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0114 marketing
MARKETING POWER HOUR WEEK 7 –RACE FOR MARKETING WIN!
0114 marketing MARKETING POWER HOUR WEEK 7 RACE FOR MARKETING WIN! - - PowerPoint PPT Presentation
0114 marketing MARKETING POWER HOUR WEEK 7 RACE FOR MARKETING WIN! - - PowerPoint PPT Presentation
0114 marketing MARKETING POWER HOUR WEEK 7 RACE FOR MARKETING WIN! | Learn What Am I Talking About? | Apply How Does This Apply To My Business? | Implement How Can I Implement This? Who, When, Why? | Marketing is business. | Can
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| Marketing is business. | Can you add 3% to these 5 things?? | 10x Your business! | Week 8 & Opportunities!
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The Power of The Hour!
If 1 person here knows 20 businesses, opportunities or potential clients that could help another attendee here…. Database of 140 business owners and supply chain businesses Then the Power Hour attendees have a network strength of over 2800 people in the Sheffield City Region!
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Marketing is business
www.robtaylorofficial.com TRUE STORY! Salesman marketers promising 10,000 new leads to a business £8000 per year
Great!
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Marketing is business
www.robtaylorofficial.com Salesman marketers promising 10,000 new leads to a business £8000 per year
Great!
Great?? What about is those 10,000 leads all called you up and you answered the phone like....
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It’s a Kind Of Magic!
www.robtaylorofficial.com
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It’s a Kind Of Magic!
www.robtaylorofficial.com
REACH ACT CONVERT ENGAGE
Element Definition Reach Web visits, enquiry, phone call, clicks, likes Act Proposal sent, quote sent, sales meeting, one to one, download lead magnet Conversion Sale, contract, income Engage Referral, review
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Contribution = total income from a sales minus the direct costs associated to it.
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Contribution = total income from a sales minus the direct costs associated to it.
The oranges cost me 20p I sell the glass of
- range for £1.00
Which means: 80p is contributed to my rent, salaries and other ‘fixed costs’
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It’s a Kind Of Magic!
www.robtaylorofficial.com
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Annual fixed costs of £1.4 million. This week I put £54,560 towards that pot.
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It’s a Kind Of Magic!
www.robtaylorofficial.com
This is Billy. Billy has a computer sales business. This year he has attracted 500 people to contact him via websites, phone calls and workshops he put on. He is quite happy that from those 500 people, 200 people asked about Billy's services so he sent them a quote or an e-book to tell them more. His business was doing ok but he wanted more because he has only had 20 customers this year. Each customer contributes to his rent and
- verheads about £1000 each time. His customers
were delighted and happily recommended him!
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Y1 Reach (web visits, event attendance, phone calls) 500 Action (quotes and proposals sent, shop visits) 200 40% Conversion (sales!) 20 10% Engagement (reviews and referrals) 2 10% Contribution per sale (GP
- f product)
£1000
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It’s a Kind Of Magic!
www.robtaylorofficial.com
REACH 500 ACT 200 CONVERT 20 ENGAGE 2
Billy was contributing £20,000 from this model.
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Y1 YoY increase Y3 Reach (web visits, event attendance, phone calls) 500 1% 510 Action (quotes and proposals sent, shop visits) 200 1% 210 Conversion (sales!) 20 1% 27 Engagement (reviews and referrals) 2 1% 3 Contribution per sale (GP of product) £1000 1% £1030
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It’s a Kind Of Magic!
www.robtaylorofficial.com
REACH 510 ACT 210 CONVERT 27 ENGAGE 3
Billy was contributing £20,000 from this model.
REACH 500 ACT 200 CONVERT 20 ENGAGE 2
Billy was contributing £27,800 from this model.
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Which means in Year 3 by increasing 5 elements by (JUST) 1% we increase contribution by 41% and the database for future products by 73%!!!
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Which means in Year 3 by increasing 5 elements by (JUST) 1% we increase contribution by 41% and the database for future products by 73%!!!
Which means in Year 6 by increasing 5 elements by (JUST) 1% we increase contribution by 90% and the database for future products by 149%!!!
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It’s a Kind Of Magic!
www.robtaylorofficial.com
NOW Y3 Y6 Reach 500 521 536 Act 200 228 256 Convert 20 43 72 Engage 2 8 20 £ TOTAL 20,000 47,243 85,651 136% 328% Database 130 213 441 Here’s what 3% looks like…
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It’s a Kind Of Magic!
www.robtaylorofficial.com
NOW Y3 Y6 Reach 500 561 578 Act 200 298 409 Convert 20 119 286 Engage 2 48 201 £ TOTAL 20,000 158,900 507,500 694% 2438% Database 130 398 1072
And 10%…
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It’s a Kind Of Magic!
www.robtaylorofficial.com
Y3 By end of year 3… Reach 561 Act 298 53.24% getting more meetings, quotes, ‘1st actions’ Convert 119 40% conversion Engage 48 40% referral £ TOTAL 158,900 694% Database 398
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Billy is a happy man! Questions??
www.robtaylorofficial.com