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Annual Forum 2018 ‘Standing Out from the Crowd’

Welcome

Annual General Meeting 2018

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Annual Forum 2018 ‘Standing Out from the Crowd’

Valuing Your Volunteers

Recruitment

• Role Description
• Advertising & Administration
• Induction
• Expectations
• Training
• Regular Feedback
• Progression

Rewards

• National Volunteers’ Week
• Annual Volunteer Awards Ceremony

Coming Soon….

• Volunteer Passport Scheme

Conclusion

Refreshments

Hot & Cold Drinks and Cake! Please take an Evaluation Form Promptly return for our next speaker – thank you!

Reaching out in the Modern Age

EMMA KEMP, COMMUNITY ENGAGEMENT ADMIN ASSISTANT, GVA SOCIAL MEDIA MANAGER

The rise of Social Media

 Social media is one way of communicating, promoting and

engaging with your audience

 Over half the UK population actively uses Facebook (30m)  17 million people use Twitter and 13m use Instagram  Facebook is growing as a local search engine  Social continues to evolve  Audiences vary across the platforms

The power of Social Media

POTENTIAL TO REACH A LARGE AUDIENCE FOR FREE PAID-FOR ADVERTISING TO TARGET SPECIFIC GROUPS NATIONAL/ GLOBAL DAY AWARENESS PROVIDE CUSTOMER SERVICE IN REAL-TIME GAIN AUDIENCE INSIGHTS THROUGH ANALYTICS CREATE ‘CALLS TO ACTION’ INFLUENCER AND VIRAL POSTS

Using Social Media positively

 Raise awareness of your group or cause  Communicate with your audience  To fundraise/receive donations  Engage in local groups (shared interest)  Share success stories  Draw attention to the work you do  Show how funds are spent and the difference you are making  Reach potential volunteers, gain supporters

Managing expectations

 Customer service  Negative comments  24/7 culture  Not all posts are seen by all people

Good example: Facebook Page

Twitter example

Instagram example

Insights/ Analytics

How to get started

 Think about your audience  Choose your platforms  Set up your page  Share your good news stories, as well as others  Invite your audience to get involved  Share wider community news/events  Mention, tag, like and comment

Top Tips

Try to post regularly and consistently Try to always include a photo, video or ‘Go Live’ if you feel brave Post a mix of created and curated content Always think about your audience Be consistent with your tone of voice Test, measure, reflect and refine Look at your analytics- you can find out all sorts of useful information

Moving forward

 Involve someone in your group/network who actively uses social

media

 Approach other groups/organisations who are already using

Social Media for help and advice

 Ask us. We are hoping to run workshops early next year so watch

this space…

THE ESSENTIALS OF FUNDRAISING

GVA AT THE HEART OF OUR COMMUNITY

Ian Ayres

(07709617348 /ianayres2014@outlook.com)

THE FIRST QUESTIONS WHAT DOES THE FUNDER WANT TO FUND ? WHAT DO YOU WANT FUNDED ? DO THEY OVERLAP ?

IMAGINE YOU’RE THE GRANTS OFFICER…SOME BASICS

Timescales/ Deadlines Do they take unsolicited applications ? Type of organisation: charity , residents association Do they fund revenue items (e.g. staff costs)? Do they fund capital items ( e.g. IT )?  Is the amount you asking for realistic? Is it readable ? Does it make sense ? What other information do they want ?

HAVE A FUNDING ‘PLAN’

 What are the strengths of your organisation?  Smaller bids: Research through Central Funding

https://www.fundingcentral.org.uk/default.aspx

 What about mass mail outs?  Include ‘profile raisers’?  What about ‘crowdfunding’ for services (e.g. Local Giving .com )?  Legacy programme?

