Your B2B Market IS on 546 million professionals 40% of users use - - PowerPoint PPT Presentation

BLS Accelerator

Your B2B Market IS on

• 546 million professionals
• 40% of users use Linkedin Daily
• LinkedIn gets TWO NEW MEMBERS every second
• 41% of millionaires use LinkedIn
• 44% of Linked users earn more than $75,000 a year
• 4 of 5 members drive business decisions₁
• It’s the #1 PLATFORM for B2B lead generation₂

Are YOU Leveraging This Network to its FULL POTENTIAL?

₁DemandWave 2017 state of B2B Digital Marketing Report; ₂LinkedIn Audience 360 study

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BLS Accelerator

LinkedIn Connection Levels

• First Level Connection (marked “1st” by the name) is someone with

whom you are directly connected.

• Second Level Connection (marked “2nd” by the name) indicates a person

with whom you are not directly connected, but someone in your First Level is.

• Third Level Connection (marked “3rd” by the name) indicates a person

with whom you are not directly connected, but someone in your Second Level is.

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BLS Accelerator

Only with First Level Connections:

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• Can only be added to your network through an ACCEPTED invitation,

either inbound (from them) or outbound (from you).

• Can you message directly through LinkedIn (2nd Level connections may

be messaged through InMail--LinkedIn’s “metered” messaging service).

• Can you access additional contact information, such as email address and

phone number (but only if the member chooses to make it available).