Welcome { Annual Forum 2018 ‘Standing Out from the Crowd’
Annual General Meeting 2018
{ Annual Forum 2018 ‘Standing Out from the Crowd’
Valuing Your Volunteers
Recruitment • Role Description • Advertising & Administration • Induction • Expectations • Training • Regular Feedback • Progression
Rewards • National Volunteers’ Week • Annual Volunteer Awards Ceremony
Coming Soon…. • Volunteer Passport Scheme
Conclusion
Refreshments Hot & Cold Drinks and Cake! Please take an Evaluation Form Promptly return for our next speaker – thank you!
Reaching out in the Modern Age EMMA KEMP, COMMUNITY ENGAGEMENT ADMIN ASSISTANT, GVA SOCIAL MEDIA MANAGER
The rise of Social Media Social media is one way of communicating, promoting and engaging with your audience Over half the UK population actively uses Facebook (30m) 17 million people use Twitter and 13m use Instagram Facebook is growing as a local search engine Social continues to evolve Audiences vary across the platforms
The power of Social Media POTENTIAL PAID-FOR NATIONAL/ PROVIDE GAIN CREATE INFLUENCER TO REACH ADVERTISING GLOBAL CUSTOMER AUDIENCE ‘CALLS TO AND VIRAL A LARGE TO TARGET DAY SERVICE IN INSIGHTS ACTION’ POSTS AUDIENCE SPECIFIC REAL-TIME THROUGH AWARENESS FOR FREE GROUPS ANALYTICS
Using Social Media positively Raise awareness of your group or cause Communicate with your audience To fundraise/receive donations Engage in local groups (shared interest) Share success stories Draw attention to the work you do Show how funds are spent and the difference you are making Reach potential volunteers, gain supporters
Managing expectations Customer service Negative comments 24/7 culture Not all posts are seen by all people
Good example: Facebook Page
Twitter example
Instagram example
Insights/ Analytics
How to get started Think about your audience Choose your platforms Set up your page Share your good news stories, as well as others Invite your audience to get involved Share wider community news/events Mention, tag, like and comment
Top Tips Try to post regularly and consistently Try to always include a photo, video or ‘Go Live’ if you feel brave Post a mix of created and curated content Always think about your audience Be consistent with your tone of voice Test, measure, reflect and refine Look at your analytics- you can find out all sorts of useful information
Moving forward Involve someone in your group/network who actively uses social media Approach other groups/organisations who are already using Social Media for help and advice Ask us. We are hoping to run workshops early next year so watch this space…
THE ESSENTIALS OF FUNDRAISING GVA AT THE HEART OF OUR COMMUNITY Ian Ayres (07709617348 /ianayres2014@outlook.com)
THE FIRST QUESTIONS WHAT DOES THE FUNDER WANT TO FUND ? WHAT DO YOU WANT FUNDED ? DO THEY OVERLAP ?
IMAGINE YOU’RE THE GRANTS OFFICER…SOME BASICS Timescales/ Deadlines Do they take unsolicited applications ? Type of organisation: charity , residents association Do they fund revenue items (e.g. staff costs)? Do they fund capital items ( e.g. IT )? Is the amount you asking for realistic? Is it readable ? Does it make sense ? What other information do they want ?
HAVE A FUNDING ‘PLAN’ What are the strengths of your organisation? Smaller bids: Research through Central Funding https://www.fundingcentral.org.uk/default.aspx What about mass mail outs? Include ‘profile raisers’? What about ‘crowdfunding’ for services (e.g. Local Giving .com )? Legacy programme?
