LinkedIn For c r consultants s nsultants serving the ing the Earl - PDF document

1/23/2018 1 2 3 4 5 10 10 Tips ps for for attracting clients on attracting clients on LinkedIn For c r consultants s nsultants serving the ing the Earl Early Chil y Childhood I dhood Indus dustry 5 7 8 9 10 Fran an S. S. Simo Simon, M n, M.Ed. Ed. Engagement Strategies En gement Strategies ECEwebinars. Ewebinars.co com Fran Sim Fran Simon, M.E M.Ed. Chief Engagement Officer Engagement Strategies Producer of Early Childhood Investigations EC ECEexperts ts.c .com NO C CERTIF IFICA ICATES ES OF A ATTEND TENDAN ANCE CE WI WILL BE ISS BE ISSUED FOR FOR T THIS WEBI BINAR. 1

1/23/2018 Stay w Stay with th us to w us to win! n! 4 Door 4 Door Pr Prizes! es! Sur Survey Pr ey Prize Complete the survey to be entered to win…. A A little le about m about me… My personal mission is to connect Early Education B.A. & M.Ed Child Care Marketing & Tech Engagement Marketing & Early Administrator Executive Executive Biz Consultant Education 15 years ECE Curriculum National ECE to ECE Sector Publishing Association NPOs & Companies Earl rly C Care re an and Educat atio ion Where are you on the spectrum of using LinkedIn? POLL 2

1/23/2018 Your profile on LinkedIn… POLL 1 Your profile: Distinct If you post, you can’t hide on LinkedIn • Not anonymous • Connected to your profile • Your tagline follows you around 3

1/23/2018 Your tagline 1 2 3 4 Profile Photos 5 6 7 8 Shocking tip 4

1/23/2018 Let’s go to: Profiles 2 LinkedIn is about… Relationships 14 Your network is exponentially larger when… Build connections! …you connect with people on LinkedIn. 5

1/23/2018 Make connections with people who: • you know- duh! • your connections know • are in your LI groups • might be prospective clients • know people who might be PERSONALIZE: CONTEXT prospective clients • are colleagues • you meet Let’s go to: Connections now… 3 Make something happen It’s “Interactive” 6

1/23/2018 They won’t come if all you do is build it! “ . ” Be social, don’t do social -Jay Baer Demonstrate authority & credibility 4 and by posting, commenting, and responding. 7

1/23/2018 5 What to post Inform and educate through relevant and credible content from others Articles Blogs Newsletters Tools/products Videos Events Tips Infographics Ask questions Inform and educate through relevant specific to your brand. YOUR: Articles Blogs Newsletters Tools/products Videos Events Tips Infographics Ask questions “Propersonal” Networking 6 • Cite people when you share their content. Posting • Tag people you mention and cite. • Tag companies you mention and cite. • When people comment on your posts, respond. • Comment on other people’s posts. • Share other’s people’s posts on LinkedIn and other social media sites. 8

1/23/2018 7 Add images or videos to your updates and posts. 8 Articles and updates are different. Articles are topical content written by you… Usually like a blog post or a journal article with links and references. Posts or updates are brief comments or ideas, usually accompanied by a link to an article, other resource, photo, or video. Let’s go to: Posting Updates & publishing articles 9

1/23/2018 Join 9 Which groups should you join? 1) What types of clients you would like to attract? 2) Know your vision, mission, and core competencies and: a. the problems organizations in your space have, and b. the solutions you can provide. 3) Those that includes others who share your expertise. Join Groups 100! MAX Post | Comment | Share | Ask 10

1/23/2018 9 Create your own group Let’s go to: Groups A Few ECE Groups 11

1/23/2018 Final tips… 10 Audience choice Network! Now! Resources To be posted on our blog http://bit.ly/ECEwebinarsblog 12

1/23/2018 C o n n e n n e c t w c t w i t h m e t h m e o n o n L i n k L i n ke d I n : I n : Link LinkedIn.com/in/F edIn.com/in/FranSimon anSimon Fran S. Simon, M.Ed., Fran.Simon@EngageStrat.com Engagement Strategies: EngageStrat.com Early Childhood Investigations: ECEexperts.com Fran Simon, M.Ed. Thank You Presenter Sponsored by… ECEexperts.com 3 A hub where consultants can make their services visible so organizations in the early childhood sector can find the ECEexperts.com expertise they need 13

1/23/2018 ECEexperts.com Clients free Consultants subscribe Annually for less than $0.50 $0.25 per day! $1 $180 80 $90 $90 per year Why not just use… Why shouldn’t you JUST use LinkedIn? 530,000,000 users 2013 14

1/23/2018 ECE Consultants? Designed for early education consultants by an early childhood consultant, for early childhood education organizations. bit.ly/eceexpertsregister Discount code: clients50%2018 EXPIRES 1/31/18 15

1/23/2018 Stay w Stay with th us to w us to win! n! 4 Door 4 Door Pr Prizes! es! Sur Survey Pr ey Prize Complete the survey to be entered to win…. Thanks for watching! 4 16