Innovation Navigation: Road Map from Idea to a Successful Company - - PowerPoint PPT Presentation

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Innovation Navigation: Road Map from Idea to a Successful Company - - PowerPoint PPT Presentation

Oct 08, 2022 578 likes •710 views

Innovation Navigation: Road Map from Idea to a Successful Company Susu Wong Principal, Tomo360 AGENDA The Marketing Canvas Brand positioning statement Building the ideal customers' persona Customers' experience journey Competitive analysis

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SLIDE 1

Road Map from Idea to a Successful Company

Innovation Navigation:

Susu Wong Principal, Tomo360

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SLIDE 2

AGENDA

The Marketing Canvas Brand positioning statement Building the ideal customers' persona Customers' experience journey Competitive analysis Customized marketing content

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SLIDE 3

THE MARKETING CANVAS

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BRAND POSITIONING STATEMENT

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CUSTOMER'S PERSONA

  • YOUNG SCIENTIST

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CUSTOMER'S PERSONA:

  • FINANCIAL ANALYST

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SLIDE 7

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CUSTOMIZE CONTENT TO TARGETED CUSTOMERS AT EACH EXPERIENCE JOURNEY

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SLIDE 8

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CUSTOMIZE CONTENT TO TARGETED CUSTOMERS AT EACH EXPERIENCE JOURNEY

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SLIDE 9

COMPETITIVE ANALYSIS - B2C

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* Prices are based from San Francisco area

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SLIDE 10

COMPETITIVE ANALYSIS - B2B

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* Prices are based on 1 lb. rates.

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SLIDE 11

CONTENT MARKETING FOR AWARENESS STAGE

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SLIDE 12

QUESTIONS?

susu@tomo360.com Follow @tomo3603 on Twitter LinkedIn: linkedIn.com/in/susuwong tomo360.com