How to Stand Out from the Crowd on How to Stand Out from the Crowd - - PowerPoint PPT Presentation

How to Stand Out from the Crowd on How to Stand Out from the Crowd on LinkedIn LinkedIn

Maureen Coogan April 7, 2020

• Create a professional profile on the LinkedIn

platform

Objectives Objectives

• Detail the different methods to promote

interaction with your professional network

• Describe the best practices for staying engaged
• n the LinkedIn newsfeed

 Log into www.LinkedIn.com

Profile Profile –Getting Started Getting Started

 Your resume  Photo  Job descriptions that interest you

Profile Profile –Making it Your Own Making it Your Own

 Add your name  Location Information  Industry Interest

Profile Profile –Making it Your Own Making it Your Own

Profile Profile –Making it Your Own Making it Your Own

 Create a custom URL  Personalize it

Look your best

Profile Section Profile Section - Photo Photo

 Dress like you would for an interview  Make sure the focus is on you  Have good lighting

Things to avoid

Profile Section Profile Section- Photo Photo

 Backgrounds that are distracting  Having others in the picture with you

 Wearing comfort clothes

Utilize the background photo

Profile Section Profile Section - Background Background

Functionality to change this is only on laptops Use the pencil to update this

Image should reinforce your interests

Profile Section Profile Section - Background Background

Google search on your industry and check images LinkedIn background sites

 Use a Word Cloud

• www.wordclouds.com or www.wordle.net

Profile Section Profile Section - Background Background

Profile Section Profile Section - Headline Headline

Indicate your area (s) of interest or your current role

Use a pipe delimiter to separate interests

Profile Section Profile Section –Job Preferences Job Preferences

Profile Section Profile Section - About About

Market what you value and can bring to a role.

Location to share some of your documents

Profile Section Profile Section- Featured Featured

 Research Projects



 Website Links



 Resume????



This Photo by Unknown Author is licensed under CC BY-NC

Profile Section Profile Section - Dashboard Dashboard

• Provides insights on who is looking at your profile
• Key words they used to find you

Not be a duplicate of your resume

Profile Section Profile Section - Experience Experience

• Show experiences that are not on

resume because of space limitations.

• Important to show metrics of your

job and the reason you did it .

• Education
• Anticipated completion

date

• Skills &

Endorsements

• Network could promote

your knowledge

• V
• lunteer Experience
• Could land your next
• pportunity
• Recommendations
• Ask T

eachers, Managers and even peers

Profile Section Profile Section –Honorable Honorable Mentions Mentions

Who Should I Connect To

?

LinkedIn LinkedIn - Connections Connections

 People you know

• Include a note (only on laptop)

 People I don’t know??

Message people in your network

• Make it about them and not your job search
• L

earn about their company/role

– Start following their company

• Meet for coffee or a “virtual coffee”

LinkedIn LinkedIn-Interactions Interactions

Comment when your network publishes

• Thoughtful response
• Add connection name i.e. @

Beth Squires

LinkedIn Interactions LinkedIn Interactions

Start following companies/people you are interested in

• Use the search bar to find them
• Comment on their postings
• Join groups in your industry – Healthcare 16K

+

LinkedIn Newsfeed LinkedIn Newsfeed

• You can post/author too!
• Something you have knowledge of
• End articles with # terms
• #healthcare, #coronavirus

LinkedIn Newsfeed LinkedIn Newsfeed

• Stay engaged with your network
• Always follow up with people
• No one has ever said “I wish you didn’t

No one has ever said “I wish you didn’t follow up with me.” follow up with me.”

• Keep your profile up
• to-date
• Add the app to your phone

LinkedIn LinkedIn –Final Thoughts Final Thoughts

Thank you! LinkedIn LinkedIn