0114 marketing MARKETING POWER HOUR WEEK 3 – IDENTIFYING & FINDING YOUR IDEAL CUSTOMER
| Learn – What Am I Talking About? | Apply – How Does This Apply To My Business? | Implement – How Can I Implement This? Who, When, Why?
9 rules of marketing your business… Rule # 1. Niche Your Niche 1 inch wide could be 1 mile deep 2. Tell Your Story Be Authentic 3. Skyscraper Your Competition (homework!) 4. Your List Is Marketing Currency Own The Conversation, Don’t Rent The Crowd 5. Digital Goes Beyond Social How Do Other Businesses Talk To You? 6. Value Value Value Expectation Is High. How Can You Wow? 7. Build Your Team Of Advocates Who Would Recommend You. Who Is Your Power Team? 8. Collaborate How Can You Work Together? 9. Opportunity…. Is Everywhere!
Last Week Who remembers this? Rule # 1. Niche Your Niche 1 inch wide could be 1 mile deep 9. Opportunity…. Is Everywhere!
Last week… www.robtaylorofficial.com
Last week… Ø Identify values of your business that can shine through Ø How to build your story through these values to align yourself with an audience. Ø Messaging beyond ‘sales’. How your interests can encourage engagement Ø Where to find a USP in your business Ø Price and package can always be copied. Ø Aim for the 3 rd level for real business growth www.robtaylorofficial.com
So here we are… Week 2: Week 3: Week 1: Values and Our Ideal Understand USP Customer www.robtaylorofficial.com
| Identify your ideal customer for your USP | Choose the customer you want to service | Hear from expert Stuart Mcadie | Find out where they are hanging out | Go after a niche and know their names. | Please take pictures, share to the groups and tweet #powerhour @RobMktg
Hi, My Name Is… It’s ok to choose your customer… Ø ‘Everyone’ is not your customer Ø You can add genuine value to the people you choose to serve Ø Better marketing, better products from speaking directly to a niche market Ø Effectively tell a story to become an authority Ø Align values with a smaller audience for far more receptive buy-in www.robtaylorofficial.com
Exercise #1. Who Is My Ideal Customer?? www.robtaylorofficial.com
Exercise #1. Who Is My Ideal Customer?? Name? Location? Family? Career Level? Home? www.robtaylorofficial.com
Exercise #1. Who Is My Ideal Customer?? Name? Racheal and David Location? Sheffield City Region Family? May have just had their first child Career Level? In their first 2 years of operating their family coaching business. T/O under 250k Home? Mortgaged. Living in suburbs like Greenhill, Ecclesall www.robtaylorofficial.com
Exercise #1. Who Is My Ideal Customer?? Main media influencers / celebrities Cultural Activites Why Would They Not Buy From Me Currently? How Do They Absorb Their Media? Who Are They Influenced By? Values? www.robtaylorofficial.com
Exercise #1. Who Is My Ideal Customer?? Main media influencers / Business and personal celebrities development guru’s. Stephen Fry Cultural Activites Networking, eating out, family activities (parks etc) Why Would They Not Buy Money, not known the value or From Me Currently? the product. Perception marketing is expensive How Do They Absorb Social Media mainly for work but Their Media? personal in evenings. FB, LI, Twitter. Reads more than contributes Who Are They Influenced Others in their networks. Leading By? business guru’s Values? Collaborative, entrepreneurial, open minded, not averse to some risk www.robtaylorofficial.com
Next Steps…. Messaging Ideas! Now we know our product and our perfect audience, we can create messages to that audience www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers You subscribe to Amazon, the gym, the This is my level 3. A subscription based, ever accountant, the kids playgroup, your growing marketing consultancy online. No one else music streaming. Why not subscribe to provides this much value for business. And it’s right marketing too? here in Sheffield www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers You subscribe to Amazon, the gym, the This is my level 3. A subscription based, ever accountant, the kids playgroup, your growing marketing consultancy online. No one else music streaming. Why not subscribe to provides this much value for business. And it’s right marketing too? here in Sheffield Marketing isn’t an expense, it is a Tapping in to the mindset issues and attempting to mindset which generates growth for change perception of expensive, over priced business owners ‘salesman’ marketers. www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers You subscribe to Amazon, the gym, the This is my level 3. A subscription based, ever accountant, the kids playgroup, your growing marketing consultancy online. No one else music streaming. Why not subscribe to provides this much value for business. And it’s right marketing too? here in Sheffield Marketing isn’t an expense, it is a Tapping in to the mindset issues and attempting to mindset which generates growth for change perception of expensive, over priced business owners ‘salesman’ marketers. 0114 Marketing enables SCR business Entrepreneurial mentality, values alignment, added to collaborate and grow together. value with collaboration opportunity. www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers You subscribe to Amazon, the gym, the This is my level 3. A subscription based, ever accountant, the kids playgroup, your growing marketing consultancy online. No one else music streaming. Why not subscribe to provides this much value for business. And it’s right marketing too? here in Sheffield Marketing isn’t an expense, it is a Tapping in to the mindset issues and attempting to mindset which generates growth for change perception of expensive, over priced business owners ‘salesman’ marketers. 0114 Marketing enables SCR business Entrepreneurial mentality, values alignment, added to collaborate and grow together. value with collaboration opportunity. The 10 things I learnt from Branson, Leading business mentors. Aligning my values with Robbins and Gerber. the audience. Position me as the affordable, pioneering marketing expert. www.robtaylorofficial.com
Exercise #1. My messaging ideas A £50k a year marketing consultant in Dispell the ‘expense’ rumour to help them your business for just £600 – really. understand and remove barriers You subscribe to Amazon, the gym, the This is my level 3. A subscription based, ever accountant, the kids playgroup, your growing marketing consultancy online. No one else music streaming. Why not subscribe to provides this much value for business. And it’s right marketing too? here in Sheffield Marketing isn’t an expense, it is a Tapping in to the mindset issues and attempting to mindset which generates growth for change perception of expensive, over priced business owners ‘salesman’ marketers. 0114 Marketing enables SCR business Entrepreneurial mentality, values alignment, added to collaborate and grow together. value with collaboration opportunity. The 10 things I learnt from Branson, Leading business mentors. Aligning my values with Robbins and Gerber. the audience. Position me as the affordable, pioneering marketing expert. More than marketing. Monthly Stacking value, addressing pain points and mastermind groups, webinars create operating in a space familiar to my audience. collaboration and opportunity www.robtaylorofficial.com
Exercise #2…. Find Your Niche! Ok, so now I know… 1. Who my customer are 2. The product I am looking to share with them 3. The messages I will use to to get them interested NOW WHAT?! www.robtaylorofficial.com
Exercise #2…. Find Your Niche! Please welcome…. Opportunity and networking master, Stuart Mcadie! www.robtaylorofficial.com
Exercise #2…. Find Your Niche! An example of how I found my niche and communicated with them for this…. www.robtaylorofficial.com
Exercise #2…. Find Your Niche! Direct Indirect www.robtaylorofficial.com
Exercise #2…. Find Your Niche! Direct Indirect Tabla Sikh Indian Music World Music Temples and Community Groups www.robtaylorofficial.com
Exercise #2…. Find Your Niche! Direct Indirect Tabla Holistic Sikh Meditation Indian Music Therapy World Music Herbal and medicinal outlets Temples and Community Music Teachers Groups www.robtaylorofficial.com
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