SHOWING THE PROJECT IS NEEDED …EVIDENCE

Evidence of need from Lower Super Output Areas LSOA , https://www.ons.gov.uk/help/localstatistics Office for National Statistics Local authority sites for maps e.g. https://www.gosport.gov.uk/site-help/online-maps/ Health reports: Hampshire’s Joint Health and Well Being Strategy 2013-2018 Social Isolation and Loneliness in Hampshire: A health needs assessment 2016-2019 Your evidence!!: surveys, feedback , quotes, case study

………..AND SOME FUNDERS TO THINK ABOUT

Awards for All https://www.biglotteryfund.org.uk/funding/programmes/national-lottery-awards-for- all-england Zurich Community Trust, https://www.zurich.co.uk/zurichcommunitytrust/home/home.htm Morrisons Foundation, https://www.morrisonsfoundation.com/ Greggs Community Foundation https://www.greggsfoundation.org.uk , ASDA Foundation https://www.asdafoundation.org/ Trusthouse Charitable Foundation, http://trusthousecharitablefoundation.org.uk/ Tesco Charity Trust https://www.fundingforall.org.uk/funds/tesco-charity-trust-community-awards/ Multi funds: Hampshire and Isle of Wight Community Foundationwww.hiwcf.com/grants/ , Groundwork https://www.groundwork.org.uk/Pages/Category/groundwork-grant-schemes Profile raisers: Aviva Community Fund https://www.aviva.co.uk/services-and-support/more-from- aviva/aviva-community-fund/ ,Tesco Bags of Help, Carriers for causes (both see Groundwork link) HCC Councillor grants (£8k budget)

………..AND SOME ‘CAPITAL’ FUNDS TO THINK ABOUT

Some bigger funds for capital works: Heritage Lottery Fund various strands: https://www.hlf.org.uk/looking-funding/what-we-fund Landfill community funds: Veolia Environmental Trust https://www.veoliatrust.org Biffaward https://www.biffa-award.org Suez (ex SITA) https://www.suezcommunitiestrust.org.uk BUT Geography ,evidence of need, match funding

THINGS TO REMEMBER ……….

 ITS COMPETITIVE …SELL YOURSELVES!  BE PERSISTENT !!  GIVE YOURSELF TIME  ANOTHER PAIR OF EYES….. GET SOMEONE ELSE TO READ IT  ALWAYS TRY AND GET FEEDBACK  LEARN FROM REJECTIONS  UNDERSTAND WHEN YOU CAN RE-APPLY

GOOD LUCK !

Community News bites

• 5 Local groups or organisations give an update

about their work in the local area

• The challenge is to stick within the 3 minute

slot!

• Please ask any questions you have during the

network lunch

Comfort Break

Please return promptly!

USPs … trading on our differences

The ‘Who, What, Why, Where and When’ of USPs. Please pay attention – this presentation is relevant to your organisation, and it may contain cute animals

Mastering the media

Or perhaps Sir would prefer some sensible brown loafers?

Words and pictures

Exhibit A: This USB is NOT a USP

Exhibit B: This UXB is NOT a USP

Exhibit C: Frozen pea, NOT a USP

Meet Rosser Reeves, the daddy of USPs

Meet Rosser Reeves, the daddy of USPs

Rosser Reeves, meet Don Draper

Rosser Reeves, meet Don Draper

Super, smashing, great … and relevant to your

• rganisation

What do a camel and a Mini have in common?

Rosser calling Gosport, come in Gosport

When the gloves come off, what really sets you apart?

USPs in action. They really work

nb… not necessarily an entirely serious suggestion

You’ll believe a monkey can fly

You’ll believe a monkey can blog

Key messages and USPs

Playtime…

What did we learn?

Proximity: It makes a big difference

USPs: Top ten takeaways

USPs – kenny@jazz-cat.co.uk

• The term was coined by Rosser Reeves
• A USP is one compelling reason your services need to be

used, funded and appreciated above competing services

• USPs are as valid in the Third Sector as the private sector
• Famous examples include Minstrels ‘Melt in your mouth’
• If you can’t find obvious USPs in your organisation, drill down
• Key messages are often different to USPs, but not always
• Why? is the most powerful question, and can help you

identify USPs and key messages

• Proximity to a story/message is important – geographically,

politically, emotionally: the closer we are, the more interested

• When it comes to messages and USPs, brevity is your friend
• A USP is only a USP if it’s engaging and interesting to the

target audience. DO NOT BE DULL

Buffet Lunch and Networking

• Information available on Tables
• Please Complete your Evaluation Forms
• Chat to people you haven’t met before
• Get updates from local groups
• Thank you for attending