SLIDE 1
2
- Define B2B
- Discuss different types of B2B transactions
- Discuss the B2B buying process
Chapter 7 Business-to-Business Marketing Today Define B2B - - PowerPoint PPT Presentation
Chapter 7 Business-to-Business Marketing Today Define B2B - - PowerPoint PPT Presentation
Chapter 7 Business-to-Business Marketing Today Define B2B Discuss different types of B2B transactions Discuss the B2B buying process 2 B2B Marketing B2B Marketing : The process of buying and selling goods or services to be used in
SLIDE 2
SLIDE 3
3
B2B Marketing: The process of buying and selling goods
- r services to be used in the production of other goods
and services, for consumption by the buying organization,
- r for resale by wholesalers and retailers to consumers.
B2B Marketing
SLIDE 4
4
B2B Marketing: The process of buying and selling goods
- r services to be used in the production of other goods
and services, for consumption by the buying organization,
- r for resale by wholesalers and retailers to consumers.
B2B Marketing
The distinction between B2B and B2C is NOT the product
- r service itself BUT the ultimate use of the product or
service
SLIDE 5
5
B2B vs B2C
SLIDE 6
6
B2B vs B2C
B2C B2B
SLIDE 7
7
B2B Markets
Manufacturers and Service Providers
B2B Markets Resellers
Institutions Government
SLIDE 8
8
Procure raw materials to make their own goods
– Tesla need to buy aluminum to build its cars
Manufacturers and service providers
SLIDE 9
9
Manufacturer
P&G, J&J, Kimberly Clark, Kraft, Dole, etc.
Reseller
Costco
Retailer
Whole Foods, Wegmnas, Ralphs, etc. Costco is also an example here!!
Resellers
Resellers are marketing intermediaries that resell manufactured products without significantly altering their form.
SLIDE 10
10
Universities, museums, religious organizations, etc.
Institutions
SLIDE 11
11
- US Government spends $3.7 trillion procuring goods
- State and local governments also make significant purchases
- Some firms specialize in selling to government
Government
SLIDE 12
12