Getting to your win B2B Buyers Journey 70% Of decision-making - - PowerPoint PPT Presentation

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Feb 14, 2024 309 likes •449 views

Priority Prospects Getting to your win B2B Buyers Journey 70% Of decision-making process occurs before B2B buyer talks to a sales rep Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data 2 Randall-Reilly |

SLIDE 1

Getting to your win

Priority Prospects

SLIDE 2

Of decision-making process occurs before B2B buyer talks to a sales rep

B2B Buyer’s Journey

Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data

70%

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SLIDE 3

Organic Traffic Matters

YOUR WEBSITE

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SLIDE 4

How Do We Identify Interested Buyers?

Priority Prospects matches your website traffic to EDA and RigDig Prospect Profiles Arm your sales team with:

Lead Scoring Prospect Profiles Equipment Needs

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SLIDE 5

Code is placed in the HTML header of all pages on the site that is

being tracked

The JavaScript identifies a session, captures the IP address the

session, and returns it to Randall-Reilly’s servers for processing

Priority Prospects code can be deployed through tag management

software, page templates in a CMS or hand-coded, as needed

Easy Setup

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SLIDE 6

Link Directly to RigDig Prospect Profiles

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SLIDE 7

Link Directly to EDA Prospect Profiles

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SLIDE 8

Data Insights

Full report includes:

Company Page Detail
Companies
Page Views
Company Weekly Page Views
Summary

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SLIDE 9

Owner-Operator

Lead Score: 91
2 Trucks
2 Cummins
Avg. Age 11 years

Contractor

Lead Score: 86
235 Units
47 Deere
46 CAT
Avg. Age 5 years

For-Hire/Private Fleet

Lead Score: 89
100 Trucks
45 Cummins
Avg. Age 3 years

30% Vertically Integrated Volvo

Web Visitor

Engage Most Likely to Buy Prospects Before Your Competition

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SLIDE 10

Client Success Manager:

✓ Introduces you to Priority Prospect ✓ Advises and troubleshoots

Fully Supported by Client Success

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SLIDE 11

B2B Buyer’s Journey

Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

Of decision-making process

ccurs before B2B buyer talks to

a sales rep

70%

50% of sales go to the

first sales person to contact the prospect.

50%

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SLIDE 12