0114 marketing MARKETING POWER HOUR WEEK 7 –RACE FOR MARKETING WIN!
| Learn – What Am I Talking About? | Apply – How Does This Apply To My Business? | Implement – How Can I Implement This? Who, When, Why?
| Marketing is business. | Can you add 3% to these 5 things?? | 10x Your business! | Week 8 & Opportunities!
The Power of The Hour! If 1 person here knows 20 businesses, opportunities or potential clients that could help another attendee here…. Database of 140 business owners and supply chain businesses Then the Power Hour attendees have a network strength of over 2800 people in the Sheffield City Region!
Marketing is business TRUE STORY! Salesman marketers promising 10,000 new leads to a business £8000 per year Great! www.robtaylorofficial.com
Marketing is business Salesman marketers promising 10,000 new leads to a business £8000 per year Great! Great?? What about is those 10,000 leads all called you up and you answered the phone like.... www.robtaylorofficial.com
It’s a Kind Of Magic! www.robtaylorofficial.com
It’s a Kind Of Magic! Element Definition REACH Reach Web visits, enquiry, phone call, clicks, likes ACT Act Proposal sent, quote sent, sales meeting, one to one, download lead magnet CONVERT Conversion Sale, contract, income ENGAGE Engage Referral, review www.robtaylorofficial.com
It’s a Kind Of Magic! Contribution = total income from a sales minus the direct costs associated to it. www.robtaylorofficial.com
It’s a Kind Of Magic! Contribution = total income from a sales minus the direct costs associated to it. Which means: 80p The oranges cost I sell the glass of is contributed to my rent, salaries me 20p orange for £1.00 and other ‘fixed costs’ www.robtaylorofficial.com
It’s a Kind Of Magic! www.robtaylorofficial.com
It’s a Kind Of Magic! Annual fixed costs of £1.4 million. This week I put £54,560 towards that pot. www.robtaylorofficial.com
It’s a Kind Of Magic! This is Billy. Billy has a computer sales business. This year he has attracted 500 people to contact him via websites, phone calls and workshops he put on. He is quite happy that from those 500 people, 200 people asked about Billy's services so he sent them a quote or an e-book to tell them more. His business was doing ok but he wanted more because he has only had 20 customers this year. Each customer contributes to his rent and overheads about £1000 each time. His customers were delighted and happily recommended him! www.robtaylorofficial.com
It’s a Kind Of Magic! Y1 Reach (web visits, event 500 attendance, phone calls) Action (quotes and 200 40% proposals sent, shop visits) Conversion (sales!) 20 10% Engagement (reviews 2 10% and referrals) Contribution per sale (GP £1000 of product) www.robtaylorofficial.com
It’s a Kind Of Magic! REACH 500 ACT 200 Billy was contributing £20,000 from this model. CONVERT 20 ENGAGE 2 www.robtaylorofficial.com
It’s a Kind Of Magic! Y1 YoY Y3 increase Reach (web visits, 500 1% 510 event attendance, phone calls) Action (quotes and 200 1% 210 proposals sent, shop visits) Conversion (sales!) 20 1% 27 Engagement (reviews 2 1% 3 and referrals) Contribution per sale £1000 1% £1030 (GP of product) www.robtaylorofficial.com
It’s a Kind Of Magic! REACH REACH 500 510 ACT ACT 200 210 CONVERT CONVERT 20 27 ENGAGE ENGAGE 2 3 Billy was contributing Billy was contributing £20,000 from this model. £27,800 from this model. www.robtaylorofficial.com
It’s a Kind Of Magic! Which means in Year 3 by increasing 5 elements by (JUST) 1% we increase contribution by 41% and the database for future products by 73% !!! www.robtaylorofficial.com
It’s a Kind Of Magic! Which means in Year 3 by increasing 5 elements by (JUST) 1% we increase contribution by 41% and the database for future products by 73% !!! Which means in Year 6 by increasing 5 elements by (JUST) 1% we increase contribution by 90% and the database for future products by 149% !!! www.robtaylorofficial.com
It’s a Kind Of Magic! Here’s what 3% looks like… NOW Y3 Y6 Reach 500 521 536 Act 200 228 256 Convert 20 43 72 Engage 2 8 20 £ TOTAL 20,000 47,243 85,651 136% 328% Database 130 213 441 www.robtaylorofficial.com
It’s a Kind Of Magic! And 10%… NOW Y3 Y6 Reach 500 561 578 Act 200 298 409 Convert 20 119 286 Engage 2 48 201 £ TOTAL 20,000 158,900 507,500 694% 2438% Database 130 398 1072 www.robtaylorofficial.com
It’s a Kind Of Magic! Y3 By end of year 3… Reach 561 Act 298 53.24% getting more meetings, quotes, ‘1 st actions’ Convert 119 40% conversion Engage 48 40% referral £ TOTAL 158,900 694% Database 398 www.robtaylorofficial.com
Billy is a happy man! Questions?? Read The Compound Effect www.robtaylorofficial.com
Recommend
More recommend
