How to Stand Out from the Crowd on How to Stand Out from the Crowd - PowerPoint PPT Presentation

How to Stand Out from the Crowd on How to Stand Out from the Crowd on LinkedIn LinkedIn Maureen Coogan April 7, 2020

Objectives Objectives • Create a professional profile on the LinkedIn platform • Detail the different methods to promote interaction with your professional network • Describe the best practices for staying engaged on the LinkedIn newsfeed

Profile Profile –Getting Started Getting Started  Your resume  Photo  Job descriptions that interest you  Log into www.LinkedIn.com

Profile Profile –Making it Your Own Making it Your Own  Add your name  Location Information  Industry Interest

Profile Profile –Making it Your Own Making it Your Own

Profile Profile –Making it Your Own Making it Your Own  Create a custom URL  Personalize it

Profile Section Profile Section - Photo Photo Look your best  Dress like you would for an interview  Make sure the focus is on you  Have good lighting

Profile Section Profile Section- Photo Photo Things to avoid  Backgrounds that are distracting  Having others in the picture with you  Wearing comfort clothes

Profile Section Profile Section - Background Background Utilize the background photo Functionality to change this is only on laptops Use the pencil to update this

Profile Section Profile Section - Background Background Image should reinforce your interests  Google search on your industry and check images  LinkedIn background sites

Profile Section Profile Section - Background Background  Use a Word Cloud o www.wordclouds.com or www.wordle.net

Profile Section Profile Section - Headline Headline Indicate your area (s) of interest or your current role Use a pipe delimiter to separate interests

Profile Section Profile Section –Job Preferences Job Preferences

Profile Section Profile Section - About About Market what you value and can bring to a role.

Profile Section Profile Section- Featured Featured Location to share some of your documents  Research Projects  Website Links   Resume????   This Photo by Unknown Author is licensed under CC BY-NC

Profile Section Profile Section - Dashboard Dashboard • Provides insights on who is looking at your profile • Key words they used to find you

Profile Section Profile Section - Experience Experience Not be a duplicate of your resume • Show experiences that are not on resume because of space limitations . • Important to show metrics of your job and the reason you did it .

Profile Section Profile Section –Honorable Honorable Mentions Mentions • Education • Skills & Endorsements o Anticipated completion o Network could promote date your knowledge • V • Recommendations olunteer Experience o Could land your next o Ask T eachers, Managers opportunity and even peers

LinkedIn LinkedIn - Connections Connections ? Who Should I Connect To  People you know • Include a note (only on laptop )  People I don’t know??

LinkedIn LinkedIn-Interactions Interactions Message people in your network • Make it about them and not your job search o L earn about their company/role – Start following their company • Meet for coffee or a “virtual coffee”

LinkedIn Interactions LinkedIn Interactions Comment when your network publishes • • Thoughtful response o Add connection name i.e. @ Beth Squires

LinkedIn Newsfeed LinkedIn Newsfeed Start following companies/people you are interested in • Use the search bar to find them • Comment on their postings • Join groups in your industry – Healthcare 16K +

LinkedIn Newsfeed LinkedIn Newsfeed • You can post/author too! o Something you have knowledge of o End articles with # terms • #healthcare, #coronavirus

LinkedIn –Final Thoughts LinkedIn Final Thoughts • Stay engaged with your network • Always follow up with people o No one has ever said “I wish you didn’t No one has ever said “I wish you didn’t follow up with me.” follow up with me.” • Keep your profile up -to-date • Add the app to your phone

LinkedIn LinkedIn Thank you!