SHOWING THE PROJECT IS NEEDED …EVIDENCE Evidence of need from Lower Super Output Areas LSOA , https://www.ons.gov.uk/help/localstatistics Office for National Statistics Local authority sites for maps e.g. https://www.gosport.gov.uk/site-help/online-maps/ Health reports: Hampshire’s Joint Health and Well Being Strategy 2013 -2018 Social Isolation and Loneliness in Hampshire: A health needs assessment 2016-2019 Your evidence!!: surveys, feedback , quotes, case study
………..AND SOME FUNDERS TO THINK ABOUT Awards for All https://www.biglotteryfund.org.uk/funding/programmes/national-lottery-awards-for- all-england Zurich Community Trust, https://www.zurich.co.uk/zurichcommunitytrust/home/home.htm Morrisons Foundation, https://www.morrisonsfoundation.com/ Greggs Community Foundation https://www.greggsfoundation.org.uk , ASDA Foundation https://www.asdafoundation.org/ Trusthouse Charitable Foundation, http://trusthousecharitablefoundation.org.uk/ Tesco Charity Trust https://www.fundingforall.org.uk/funds/tesco-charity-trust-community-awards/ Multi funds: Hampshire and Isle of Wight Community Foundationwww.hiwcf.com/grants/ , Groundwork https://www.groundwork.org.uk/Pages/Category/groundwork-grant-schemes Profile raisers: Aviva Community Fund https://www.aviva.co.uk/services-and-support/more-from- aviva/aviva-community-fund/ ,Tesco Bags of Help, Carriers for causes (both see Groundwork link) HCC Councillor grants (£8k budget)
………..AND SOME ‘CAPITAL’ FUNDS TO THINK ABOUT Some bigger funds for capital works: Heritage Lottery Fund various strands: https://www.hlf.org.uk/looking-funding/what-we-fund Landfill community funds: Veolia Environmental Trust https://www.veoliatrust.org Biffaward https://www.biffa-award.org Suez (ex SITA) https://www.suezcommunitiestrust.org.uk BUT Geography ,evidence of need, match funding
THINGS TO REMEMBER ………. ITS COMPETITIVE …SELL YOURSELVES! BE PERSISTENT !! GIVE YOURSELF TIME ANOTHER PAIR OF EYES….. GET SOMEONE ELSE TO READ IT ALWAYS TRY AND GET FEEDBACK LEARN FROM REJECTIONS UNDERSTAND WHEN YOU CAN RE-APPLY GOOD LUCK !
Community News bites • 5 Local groups or organisations give an update about their work in the local area • The challenge is to stick within the 3 minute slot! • Please ask any questions you have during the network lunch
Comfort Break Please return promptly!
USPs … trading on our differences The ‘Who, What, Why, Where and When’ of USPs. Please pay attention – this presentation is relevant to your organisation, and it may contain cute animals
Mastering the media
Or perhaps Sir would prefer some sensible brown loafers?
Words and pictures
Exhibit A: This USB is NOT a USP
Exhibit B: This UXB is NOT a USP
Exhibit C: Frozen pea, NOT a USP
Meet Rosser Reeves, the daddy of USPs
Meet Rosser Reeves, the daddy of USPs
Rosser Reeves, meet Don Draper
Rosser Reeves, meet Don Draper
Super, smashing, great … and relevant to your organisation
What do a camel and a Mini have in common?
Rosser calling Gosport, come in Gosport
When the gloves come off, what really sets you apart?
USPs in action. They really work
nb … not necessarily an entirely serious suggestion
You’ll believe a monkey can fly
You’ll believe a monkey can blog
Key messages and USPs
Playtime …
What did we learn?
Proximity: It makes a big difference
USPs: Top ten takeaways
USPs – kenny@jazz-cat.co.uk The term was coined by Rosser Reeves A USP is one compelling reason your services need to be used, funded and appreciated above competing services USPs are as valid in the Third Sector as the private sector Famous examples include Minstrels ‘Melt in your mouth’ If you can’t find obvious USPs in your organisation, drill down Key messages are often different to USPs, but not always Why? is the most powerful question, and can help you identify USPs and key messages Proximity to a story/message is important – geographically, politically, emotionally: the closer we are, the more interested When it comes to messages and USPs, brevity is your friend A USP is only a USP if it’s engaging and interesting to the target audience. DO NOT BE DULL
Buffet Lunch and Networking • Information available on Tables • Please Complete your Evaluation Forms • Chat to people you haven’t met before • Get updates from local groups • Thank you for attending
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