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What is LinkedIn?
Title: Social Networking vs. Social Media
What is LinkedIn? Which one is not like the others? Title: Social - - PowerPoint PPT Presentation
What is LinkedIn? Which one is not like the others? Title: Social - - PowerPoint PPT Presentation
What is LinkedIn? Which one is not like the others? Title: Social Networking vs. Social Media Business Trusted Closed LinkedIn vs. Facebook Consumer Open What is LinkedIn? 145m 2009 - 2011 110m 65m Complete Profile 1. A Current
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LinkedIn vs. Facebook
Business Trusted Closed Consumer Open
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What is LinkedIn?
145m 110m 65m 2009 - 2011
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- 1. A Current Position
- 2. Two Past Positions
- 3. Education
- 4. Profile Summary
- 5. A Profile Photo
- 6. List of Specialties
- 7. 2 Recommendations
Did You Know?
A Complete Profile is 40 times more likely to receive Opportunities
Complete Profile
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3 Steps to Search
If Nursing Graduate, Then Who Knows Hospital Floor Supervisor? If Executive Assistant, Then Who Knows V.P./Director? If Accountant, Then Who Knows CFO?
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Who Are You ? … Really.
Get Personal – Who Are You?
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“15 Minutes Later my Phone Rang”
t Introduced
Searched on Company. Discovered job was posted by this Contact right on his
- profile. The more Connections you
have the more likely this is to happen.
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Import Your Contacts
Get Connected. Start with your own contact list (e.g. Outlook, Cell phone contacts).
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Yes No
Avoid Resume Speak
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a
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Contact Preferences
“Teaser” pulls them in
Call To Action
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Education
Enter all schools you attended. Connect with Alumni. Think Back:
What clubs did you belong to ? Languages ? Certifications ?
Everybody has one. Get Creative.
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SEO – Hyper targeting
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Publications
College Thesis Project at last Job Linked In Groups Participation
* Start a Wordpress Blog or Post to YouTube. It’s Free and Easy.
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Ask Ken for Introduction Advanced Search: VP E-commerce + Ohio + Consumer Goods
Get Introduced
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Job Insider Toolbar
True Story: “I got a call 15 Minutes after applying !”
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Find something in common. Use it as a bridge to find more connections.
Get the Inside Track
Get introduced by your 1st Connection based on unique interest. Now you bridged to David’s Network.
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Every time you edit your Profile, all your Connections sees it. Be Careful, It’s Viral !
Don’t Overdo Status Updates
Your connections see every Profile Status Update ! Once a month is fine.
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Groups – Join ‘em
Groups, Join ‘em
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Groups – Free Contacts
TIP >>
Make Real World
- Connections. Have a
case for connecting. Join up to 50 Groups. More is better.
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d d d
Member TRUST FACT: Business owners who are members of Associations with a presence on social networks are 7 times more likely to find a new customer.
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Participate. Personal Branding Or, Comment, Add Value
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Yes: Your Customer NO: Your Competition
If you are a company that manufactures displays for Designs for Retail Stores
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Optimization Website, Blog
How’d she get to #1 ?
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Email Signature Website, Blog
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3 Steps to Search
If Nursing Graduate, Then Who Knows Hospital Floor Supervisor? If Executive Assistant, Then Who Knows V.P./Director? If Accountant, Then Who Knows CFO?