products Videos Events Tips Infographics Ask questions Inform and educate through relevant specific to your brand. YOUR:

Articles Blogs Newsletters Tools/products Videos Events Tips Infographics Ask questions

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“Propersonal” Networking

Posting

Cite people when you share their

content.

Tag people you mention and cite.
Tag companies you mention and cite.
When people comment on your

posts, respond.

Comment on other people’s posts.
Share other’s people’s posts on

LinkedIn and other social media sites.

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Add images or videos to your updates and posts.

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Articles and updates are different.

Articles are topical content written by you… Usually like a blog post or a journal article with links and references. Posts or updates are brief comments or ideas, usually accompanied by a link to an article, other resource, photo,

r video.

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Let’s go to: Posting Updates & publishing articles

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Join

1) What types of clients you would like to attract? 2) Know your vision, mission, and core competencies and:

a. the problems organizations in your space have, and
b. the solutions you can provide.

3) Those that includes others who share your expertise.

Which groups should you join?

100!

Join

MAX

Groups

Post | Comment | Share | Ask

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Create your

wn group

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Let’s go to:

Groups A Few ECE Groups

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Final tips… Audience choice

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Network! Now!

Resources To be posted on our blog http://bit.ly/ECEwebinarsblog

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Fran S. Simon, M.Ed., Fran.Simon@EngageStrat.com

Engagement Strategies: EngageStrat.com Early Childhood Investigations: ECEexperts.com

C o n n e n n e c t w c t w i t h m e t h m e o n

n L i n k

L i n ke d I n : I n :

Link LinkedIn.com/in/F edIn.com/in/FranSimon anSimon

Thank You

ECEexperts.com

Fran Simon, M.Ed.

Presenter